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GCSE: Case Studies

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What is SWOT analysis?

  1. 1 This is one of the commonest ways in which a business analyses its position. It will use a SWOT analysis as a basis for deciding on new strategies. It can also be used by business students to analyse a business as it methodically goes through the strengths, weaknesses, opportunities and threats faced by a business.
  2. 2 Strengths relate to internal factors that make the business better than the competition. It might be a wider product range, lower costs, better established brand name or any other factor that the business thinks it is strong in. Once identified it will look for ways it can build on its strengths.
  3. 3 Weaknesses relate to internal factors that the business feels it is worse in than its competitors e.g. less well known, less well developed in certain products or markets, lack of expertise etc. It is important for a business to be honest in assessing the weaknesses. It will look to minimising the effects of weaknesses or developing them.
  4. 4 Opportunities are external factors which the business could develop. They might relate to a market the business could move in to, a weak competitor, a new product area with strong possibilities of growth or a change in the law which presents business opportunities.
  5. 5 Threats are external factors that threaten the success of the business. It usually relates to a competitor’s action e.g. a competitor that is ruthlessly cutting prices or a new piece of legislation that is threatening to reduce the market. A business will look for ways to reduce the threats once it is aware of it.

How can I find out more about a business?

  1. 1 A company web site is a good place to start but bear in mind that this is written by the company itself and should be treated with some suspicion as a business will use its web site to sell itself.
  2. 2 For more detailed financial analysis, the annual report is a good source. Public Limited Companies must publish details of their finances e.g. profit and loss account and balance sheet. These can be accessed through the web site. Try going to investor relations if you are struggling to find it. The pay of all directors must be stated.
  3. 3 Newspaper articles will give useful information. Go to the web site of a quality paper or the BBC and search on the name of the company.
  4. 4 Try putting the name of the company onto a search engine. You will find that there often there are web sites giving a different perspective e.g. criticising their customer service, ethical policy or products. Do not put too many words into a search engine.
  5. 5 Develop the important skill of skim reading so that you can quickly see if a page is likely to have useful information. Follow links and skim them quickly as well.

How to analyse the external factors that affect a business

  1. 1 PEST analysis is a systematic tool which can be used to analyse the external factors affecting a business. Businesses use it on themselves when doing this and it is effective to use it as a student as it categorises the broad areas of external factors affecting a business. The word PEST comes from the initials of Political, Economic, Social and Technological.
  2. 2 Political factors can have a big influence on the laws affecting business, the purchasing power of consumers and the attitude of government to businesses. A business should analyse how politically stable a country is and any laws that will affect its operation.
  3. 3 Economic factors can have a big effect on the success of a business. It needs to analyse the economic state of countries it is in and the influence this will have on the business. If a country is in recession, this will affect the products and the best approach to marketing.
  4. 4 Social factors can have a big effect on business. Is the population ageing or predominantly young, what do the population think about 'green' issues, what is their attitude towards women?
  5. 5 Technological factors can have a big impact on business. Is a break through in manufacture likely, is there an advance in design and function that affects demand for a product, do customers increasingly want to buy this on the internet in some markets?

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  1. Peer reviewed

    Advertisement Analysis

    3 star(s)

    the technician would be needed to 'hook up' or fix medical and other types of equipment, like x-ray machines or even light bulbs. 3) We had in mind many options for publishing the ad. We thought about putting the ad in certain jobs magazines but after conducting a small questionnaire sometime in the past we found that the Gulf Daily News was the most read newspaper, and was read by many students which was the target audience. 4) We asked the applicants to write an application form as well as sending a supporting letter to show how much the applicant actually wants the job and also to analyse the applicant's English ability and standard.

    • Word count: 522
  2. Peer reviewed

    tyoes of ownership

    3 star(s)

    Franchise A business where the new comer buys permission or to copy the business ideas of the established company. * Greater chance of success. * Benefits from using the brand name. * The franchiser provides support. * Have to share the profits to the franchiser. * Expensive to set up. * Will not be able to sell the business Co-operative A business where the workers own the business * Members are able to set their own terms and conditions * Every member is a shareholder and is committed to the business.

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  3. Peer reviewed

    bussiness-british airways coursework

    3 star(s)

    Keeping the website up to dated also needs to be done in order to keep informing their customers of their latest offers. Home page should be very stylish so that the reader would want to read more. Using hyperlinks in a website should open quickly and easily be accessed and is another good factor which should be included in a good website. A bad website would be hard to open, and would cause problems to the viewers system therefore they would not feel comfortable in going on to the website.

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  4. Peer reviewed

    Competitor Analysis

    3 star(s)

    - Cost and availability of land/premises. - Availability of labour - Government incentives GAME is highly respected due to its prices and quality of its products. So therefore it is important to target in that particular area so my business can compete well. GAME almost offers everything to do in terms of gaming entertainment. They sell all the latest consoles, games and gaming accessories. But most significantly, in terms of business, is that they deliver their goods for free, which can be a concern for my business as it's new to the market and therefore cannot afford to lose money on deliveries.

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  5. Peer reviewed

    The loot is a multi branded discount store, offering customers a wide range of products with a minimum of 25% and going up to 70%

    3 star(s)

    All accessories shelved are vibrant and trendy, those that'll you can put on casually for daily use. The range of jeans is very wide, and picking the right shade can be a problem. The jeans sport shades of grey, blue, olive green, brown. They are available in various fits and patterns like boot cut, low waist, straight fit and mid waist. Apart from the known Indian brands the store also sources products from the global markets, most of which are unavailable in the Indian market. The store stocks exclusive products from brands like Tuscan Verve and Thomas Scott.

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  6. Peer reviewed

    TESCO harms local communities.

    3 star(s)

    Also by doing this the local businesses may not even benefit as another large business such as Sainsburys and Asda could come about and do the same as what TESCO are doing, this would mean local businesses and TESCO would lose out. Furthermore TESCO could charge for their car parks to push some customers to other businesses, although this may not work if another large business does the opposite. 2 TESCO has a monopoly, and the government is considering taking action to break this up.

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  7. Peer reviewed

    Tesco is currently the number 1 supermarket to keep their standards high and not fall down they will have to meet all their objectives; we will look at how they will do this.

    3 star(s)

    Tesco Extra; this store is open 24 hours and suits customers who work in the day and prefer to shop at night. Tesco Metro; this store is located in town centres and attracts customers who prefer to do all their shopping in the town centre. Looking at customer needs is very important, by doing this you will attract more customers. To attract more customers is probably the most important objective of all. Greeting people and showing them around would be a good start as first impressions are very important.

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  8. ASDA and Oxfam are the two contrasting businesses that I choose to present. Their ownership, purpose, sector of activity and type of business will be explained in details.

    WINES PLUS' Ownership Wines Plus is a partnership and is run by its owners. ASDA goes in the Private sector column which means that the business activity owed financed and controlled by private individuals. Company's mission and purpose ASDA Mission, Purpose and Values It's important to us that you understand what we stand for. Our Mission: * to be Britain's best value retailer exceeding customer needs every day Our Purpose: * to save everyone money, every day Our 3 Beliefs: * Service to our customers * Respect for the individual * Strive for excellence (Source: http://www.asdasupplier.com/what-is-asda) Ownership Oxfam works in partnerships with companies that show a commitment to developing pro-poor policies, strategies and practices.

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  9. I am going to be choosing a type of communication Capital City Academy should use to present the new subjects to their students for next year.

    My target audience will be students and parents. The leaflet I will be making will included the minimum GCSE grades students need to meet the requirements for the subjects, reason why it's a good course and why they should choose it, if they have to have some sort of other qualification that relates to the new course, and what jobs are available for them in the future. This leaflet will be given to all students and they will be able to take it with them home.

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  10. Community South Medical Center has an excellent reputation in providing medical assistance to society. In order to retain that reputation there is certainly a need of proper strategy planning for the organization.

    Apart from this operation issues the medical centre JCAHO compliance has declined. Its financial mix has also changed. The non payment has increased by 20 % from previous year. Case analysis Community South Medical Center has an excellent reputation in providing medical assistance to society. In order to retain that reputation there is certainly a need of proper strategy planning for the organization. As the medical centre is losing on its reputation there is an urgency to check what needs to be done.

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  11. Why Accra in Ghana could be a good location for the production of Mars chocolate.

    Ghana is also a frontrunner in the production of almonds and milk, as well as sugars which are needed to make caramel and so almost everything needed to produce the chocolate bars need not to be imported from other countries and continents, rather need only to be transported from nearby farms which not only saves money however also saves energy and so is better for the environment.

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  12. Business studies Coursework - Study of a small established local business

    The confectionery supplied to the store consists of various brands of products ranging from chocolates made by Nestle, Cadbury etc. which are produced via continuous flow production in the many factories that they have and then sent to suppliers which then sell these products to businesses like the RK News. In order to find the specific areas in the business that had room for improvement, I first decided to find out from them what their target market was so that the features of this business could be geared toward making the store as appealing as possible to them.

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  13. Free essay

    Morrisons Supermarket - effects on the UK economy and their use of ICT

    This tax can then be used of critical services such as education and health and the boost in successful business lead to a better economic growth which is something this economy needs right now due to the depression and job cuts. Morrisons are also encouraging healthy, balanced lifestyles by labelling products with nutritional information and giving tips on healthy eating This is important to the economy as healthy eating reduces the chances of health problems in the future which saves our more of our tax money which means the money could be going to something which would be more beneficial to the economy.

    • Word count: 1448
  14. This GCSE coursework is about setting up a free-range egg unit in the Retford area.The aim of this project is to establish if it is feasible and cost effective to start up such a business and identify a suitable market for the product; taking into conside

    By selling them directly to a packing company it reduces the requirement for specialist grading systems and extra labour. The majority of egg producers in and around the Retford area currently produce eggs from caged birds. In the European Union (E.U) battery cages will be banned from 2012. The 1999 E.U. hens directive allows 'enriched' cages. These cages must be at 45cm high and give a minimum of 750 cm� per bird, 150cm� being used for a nest box, the rest is usable space.

    • Word count: 10633
  15. Starbucks and Nike. Do you believe CSR is core to the objectives of large PLCs or should it remain peripheral? Justify your opinion with evidence. Compare and contrast different PLCs where possible.

    There are large PLCs that hold CSR as core to their objectives; however they are just a minority, with the shareholders of PLCs looking, mainly, to receive high dividends by reducing costs of other factors such as CSR, and only spending money to increase productivity. These companies see CSR as peripheral. I will be looking to answer the above question by comparing and contrasting different PLC's views at CSR. Starbucks is a company that holds CSR as foundation to its' objectives.

    • Word count: 1066
  16. Describe how customer service can be monitored and evaluated investigate a range of organisations

    Any complaints given by customers are noted in a log. This will help to identify if there are any problems that keep arising. This customer feedback is taken from every customer therefore it is an ongoing process in monitoring customer satisfaction. Manchester College Questionnaires All results are collected and collated to come up with a overall view of the students theses are then passed onto managers who can tell the departments areas were the students are not happy.

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  17. The Carphone Warehouse has several internal and external customers. An internal customer is customers who have an interest in the business who work within the organization.

    They will expect that they will receive discounts of products within the business and maybe get special deals on any new promotions the business has. In Carphone Warehouse the general staff work on commission for the sales that they do therefore they would expect to have a good commission rate on top of the basic rate to make then earn a healthy living.

    • Word count: 539
  18. Case study of business aims. The aim of the business Luke is planning to implement after he graduate is to provide lessons to others in which that he would like to become world best tutor in Information Technology field.

    In addition, he will teach others on how to create website and do correspondence online. Therefore, he can start the business by provide lesson on internet in which that his business can spread throughout the whole world and if he can teach more effectively, then his business goal will has a higher probability of achieving that aim. Then, I think that the form of business ownership that I would like to recommend for Luke's new business is that he can form a partnership business in which he can partner with his housemate Eric.

    • Word count: 1063
  19. Comparing Manchester Airport to Starbucks

    This shows that both of the company care about other people because they provide something to customers so that it's suitable in the condition they live in. Differences They are also different because Manchester Airport runs only in tertiary sector because they provide a service to people. Starbucks runs on entire sector primary, secondary and tertiary because they pay farmers to grow the beans so they are primary, they are in the secondary sector because they roast the beans into coffee, and they are in the tertiary sector because they sell the products and provide a service to customers.

    • Word count: 992
  20. WebDesPix Ltd case study questions. What does the name WebDesPix Ltd tell you about the ownership of the company?

    Which means that it is the company that can be sued or sue, not the owners. * It also gives the company greater continuity because its existence is not ended by the death or retirement of its owners. 3. Tom and Dee are shareholders. What does this mean? * It means that Tom and Dee are the people who invest money in the company by buying shares, and are therefore called shareholders. It also means that they are the owners of the company. * By buying shares in the company Tom and Dee are entitled to a share of the profits known as dividend.

    • Word count: 1629
  21. Business organisation at BettaValue supermarket

    To begin with, Mr Richards did all the other work himself. Original Structure (10 years ago) Question Describe what the structure looked like 10 years ago when the business was set up, explain who did what in some detail. Answer 10 years ago at betta value the business structure only had two layers. There were only two people working, Mathew Richards had to do everything he had to open the shop and close it, he had to clean and order stock he also had to stack the products him self and work at the till.

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  22. Citizenzhip research coursework. I am aiming to find out in what ways Trocaire helps poverty stricken countries and by doing this I will raise awareness of the vital work of the organisation to the people around me.

    1.2 Research of the meaning of Oxford dictionary seventh edition Aware - having knowledge of something Mobile phone Collins dictionary Active- someone who does a lot of activities Local and Global Citizenship CEA text book NGO - A "non-governmental organisation." Also known as interest groups or pressure groups. Mobile phone Collins dictionary Pressure group- Is an organized group of people who are trying to persuade a government or other to do something for example change the a law. 1.3 My definition and understanding of Aware- for aware my first definition was very accurate but I think I over explained the word as the Oxford dictionary had a very simple meaning.

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  23. Describe how three external factors are impacting upon the business activities of the selected organisations and their stakeholders. Tescos and Victim Support.

    Many types of businesses and organisations can be affected by these laws. Political factors can cover a number of things from both national and international laws (European Union) e.g. employment of people within UK (Tesco-working permit), environmental issues such as Tesco- insuring that their products are recyclable and government e.g. taxation. Economical factors The economy plays a huge effect on businesses for example if the consumer spends more at Tesco then the business will attentively receive more revenue (income.) If the government raise taxes this then raises the costs of the business and could therefore affect what people buy, what the business sells and how much they sell it for e.g.

    • Word count: 1064
  24. Business coursework; Fish and Chip shop I am doing an investigation on a small local business to identify ways that it could be improved and what the business is doing wrong at the moment that is preventing it from making the progress that it could make.

    There were quite a few surveys done, and we managed to figure out some problems with the point of sale. Luckily there was a worker inside SeaWorld who did not mind us asking questions about his workplace. I think that we had taken a few surveys of people who go there regularly, but would have liked to see how the business was when it was open. Things like how many people go there, what there menu was, how well priced the food was, what majority of the regular customers thought of the seafood shop.

    • Word count: 1633
  25. Key questions on coffee production - fair trade, unions and co-operatives.

    Members serving as elected representatives are accountable to the membership. by its members - and it is the members who are the beneficiaries of the activities of the business. There are many types of co-operatives, each serving their members' economic, social and cultural needs and aspirations in different ways. Co-operatives usually operate as limited companies and their members are therefore protected from financial risk as they have limited liability. 3. What is a trade union?

    • Word count: 541

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