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Competitors of Slatterys

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Introduction

The Competitors of Slatterys There is a wide varied market for the products Slatterys sell - chocolate, wedding cakes and wine. As most of these products are widely sold by various outlets this causes Slatterys to have lots of competitors including: supermarkets, Thorntons and Cadburys because these products are widely used by the population. One of the main advantages Slatterys has over its competitors is that it has a uniqueness to create the specific cake the customer desires. There are several reasons why people buy chocolate; the main reason being that it makes the person feel good. Slattery's must compete on several aspects, to ensure customers decide to visit their establishment, over their competitors. The business must compete on the price of their products; the quality of their products; and the customer service provided. For Slattery's to attract more customers, they must, firstly, improve all these aspects. Main Competitors Supermarkets Large supermarkets, such as Morrisons, are one of the main competitors of Slattery's due to the cheap prices on chocolate and the fact that they are easily accessible. ...read more.

Middle

coco beans from Africa, which are healthier. This makes the chocolate more desirable for customers, meaning more customers come. Also, a vast variety of Slatterys chocolate range are hand made, which makes the chocolate more desirable, unlike the chocolate selection at Morrisons like Galaxy were there are lots of preservatives in it and are made in a factory. At Slatterys there is a built in dining room, which offers a wide selection refreshments for customers, and sit whilst listening to music being played from a piano. Morrisons, on the other hand, has a small dining room in a noisy and uncomfortable environment, due to the fact that it is near to the work registers. As Slattery's is a chocolatier, new chocolate courses have been created where you can come and learn many different skills from the art of chocolate work, sugar modelling, cooking and many more. There are courses to suit amateurs and professionals alike- this attracts people who are thinking of opening a chocolate shop in the future, for experience. Thorntons Another major competitor of Slattery's is Thorntons, which is located in the Millgate shopping centre, about 15 minutes away from Slatterys. ...read more.

Conclusion

Moreover, a third reason why Cadburys is a key competitor of Slatterys is because their chocolate is considerably less expensive; this would attract people that are money conscience. However, Slatterys has various advantages over Cadburys, such as, Slatterys chocolate is much healthier than Cadburys because the chocolate at Slatterys is made from cocoa beans and butter, unlike Cadbury's chocolate which is made from vegetable fat. Also, another advantage Slatterys has over Cadburys is the fact that the customer can have the chocolate customized to exactly how they like, unlike Cadburys who can't. Other Competitors As well as being a chocolatier, Slatterys also has a caf� were customers can enjoy a variety of refreshments such as: cakes, tea or coffee. However, the area that Slatterys is located in, Slatterys isn't the only caf� business. There are also quite a few other caf� businesses in the Whitefield area, due to this Slatterys has to make sure there products are at a high-standard and they provide a high-quality customer service so customers are retained, so they don't decide to visit other competitors instead of Slatterys. ?? ?? ?? ?? Scott Goddard 25/03/2010 ...read more.

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