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GCSE: Case Studies
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What is SWOT analysis?
- 1 This is one of the commonest ways in which a business analyses its position. It will use a SWOT analysis as a basis for deciding on new strategies. It can also be used by business students to analyse a business as it methodically goes through the strengths, weaknesses, opportunities and threats faced by a business.
- 2 Strengths relate to internal factors that make the business better than the competition. It might be a wider product range, lower costs, better established brand name or any other factor that the business thinks it is strong in. Once identified it will look for ways it can build on its strengths.
- 3 Weaknesses relate to internal factors that the business feels it is worse in than its competitors e.g. less well known, less well developed in certain products or markets, lack of expertise etc. It is important for a business to be honest in assessing the weaknesses. It will look to minimising the effects of weaknesses or developing them.
- 4 Opportunities are external factors which the business could develop. They might relate to a market the business could move in to, a weak competitor, a new product area with strong possibilities of growth or a change in the law which presents business opportunities.
- 5 Threats are external factors that threaten the success of the business. It usually relates to a competitor’s action e.g. a competitor that is ruthlessly cutting prices or a new piece of legislation that is threatening to reduce the market. A business will look for ways to reduce the threats once it is aware of it.
How can I find out more about a business?
- 1 A company web site is a good place to start but bear in mind that this is written by the company itself and should be treated with some suspicion as a business will use its web site to sell itself.
- 2 For more detailed financial analysis, the annual report is a good source. Public Limited Companies must publish details of their finances e.g. profit and loss account and balance sheet. These can be accessed through the web site. Try going to investor relations if you are struggling to find it. The pay of all directors must be stated.
- 3 Newspaper articles will give useful information. Go to the web site of a quality paper or the BBC and search on the name of the company.
- 4 Try putting the name of the company onto a search engine. You will find that there often there are web sites giving a different perspective e.g. criticising their customer service, ethical policy or products. Do not put too many words into a search engine.
- 5 Develop the important skill of skim reading so that you can quickly see if a page is likely to have useful information. Follow links and skim them quickly as well.
How to analyse the external factors that affect a business
- 1 PEST analysis is a systematic tool which can be used to analyse the external factors affecting a business. Businesses use it on themselves when doing this and it is effective to use it as a student as it categorises the broad areas of external factors affecting a business. The word PEST comes from the initials of Political, Economic, Social and Technological.
- 2 Political factors can have a big influence on the laws affecting business, the purchasing power of consumers and the attitude of government to businesses. A business should analyse how politically stable a country is and any laws that will affect its operation.
- 3 Economic factors can have a big effect on the success of a business. It needs to analyse the economic state of countries it is in and the influence this will have on the business. If a country is in recession, this will affect the products and the best approach to marketing.
- 4 Social factors can have a big effect on business. Is the population ageing or predominantly young, what do the population think about 'green' issues, what is their attitude towards women?
- 5 Technological factors can have a big impact on business. Is a break through in manufacture likely, is there an advance in design and function that affects demand for a product, do customers increasingly want to buy this on the internet in some markets?
- Marked by Teachers essays 4
- Peer Reviewed essays 28
Adidas could acquire labour at the same cost as they do in other countries, this would allows Adidas to cut out the transport costs of moving the produce to the UK, and could be spent on fundingnew products such as my own.If the UK government were to put a quota on Adidas products imported, only allowing a certain amount of Adidas products to be brought into the country each year. Adidas could overcome this by situating a factory in the UK, eliminating the quota, as if the products were being produced in the UK, there would be no need for
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This GCSE coursework is about setting up a free-range egg unit in the Retford area.The aim of this project is to establish if it is feasible and cost effective to start up such a business and identify a suitable market for the product; taking into conside
By selling them directly to a packing company it reduces the requirement for specialist grading systems and extra labour. The majority of egg producers in and around the Retford area currently produce eggs from caged birds. In the European Union (E.U) battery cages will be banned from 2012. The 1999 E.U. hens directive allows 'enriched' cages. These cages must be at 45cm high and give a minimum of 750 cm� per bird, 150cm� being used for a nest box, the rest is usable space.
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* This could be a major store the town your business is going to be in needs so it will bring in customers The weaknesses of this idea are * The start up costs will be expensive. * Products can easily be stolen by having a big store because you can't watch everywhere. * Competition could be fierce if you set up in town with huge competitors like Tesco and Sainsbury's Competition for this type of business would be the large supermarkets such as Asda, Lidl, Morrison's etc.
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Would the opening of a fast food restaurant on Riddy lane (Luton) represent a sound business proposition?
Objective- 1. Competitors- I need to know who the competitors will be of a new fast food restaurant in Riddy lane and what products they provide. This is important from a business point of view because knowing what the rival fast food business does, what pricing they set there product at, how they promote the business will benefit the business as you can see if the other business is successful and what you can do to make your business more successful then your rivals.
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after having a tour around the foot safari the families can sit and have what they desire. Selling tickets is another way to make profit, every customer who comes in to the safari has to buy a ticket. The prices of the tickets vary from children to adults. Discounts are also given to groups and disabled people. To maximise sales revenue Woburn Safari Park can develop a variety of products e.g. when we went to visit them, we got a picture taken which cost us �20. After taking the photos we had to wait a week before it got processed on to their website which we can then access it by entering the code provided.
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I'm also going to investigate what the packaging factors where and what the insurance of the transportation are. I also have to describe the import duties and the V.A.T. besides that I had to investigate what the exchange rates were of Norway, the buying and selling rate. I had to apply those rates to the company. I had to describe the monetary systems, what they are and what the differences are between them, besides that I also have to describe the trading barriers that has been changes by these two monetary systems. Transport documents, packing and transport insurance 1. Which transport document(s), issued by a carrier as evidence of a transport contract, will accompany the goods during transport?
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YJB is one of the top 500 lucrative industrial enterprises of China, one of the top 100 breweries. The Corporate Culture is dedication, creation, collaboration and master spirits. At present, it boasts of 29 affiliated companies, including 21 breweries and 8 relevant or attached enterprises ( Li 2007). 1.1.1The Structure of Management It Sets up Shareholders Meeting, Board of Directors and Board of supervisors Meeting. Shareholders Meeting is the company's highest authority; The Board is the main decision-making Agency; The Board of Supervisors Meeting are directing the above managers. The organization structure is broken down further as follows: * Members of Board: There is one Chairman (Li Fucheng), two Vice Chairman(Zhao Fang and Li Hua)
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In 2004 Viennetta launched the Selections range. This included fruits of the forest, chocolate brownie and double crisp. To celebrate its 21st birthday, the traditional ice cream wave was increased in size. In order to celebrate the 25th birthday of Viennetta dessert in 2007 the two favorite flavors still exist, Mint and Vanilla but now with even more chocolate and even bigger waves to make them taste even better Viennetta vanilla Viennetta mint Desk research is a form of secondary market research.
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The company recently made drastic changes to its process by introducing the "Made for You" system (Chase). Competition Bases Speed McDonald's competes on several bases mainly to "make their customers happy" by providing speedy, affordable, and nutritious foods. Through extensive market research and survey, the organization discovered that its customers desire speed as one of the restaurants' top priorities. Therefore, McDonald's vision aims to "provide fast, friendly and accurate service" ("McDonald's Worldwide" 5). McDonald's realizes that specific targets are necessary to measure the performance of speed, and continuously takes relevant measurements to compare actual performance with desired targets (measurements are detailed later in this report in the "Quality Management" section).
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19 CH?PTER 3: METHODOLOGY 20 ??MPLE ?ND D?T? COLLECTION 20 ME??UREMENT OF CON?TRUCT? 20 CH?PTER 4: ?N?LY?I? ?ND RE?ULT? 22 CH?PTER 5: DI?CU??ION 25 CU?TOMER ??TI?F?CTION 32 TOP M?N?GEMENT COMMITMENT ?ND LE?DER?HIP 34 IMPLIC?TION? FOR RE?E?RCH 35 IMPLIC?TION? FOR M?N?GEMENT 36 DIRECTION? FOR FUTURE RE?E?RCH 37 CH?PTER 6: CONCLU?ION 39 LIMIT?TION? 43 REFERENCES 45 BIBLIOGRAPHY 49 ?PPENDIX 54 T?BLE 1 54 T?BLE 2 56 CHAPTER 1: INTRODUCTION ? ?ub?t?nti?l body of re?e?rch confirm? the po?itive ???oci?tion between employee ?nd cu?tomer ??ti?f?ction. ? common ch?r?cteri?tic of ?ll previou? re?e?rch i? th?t pre?ent ?v?il?ble dy?dic ?tudie? h?ve m?inly focu?ed on ?ervice employee?
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Th? purp??? ?f fin?nci?l ?t?t?m?nt? i? t? pr?vid? u??r? (bu?in??? ?wn?r?, l?nd?r?, m?n?g?r?, ?uppli?r?, cu?t?m?r?, ?tt?rn?y? ?nd litig?nt? ?nd ?mpl?y??? ?nd j?b ???k?r?) with ? ??t ?f fin?nci?l d?t? th?t, in ?umm?ry f?rm, f?irly r?pr???nt? th? fin?nci?l ?tr?ngth ?nd p?rf?rm?nc? ?f ? bu?in??? (1994). Th?y r?v??l ?pp?rtuniti?? ?nd pr?vid? pr?t?cti?n ?g?in?t fin?nci?l pitf?ll?. Id??lly, fin?nci?l ?t?t?m?nt? ?n?ly?i? pr?vid?? inf?rm?ti?n th?t i? u??ful t? pr???nt ?nd p?t?nti?l inv??t?r? ?nd cr?dit?r? ?nd ?th?r u??r? in m?king r?ti?n?l inv??tm?nt, cr?dit ?nd ?th?r ?imil?r d?ci?i?n? ( 2003). Furth?r, th?y ?r? c?mp?r?tiv? m???ur?m?nt? ?f ri?k ?nd r?turn t? m?k? inv??tm?nt ?r cr?dit d?ci?i?n? ?? th?y pr?vid? ?n? b??i? f?r pr?j?cting futur? ??rning? ?nd c??h fl?w?. (2005) cl?im? th?t ?x?cutiv?? ?nd m?n?g?r? u?? th?
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Apples corporate headquarters are based in 1 Infinite Loop, Cupertino, California and it currently has 250 stores globally. Apple was incorporated on January 3rd 1977 and was called Apple computer inc. but changed their name to Apple inc. 30 years later because they were also successful in other products in the electronic market Products Apple is the business which has come up with a variety of unique ideas, which have been evolved and improved by apple and are still available today. Apples main products are: The Mac computer which is good for design programs and is designed to prevent all viruses comes in a variety of types and price ranges.
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This marketing report is going to look at the internal and external analysis of Mark Warner Holidays Ltd. It will identify the strengths and weaknesses of the business and look at potential opportunities or remedies for the main problem it may have.
The turnover of the company from 1998 rose steadily from �25.625million to almost �40million in 2001. The turnover for the reaming years from 2002 kept on rising and dipping and ended at �46.281million by 2007 (Fig 1). Turnover for competitors for year 2007 were between �45.038m and �47.997m showing Mark Warner has a very strong market share of the tour operator sector. (Fig 1) Source: Fame The cost of sales has risen steadily from �-18.696m in 1997 to �38.434 in 2003. In 2004 the cost fell to down to �-34.924 but rose to �-42.157 by the end of 2007(fig 2).
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A strategy with specific measures which the company could undertake in order to become more sustainable over the next five years will be recommended, thus enabling McDonalds to positively contribute to the sustainment of the environment for future generations. The objectives of this report will be to introduce why environmental sustainability is important, give an educated definition of environmental sustainability, McDonalds restaurants participation within this matter and conclude with recommendations for McDonalds to raise awareness and contribute to environmental sustainability for future generations, following findings from detailed research. 2.1 Why environmental sustainability is important If biodiversity continues to decrease; e.g.
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My name is Kamran Hussain and my role is to be a business consultant for M&M and my job is to help M&Ms business to aim the objectives where they need help on which are the following:
I will explain how should find a way to be able to get their customers to buy their quality pizza and having it on a price on which the customers can afford as they have less disposable income and still having them still earn a decent profit per year and having increasing sales. I will also explain how they should continue to expand such as their competitors are launching websites and having an e-commerce and they should do also and may have to diversify product range this is necessary to do as to gain most of the market share and attract their target audience and increase the sales.
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M&M satisfies the customers need and wants as food is a basic need but pizza is considered to be a luxury food which in other words it is a want product. M&M also sells complementary goods (i.e. garlic bread) which in order for the company to make a profi
They also find out the consumers' needs and wants by carrying out market research activities. The marketing department's objectives can be fulfilled when business is always trying to make sure the business is selling the right product, at the right price, in the right place and promoting it in the right way at the right time. The marketing department research and investigates consumers by market segmenting which it is looking by customers' age, gender, socio-economic group and geography. They use this so that they could figure out what they want from those four classifications. M&M's target market Gender - M&M targets both of genders which are male and female, the reason why they target both genders is because males and females prefer having to purchase and eat pizza.
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S?l?cti?n R?ti?n?l? 20 N?wsp?p?rs 20 ?nlin? C?mmunic?ti?ns 20 P?rs?n?l S?lling 20 ?v?nt Sp?ns?rship 21 M?di? R?j?cti?n R?ti?n?l? 21 S?l?s Pr?m?ti?n Pl?n 21 C?nsum?r Pr?m?ti?n ?bj?ctiv?s 21 Tr?d? Pr?m?ti?n ?bj?ctiv?s 22 Promotion Strategy 22 Promotion Execution 22 Product Sampling 22 Free Product Giveaways 23 Conclusion 23 Bibliography 26 Mazda Cars IMC Plan Introduction Although the concept of marketing has always focused on the needs of consumers, the practice of Integrated Marketing Communication (IMC) has provided the first really big effort to really put the customer at the center of the marketing activities of companies. IMC is not only necessary but essential for successful marketing, especially when designing a marketing communications plan.
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Business Objectives - All businesses need to set objectives for themselves or for the products or services they are launching. What does your company, product or service hope to achieve? Setting objectives are important. It focuses the company on specific aims over a period of time and can motivate staff to meet the objectives set. Examples of Aims and Objectives An Example; a business objective is to make a profit over 105, 000 next year. An Example of an Aim; a business such as Microsoft has decided to make a new Operating System.
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This could often be referred to as the 'chain of control' this is where the people on top of the employees are in charge of these employees. Another term that refers to this hierarchy is the 'span of control' this is where if somebody from a different section of the business asks and employee to do something they have to ask the employees manager first before they can allow the employee to do something for them. This is because when you are hired they say how may hours you are expected to do your job for, but if you are
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All of these expectations are met because all of the seats have a good view of the stage the tickets are fairly priced and the facilities are new. They could improve the NIC for the concert viewers by maybe making the concert viewers happier by maybe giving discount for regular customers of concerts or offering free drinks and food instead of making the customer pay more, this could also increase the income but also hinder the revenue because the costs would increase.
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In this section I will explain and explore the 7 functional areas of my 2 chosen businesses Sainsbury's and Caf Field.
Sainsbury's being a large business has a well organized marketing area. It is responsible for researching new food product ideas and ways to improve existing ones. They advertise mainly on Television and Bill boards with catchy pictures and slogans to attract customers. They use a lot of special offers to attract customers, and also to compete with other brands. Caf� Field on the other hand is a smaller business and therefore not needing a larger marketing strategy that Sainsbury's require. However, over the years Caf� field did an observation to find out that since there are Muslims in Mayfield he should use halal meat.
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Some of them and other paradoxes are going to be discussed in details in this paper. HRM AS PARADOX Human resource management should emphasise the importance of people not only as workforce, but as competitive force in the broadest possible sense of the word. One important lever is to consider employees as experts in their jobs and reap the benefits of their knowledge and experience. The competent human resource management directly influences on the results of the company activities. As separate area of management, HR has achieved but thus primary activities of HR departments was practically dissolved in different types of classifications, systems, estimations, procedures, etc.
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Analyze the impact of globalization on the economic development and standard of living in an economy other than Australia.
The conditions for China to have entered the WTO included: (1) the lowering of tariffs on imports, (2) permitting foreign firms to sell directly in Chinese domestic markets, and (3) the opening of the telecommunication and finance sectors to more foreign competition. China agreed to lower its tariffs on agricultural products from 31.5% to 14.5% overall by January 2004. Tariffs on industrial products would be lowered by 35% to 17% in a period of 5 years. Foreign manufacturers would be able to sell their products directly to domestic consumers without having to go through Chinese trade organisations.
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He graduated from the British Horological Institute in 1975, gaining a first-class pass. He immediately set up his own clock-making business, helped by his father and grandfather who are also horologists. In between repairs and restorations, Steve has always experimented with innovative clock designs, albeit on paper. A year ago, he decided to open his clock art gallery to give space to his exclusive, contemporary designs. Action Plan Date What I intend to achieve Resources Problems/Adjustments May 2007 Task 1 - Introduction Task 2 - Develop this action plan through time Task 3 - Collect research Interview- Steve Fletcher Visit to Cadburys- Colin Pitts Teacher Task 2 - action plan is on going
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When we send out information, people will know it is our business. I had to make sure that I did not break the law because if I did break the law they would take me to court. I needed to make sure that my logo is not same as someone else's logo. Legal copy right does not allow you to copy other people's logo but if they copy other people logo then they must change it or they can go to court but this means their business can lose everything for example they can lose their clients and profits.
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