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GCSE: Case Studies
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What is SWOT analysis?
- 1 This is one of the commonest ways in which a business analyses its position. It will use a SWOT analysis as a basis for deciding on new strategies. It can also be used by business students to analyse a business as it methodically goes through the strengths, weaknesses, opportunities and threats faced by a business.
- 2 Strengths relate to internal factors that make the business better than the competition. It might be a wider product range, lower costs, better established brand name or any other factor that the business thinks it is strong in. Once identified it will look for ways it can build on its strengths.
- 3 Weaknesses relate to internal factors that the business feels it is worse in than its competitors e.g. less well known, less well developed in certain products or markets, lack of expertise etc. It is important for a business to be honest in assessing the weaknesses. It will look to minimising the effects of weaknesses or developing them.
- 4 Opportunities are external factors which the business could develop. They might relate to a market the business could move in to, a weak competitor, a new product area with strong possibilities of growth or a change in the law which presents business opportunities.
- 5 Threats are external factors that threaten the success of the business. It usually relates to a competitor’s action e.g. a competitor that is ruthlessly cutting prices or a new piece of legislation that is threatening to reduce the market. A business will look for ways to reduce the threats once it is aware of it.
How can I find out more about a business?
- 1 A company web site is a good place to start but bear in mind that this is written by the company itself and should be treated with some suspicion as a business will use its web site to sell itself.
- 2 For more detailed financial analysis, the annual report is a good source. Public Limited Companies must publish details of their finances e.g. profit and loss account and balance sheet. These can be accessed through the web site. Try going to investor relations if you are struggling to find it. The pay of all directors must be stated.
- 3 Newspaper articles will give useful information. Go to the web site of a quality paper or the BBC and search on the name of the company.
- 4 Try putting the name of the company onto a search engine. You will find that there often there are web sites giving a different perspective e.g. criticising their customer service, ethical policy or products. Do not put too many words into a search engine.
- 5 Develop the important skill of skim reading so that you can quickly see if a page is likely to have useful information. Follow links and skim them quickly as well.
How to analyse the external factors that affect a business
- 1 PEST analysis is a systematic tool which can be used to analyse the external factors affecting a business. Businesses use it on themselves when doing this and it is effective to use it as a student as it categorises the broad areas of external factors affecting a business. The word PEST comes from the initials of Political, Economic, Social and Technological.
- 2 Political factors can have a big influence on the laws affecting business, the purchasing power of consumers and the attitude of government to businesses. A business should analyse how politically stable a country is and any laws that will affect its operation.
- 3 Economic factors can have a big effect on the success of a business. It needs to analyse the economic state of countries it is in and the influence this will have on the business. If a country is in recession, this will affect the products and the best approach to marketing.
- 4 Social factors can have a big effect on business. Is the population ageing or predominantly young, what do the population think about 'green' issues, what is their attitude towards women?
- 5 Technological factors can have a big impact on business. Is a break through in manufacture likely, is there an advance in design and function that affects demand for a product, do customers increasingly want to buy this on the internet in some markets?
- Rivalry among existing firms. Porter defines them as "the elements of return on investment". He also argues that the five forces determine industry profitability because they influence the prices, costs, and required investment of firms in an industry. After having read the article titled "the mobile phone industry" and its five forces analysis, I believe that three most important threats, for a network operator such as Vodafone, could be: the monitoring of the Government on health diseases; the regulation of 3G technology tariffs; and the development of new services and technologies. Vodafone Group is a company leader in the telecommunication sector at global level (source: FT research centre, 2005 Report).
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If there were no aims and objectives a big company like this would not be successful. So they have to structure their objectives and aims in a way that they would not fail. If the Virgin Company did not communicate in any way the business would fail, because lack of communication would make the business not succeed and no profits will be made. Why is the ownership type chosen by Virgin suitable? Virgin's type of ownership is a public limited company; people from the public have brought shares into the Virgin Company to help out in various areas of the business.
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In 1968 he graduated with a bachelors of science in economics and concentration in finance. Trump began his career at his father's company, the Trump Organization, and initially concentrated on his father's preferred field of middle-class rental housing in Brooklyn, Queens and Staten Island. One of Donald's first projects, while he was still in college, was the revitalization of the foreclosed Swifton Village apartment complex in Cincinnati, Ohio--turning a 1200-unit complex with a 66% vacancy rate to 100% occupancy within a year. Then Donald Trump entered the very different world of Manhattan. With success you also have problems.
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Kinetic Plc need to expand, to compete with its competitors and not lose out on sales. By expanding, the business will have more sources available to increase the rate of production and increase the profit rate. I will be examining this investigation by using a wide range of sources, primary research and secondary research. Primary research is 'first hand data', directly studying the markets desires of wants and needs, whereas secondary research is collecting information which is already available, such as in a magazine it will tell you the information of a cycling club and the needs in a specific local area.
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My business' aim is to fill a gap in the market. It will meet a demand for a Tennis academy open to all standards, rather than one where you have to be invited to join. For example the National Tennis Centre at Roehampton, a 32 million pound facility is only open to players who have been invited. The Weybridge Tennis Academy is open to young players of all standards but with the same facilities as the National Tennis Centre. Therefore many more players will pass through the doors of my academy because it is open to a wider range of players.
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I need to be aware of the size of my target audience to see if it is even worth setting up my business idea. I will have to thoroughly research and find the evidence needed to prove to see if I can make my business as successful as possible otherwise all the time and effort will got to waste setting up a shop in Wilmslow with no scope and it will just get me into further and further debt and will waste a lot of time and money.
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It is now entering into the housing market, with a self-advertising website called Tesco Property Market. Tesco's Stakeholders and how they are affected Groups The importance of stakeholders Customers Are looking to buy products, they are looking for a wide range of products. They also want easy accessibility to the premises and hope to buy quality products at competitive prices. They are really important because they provide the money for the store to be successful. Also an expanding amount of customers mean more profit for the business. Most customers expect fresh fruit and vegetables at high quality for good value.
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Main aims The main aim of Tesco is to provide good customer service and a wide range of experiences. And they operate the advertisement on billboards and Television advertising And always be aware of any opposing competitions. As Tesco is a popular supermarket to customers they must do the best to improve services, so that if there was to be any other competition on the way they will be knock down or should have no effect on Tesco. Services offered Tesco like any other business out there offers a range of services. They offer: - > Delivery > Telephone > Safety & security Delivery is being provided through Internet, by phone, or at selected stores as Tesco wanted "customer
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A meeting is needed to ensure the grievance is dealt with in a fair and unbiased way. The female employee should make every effort to attend the meeting and in certain cases should be allowed to take a companion. The Line manager at Pizza Hut should give her enough time to prepare for the meeting and arrange it at a convenient time. After the meeting the line manager should inform the employee of the conclusion reached about her grievance. The Line manager must also advise the employee as what do to is she wants to appeal against the decision if she is dissatisfied with it.
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We have to watch out for our customers and see if they top any service that we provide. As part of our service is we will give a discount therefore if someone buys three or more era hats we will give a certain percentage off. We will also give a voucher worth �40 on era hats. Whatever happens we will top our competitors and still try to make profit. Business Ownership My business is a private limited company (PLC). I am a sole trader in my business this is because: Advantages * I like working for myself. * It is my responsibility for me to chose what hours are flexible for me to work.
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A TAKEOVER IS THE ACQUISITION OF ONE BUSINESS OR COMPANY BY ANOTHER. A MERGER IS A LEGAL TRANSACTION JOINING TWO CORPORATIONS TO FORM A DISTINCT NEW CORPORATION. BOTH OF THESE FORMS OF COMBINING TWO COMPANIES COULD BE HORIZONTAL OR VERTICAL (HORIZONTAL IS WHERE A COMPANY TAKES OVER ANOTHER COMPANY IN THE SAME STAGE OF THE PRODUCTION PROCESS, VERTICAL IS WHERE A COMPANY TAKES OVER ANOTHER COMPANY WHICH IS EITHER BEFORE OR AFTER THEIR STAGE IN THE PRODUCTION PROCESS). IN THIS CASE, A MERGER HAS OCCURRED. A MERGER OCCURS WHEN TWO CORPORATIONS JOIN TOGETHER INTO ONE, WITH ONE CORPORATION SURVIVING AND THE OTHER CORPORATION DISAPPEARING.
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This gives a business more influence when dealing with suppliers and distributors and consumers as they are often attracted to the 'big names' in an industry because they think it has a better chance of survival. At the start the business was run as a sole trader then in 1955 his family member joined turning it into J Duff and Co Limited a Private limited Company, there is a variety of reasons whereby a business should become a private limited company.
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have to use more environmentally friendly, but more expensive methods of production this can cost the company a large sum, and so id not good for the business. However there are benefits to stakeholders such as customers, the customers buy the companies products, therefore they help the company to make money, they are beneficial to the company. Businesses and stakeholders need to work to keep each other happy; conflicts between both stakeholders and business can cost both parties a considerable amount of time and money.
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"Additional rights of all employers (the implied terms) All employees must: * Be reasonably competent and have the skills they claimed to possess at the interview * Be 'ready and willing' to do the work and do what a 'reasonable' employee would do in any situation * Work towards the objectives of the organisation * Take reasonable care of the employer's property (including equipment and furniture)
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Tesco PLC A Public Limited Company is a company, which sells its shares on the stock exchange. By doing this, this gives them the ability to raise millions of pounds from all over the world. Firstly, to set up a PLC one shareholder has to invest �50,000, and sometimes it can be quite difficult to find someone who can invest the money. Another problem is that several legal documents have to be produced in order to set up a PLC.
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The company is a large enterprise business which operates on a global scale; they also operate on the internet. These are some of the reason why I chose to investigate Sainsburys; I have chosen Sainsburys because I have had pervious employment with the company and because it is a big company. Areas of Customer Service Provision in Sainsbury Service provision means creating new and/or improving current service to gain more customers. Some of the key customer service provision areas in Sainsburys are the complaints section, online shopping and customer information section.
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Boots strive to provide their customers with low cost products; as well as improving this they are constantly opening new stores
* In some areas Boots provide a prescription delivery service to customers who are unable to make their own way to the pharmacy to collect it. * Boots provide customers with a facility to be checked for diabetes free of charge in some of its larger stores. They have an optician service available in some locations throughout the country, but they are not usually in the same building as the pharmacy. Vision Aims and Objectives All of the above mentioned aims and objectives can be achieved through planning and monitoring.
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Customers To retain loyal customers Tesco must look after their customers they do this by having low prices this is because if Tesco have low prices then Tesco will attract more customers, as they have to spend less of their money at Tesco. Tesco also keep their customers happy by opening more bigger and luxurious stores this is because when Tesco open bigger stores then they have everything under on roof this is convenient for Tesco's customers that are very busy as they can just take on trip to Tesco and get every thing they want to.
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Merry Hill is so popular because of the ease of shopping there. There is a wide variety of shops, ranging from occasional shops such as Currys, to more everyday shops, such as Woolworths or Sainsbury's. Merry Hill isn't just good for shopping; it also has other stuff to do, for all ages. There are a wide variety of cafes and restaurants as well as entertainment, such as an Odeon cinema. As opposed to a traditional high street or parade of shops, all the shops are near each other, ensuring a short walk in comfortable surroundings.
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Case Studies are the most effective research methodology when analyzing major corporate events.".. A case study is an examination of a specific phenomenon such as a
According to Feagin, Orum, and Sjoberg (1991) Case Study is an ideal methodology when a holistic, in-depth investigation is needed. Case studies have been used in varied investigations. Yin, Stake, and others who have wide experience in this methodology have developed robust procedures. When these procedures are followed, the researcher will be following methods as well developed and tested as any in the scientific field. Whether the study is experimental or quasi-experimental, the data collection and analysis methods are known to hide some details (Stake, 1995). Case studies, on the other hand, are designed to bring out the details from the viewpoint of the participants by using multiple sources of data.
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BAe was the UK's largest exporter, a Competition Commission report gives a ten-year aggregate figure of 45 billion, with defence sales accounting for approximately 80%.
BAe was the UK's largest exporter, a Competition Commission report gives a ten-year aggregate figure of �45 billion, with defence sales accounting for approximately 80%. On September 26, 1985, the UK and Saudi Arabian governments signed the Al Yamamah contract, with BAe as prime contractor. The contracts, extended in the 1990s and never fully detailed, involved the supply of Tornado strike and air defence aircraft, Hawk trainer jets, Rapier missile systems, infrastructure works and naval vessels. The Al Yamamah deals are valued at anything up to �20Bn and still continue to provide a large percentage of BAE Systems' profits.
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In the year 2003 Sainsbury's bank was named the best provider in the money direct awards. Sainsbury's today Sainsbury has seen a change in customers requirements with organic food healthier foods and convenience food all being topical, they have responded to these changes and are proud of the initiatives they have put In place most of Sainsbury's own brand products have been gm free since 1999. Sainsbury's have also made the shopping experience more enjoyable for customers by introducing non food services like beauty and home ware products, general merchandise and clothing on offer.
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Since honey is sold in pottles, measuring from 250grams to 2kilograms, and its usage is always in small amounts, the purchase cycle would be approximately once a month. A pottle of honey can last a long time in a household. Therefore, household consumers would purchase it infrequently. When purchasing honey, consumers are usually low in brand awareness. The most common attributes of honey is the colour, texture and the price. Consumers tend to associate darker colour with increased flavour. The texture is important as consumers face problems in spreading honey which are too thick.
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There are not many major competitors within the market. Although other retailers like Boots and Superdrugs do sell skin and hair care products as well but none of them do produce their own brand product like Body shop does. Tesco was founded in 1924 by Sir Jack Cohen. It originally started as a cheaper retailer but since then has brought in new product ranges which are of improved quality has helped Tesco enter new markets and now Tesco is the ninth largest supermarket in the world.
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An election might also affect Nike as the Lib Dems and the Labour party are for raising taxes. If taxes are raised then it puts up the price of buying anything, so people will not have much money to spend, as they will be giving more of their earning to the government. The only other political factor that might affect Nike is problems over seas. As Nike is an American company and trade over seas, they may loss business from some countries if they are having political problems such as a war. The country may not want to invest in imports of luxury items as they may wish to put the money into more political uses, such as defence.
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