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GCSE: Case Studies
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What is SWOT analysis?
- 1 This is one of the commonest ways in which a business analyses its position. It will use a SWOT analysis as a basis for deciding on new strategies. It can also be used by business students to analyse a business as it methodically goes through the strengths, weaknesses, opportunities and threats faced by a business.
- 2 Strengths relate to internal factors that make the business better than the competition. It might be a wider product range, lower costs, better established brand name or any other factor that the business thinks it is strong in. Once identified it will look for ways it can build on its strengths.
- 3 Weaknesses relate to internal factors that the business feels it is worse in than its competitors e.g. less well known, less well developed in certain products or markets, lack of expertise etc. It is important for a business to be honest in assessing the weaknesses. It will look to minimising the effects of weaknesses or developing them.
- 4 Opportunities are external factors which the business could develop. They might relate to a market the business could move in to, a weak competitor, a new product area with strong possibilities of growth or a change in the law which presents business opportunities.
- 5 Threats are external factors that threaten the success of the business. It usually relates to a competitor’s action e.g. a competitor that is ruthlessly cutting prices or a new piece of legislation that is threatening to reduce the market. A business will look for ways to reduce the threats once it is aware of it.
How can I find out more about a business?
- 1 A company web site is a good place to start but bear in mind that this is written by the company itself and should be treated with some suspicion as a business will use its web site to sell itself.
- 2 For more detailed financial analysis, the annual report is a good source. Public Limited Companies must publish details of their finances e.g. profit and loss account and balance sheet. These can be accessed through the web site. Try going to investor relations if you are struggling to find it. The pay of all directors must be stated.
- 3 Newspaper articles will give useful information. Go to the web site of a quality paper or the BBC and search on the name of the company.
- 4 Try putting the name of the company onto a search engine. You will find that there often there are web sites giving a different perspective e.g. criticising their customer service, ethical policy or products. Do not put too many words into a search engine.
- 5 Develop the important skill of skim reading so that you can quickly see if a page is likely to have useful information. Follow links and skim them quickly as well.
How to analyse the external factors that affect a business
- 1 PEST analysis is a systematic tool which can be used to analyse the external factors affecting a business. Businesses use it on themselves when doing this and it is effective to use it as a student as it categorises the broad areas of external factors affecting a business. The word PEST comes from the initials of Political, Economic, Social and Technological.
- 2 Political factors can have a big influence on the laws affecting business, the purchasing power of consumers and the attitude of government to businesses. A business should analyse how politically stable a country is and any laws that will affect its operation.
- 3 Economic factors can have a big effect on the success of a business. It needs to analyse the economic state of countries it is in and the influence this will have on the business. If a country is in recession, this will affect the products and the best approach to marketing.
- 4 Social factors can have a big effect on business. Is the population ageing or predominantly young, what do the population think about 'green' issues, what is their attitude towards women?
- 5 Technological factors can have a big impact on business. Is a break through in manufacture likely, is there an advance in design and function that affects demand for a product, do customers increasingly want to buy this on the internet in some markets?
- Marked by Teachers essays 4
- Peer Reviewed essays 28
Citizenzhip research coursework. I am aiming to find out in what ways Trocaire helps poverty stricken countries and by doing this I will raise awareness of the vital work of the organisation to the people around me.
1.2 Research of the meaning of Oxford dictionary seventh edition Aware - having knowledge of something Mobile phone Collins dictionary Active- someone who does a lot of activities Local and Global Citizenship CEA text book NGO - A "non-governmental organisation." Also known as interest groups or pressure groups. Mobile phone Collins dictionary Pressure group- Is an organized group of people who are trying to persuade a government or other to do something for example change the a law. 1.3 My definition and understanding of Aware- for aware my first definition was very accurate but I think I over explained the word as the Oxford dictionary had a very simple meaning.
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This is their scoring system. They have stars out of 5 and percentages next to them, with a filtering system which allows you to filter by brand, price range, score and specific features. You can also filter by specific qualities , e.g., the suctioning power of each machine. The BBC website This is the British Broadcasting Corporation's website which is run by the Government and owned by the British public, who pay the licence fee. They have so many different services and pages, it would be impossible to mention them all.
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go to in order to deliver information Example: If the general manager of the Morrison store in Erith wanted to know exactly who left the floor wet which caused an accident with another member of staff; the general manger would immediately know where to go to because the only staff that would clean the floors of the store would be the support staff, because this responsibility is entitled to this level of workers, so it would make communication for the general manager a whole lot quicker than if the whole Morrison's company were to not have this organisational chart.
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You must have a minimum of three GCSEs. We also want someone who has experience in sales, but we are also willing for someone who has just left school and has a fresh idea for new learning and training. The hours you will work are from 9am till 6pm, unless you are doing overtime. For further information about this job opening please contact Morrison's or even the Morrison's website. Or phone us on 0208 346574. The deadline for this application is Friday the 13th July.
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To start of I will have to look of the need of the customers. I will then have a look how my competitors advertise their chocolate bar. I will use secondary sources such as Internet and sending letters off to other big chocolate companies. Once I have devised my own marketing strategy, I shall finish off my project by evaluating how successful this strategy will be. This will tell me how useful it is when launching the new chocolate bar. Importance of Customers The main of a business is to have customers, without them you will lose sales and won't gain profit.
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cost, below cost or free where appropriate It is then up to the management to ensure that these plans are executed properly so that taxpayers' money is well spent in providing these health services. There most important stakeholder is us. Strategies of the Private Sector The most important stakeholder in a Private Sector organisation is the owner. They would aim to; * Maximise profit * Increase sales * Cut costs * To survive * To breakeven * To expand To maximise profits the long term strategy would be to; * Increase prices * Reduce costs * Increase sales Sometimes in order to make money you have to lose money first.
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In this task I will give a clear explanation, in case of each chosen organisation (Tesco and Chester zoo), of the type of ownership, the nature of the owners liability and the main reasons and the main reasons for the choice of location.
alongside everyday essentials. They are found in busy city centre districts, small shopping precincts in residential areas and small towns. One Stop stores are the only category which does not include the word Tesco in its name. These are the very smallest stores. They were part of the T&S Stores business but, unlike many which have been converted to Tesco Express, these will keep their old name. One Stop's are located in mainly small towns, and small villagers, mainly found in side streets and found in council estates.
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There are a large number of companies which participate in the markets on only a regional or local basis. Cadburys compete against multinational, regional and national companies. Every big company have competitors and for Cadburys it is impossible to avoid. There are a lot of successful companies as well. Here is the diagram. Kraft is a good competitor for Cadburys, because it also makes different products, coffee chocolate etc. Kraft brands are among the leaders in the UK market and many of them are household names.
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Pursue profitable growth. E.g. do more than just sell bananas. More marketing, new products that use bananas and new ideas. Aims and Objectives 1. Improve profitability via African/Caribbean/Pacific sourcing and bag at source / 3rd party 2. Profitably grow core banana sales with retail utilising ACP a. Maintain strong wholesale business b. Standardisation & Best practice across c. Sheerness & Dewsbury to improve efficiency & decrease waste 3. Launch Chiquita to Go single bananas 4. Identify UK launch model for Smoothies Type of ownership Chiquita's type of ownership is a public limited company (PLC).
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Economic Hotel The status of customers visiting hotel are mainly classes A and B. this is because their customers that working status of A and B are people with a big incomes so they can access the hotel more often because their income is so great. C1 and C2 also visit the hotel but mainly for special occasions because they are mostly semi skilled so their income is not so great and have not enough money to access the certain things such as a 4 star hotel to stay at unless have saved and gone special occasions because of their income statuses and occasio9nally would happy only at certain times.
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All of the potential customers would be quite wealthy and enjoy a drink after a hard day at work. It will also be a place to take the family on birthdays; these party options will be available to book, this would be an inviting proposition that would rake in more money, this will not be the only way I will try and make more of a profit, I will attract the customers with other attractions like a pool table, live music and will try and make it feel as welcoming as possible.
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i.e. What products do they sell? Are they of a better/poorer quality? How does the competitor compete on price? i.e. Are their products cheaper, dearer, better value for money? How does the competitor market and promote their products? I.e. Are their methods more effective? Do they cost more? How does the competitor compete on customer service? i.e. What services do they offer their customers? How different are these services from those offered by your selected business? Nestle Because of the different boundaries Cadbury's cut into, Cadbury's have to be really competitive in order to drive forward in the field. Again, Cadbury's take on Nestle for the major share of the chocolate market.
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Can the sharp increase of recent years be maintained, and when can we expect signs of market saturation? The Main Market Players Westel Mobile On 16 June 2000 Westel's analogue and digital divisions, Westel Radiotelefon and Westel 900 GSM, officially became known as Westel Mobile; the company required a name change to reflect the fact that it was scheduled to introduce a GSM-1800 service. Westel was granted a GSM-1800 licence in mid-1999 when the government awarded Hungary's third digital concession to Vodafone. In the interest of promoting fair competition, Vodafone was afforded a year-long period of exclusivity before Westel was allowed to launch its own GSM-1800 offering.
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I need to include it in my costing, which I will use to analyse the profitability of my business. When I have gathered all of the relevant information that can possibly find, I will be able to make a conclusion. I think that this is an appropriate strategy to achieve my aim. Section 2 First I need to decide upon a business to consider starting. I have noticed that there is no cinema in Andover town. The cinema would be aimed at all ages.
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their target group then in my opinion women should be targeted not only for their percentage as a whole but as for the person that makes decisions about where the kitchen appliances go and what should be bought. Year Men (%) Women (%) 2003 49 51 2004 46 54 2006 37 63 The second question in the questionnaire asks for the age groups of the person that is filling in the questionnaire; the most widely held answer is the 45-54 age group.
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Frederick Winslow Taylor, Max Weber, Henri Fayol, and Lyndall Urwick (Buchanan & Huczynski, 1997, pp.332-413). BEHAVIOURAL VIEWPOINT A BRIEF OVERVIEW Behavioural or human relations management emerged after the classical approach, bringing even newer and more challenging concepts, including a philosophical approach to managerial "oughtness". This new approach represented a further move from purely mechanistic thinking to the realm of value and value judgments. It posted new concepts of organization and applied new emphasis on group dynamics (George, 1972, p.132). Among the pioneers of the behavioural viewpoint are the "Father of Industrial Psychology" (George, 1972; Landy, 1977; Bartol et al., 2005, p.40)
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A1 - Describe your 2 chosen businesses covering their activity, location, ownership, aims and objectives
For the passengers the airport is providing the check-in desks, baggage handling systems, and many different retail outlets, catering outlets e.g. Burger King, and public areas like toilets, and lounge areas, so the airport makes charges to the passengers for the facilities that they are providing so that these areas are up-kept and still the airport will make profit. History The first ever scheduled air service was launched from a small private airfield in Manchester in 1920. The route went to Birkdale Sands in Southport and South Shore, Blackpool.
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If there were no aims and objectives a big company like this would not be successful. So they have to structure their objectives and aims in a way that they would not fail. If the Virgin Company did not communicate in any way the business would fail, because lack of communication would make the business not succeed and no profits will be made. Why is the ownership type chosen by Virgin suitable? Virgin's type of ownership is a public limited company; people from the public have brought shares into the Virgin Company to help out in various areas of the business.
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A meeting is needed to ensure the grievance is dealt with in a fair and unbiased way. The female employee should make every effort to attend the meeting and in certain cases should be allowed to take a companion. The Line manager at Pizza Hut should give her enough time to prepare for the meeting and arrange it at a convenient time. After the meeting the line manager should inform the employee of the conclusion reached about her grievance. The Line manager must also advise the employee as what do to is she wants to appeal against the decision if she is dissatisfied with it.
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There are not many major competitors within the market. Although other retailers like Boots and Superdrugs do sell skin and hair care products as well but none of them do produce their own brand product like Body shop does. Tesco was founded in 1924 by Sir Jack Cohen. It originally started as a cheaper retailer but since then has brought in new product ranges which are of improved quality has helped Tesco enter new markets and now Tesco is the ninth largest supermarket in the world.
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We have invested to open an on-line ordering facility for all franchises. A franchisor is when a firm, which allows another person to use it?s tried and tested product, and trade under its name, for a fee. A franchisee is a person who pays an initial fee and royalty payments for the privilege of trading under another firm?s name. The benefit of being a franchise for Samia?s Special Pizzas is that the business grows without the risk of debts as the franchisee becomes responsible for the debts. The franchisor can use the money, time, talents, contracts, recourses and ideas of others to expand.
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Situation Analysis Internal Forces: 1. Products and suppliers The A/S line card comprised two chip categories: standardized and proprietary. Standardized chips were interchangeable and produced by multiple suppliers. Proprietary chips manufactured by a single supplier. A/S balanced the line card by selling a 75% and 25% mix of standardized and proprietary products. The ?big four? top suppliers of A/S are Altera -Proprietary programmable logic devices, Intel - Mostly Propriety, Texas Instruments and Motorala. 2. Customers The existing customers of A/S base of Small & Mid Sized original equipment manufacturers (OMEs)
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They also want easy accessibility to the premises and hope to buy quality products at competitive prices. They are really important because they provide the money for the organisations to be successful. If Business like Toyota and Sainsbury?s meet the needs of their Customers, the Customers are going to buy their product therefor giving the companies more sales revenue. The Companies are also looking for what the Customers would desire for example if Customers would like Toyota to start selling more environmentally friendly Estate Cars. Toyota is likely to start selling environmentally friendly Cars because they know this will bring Toyota sales as people are interested in them.
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