• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Competitors of Slatterys

Extracts from this document...


The Competitors of Slatterys There is a wide varied market for the products Slatterys sell - chocolate, wedding cakes and wine. As most of these products are widely sold by various outlets this causes Slatterys to have lots of competitors including: supermarkets, Thorntons and Cadburys because these products are widely used by the population. One of the main advantages Slatterys has over its competitors is that it has a uniqueness to create the specific cake the customer desires. There are several reasons why people buy chocolate; the main reason being that it makes the person feel good. Slattery's must compete on several aspects, to ensure customers decide to visit their establishment, over their competitors. The business must compete on the price of their products; the quality of their products; and the customer service provided. For Slattery's to attract more customers, they must, firstly, improve all these aspects. Main Competitors Supermarkets Large supermarkets, such as Morrisons, are one of the main competitors of Slattery's due to the cheap prices on chocolate and the fact that they are easily accessible. ...read more.


coco beans from Africa, which are healthier. This makes the chocolate more desirable for customers, meaning more customers come. Also, a vast variety of Slatterys chocolate range are hand made, which makes the chocolate more desirable, unlike the chocolate selection at Morrisons like Galaxy were there are lots of preservatives in it and are made in a factory. At Slatterys there is a built in dining room, which offers a wide selection refreshments for customers, and sit whilst listening to music being played from a piano. Morrisons, on the other hand, has a small dining room in a noisy and uncomfortable environment, due to the fact that it is near to the work registers. As Slattery's is a chocolatier, new chocolate courses have been created where you can come and learn many different skills from the art of chocolate work, sugar modelling, cooking and many more. There are courses to suit amateurs and professionals alike- this attracts people who are thinking of opening a chocolate shop in the future, for experience. Thorntons Another major competitor of Slattery's is Thorntons, which is located in the Millgate shopping centre, about 15 minutes away from Slatterys. ...read more.


Moreover, a third reason why Cadburys is a key competitor of Slatterys is because their chocolate is considerably less expensive; this would attract people that are money conscience. However, Slatterys has various advantages over Cadburys, such as, Slatterys chocolate is much healthier than Cadburys because the chocolate at Slatterys is made from cocoa beans and butter, unlike Cadbury's chocolate which is made from vegetable fat. Also, another advantage Slatterys has over Cadburys is the fact that the customer can have the chocolate customized to exactly how they like, unlike Cadburys who can't. Other Competitors As well as being a chocolatier, Slatterys also has a caf� were customers can enjoy a variety of refreshments such as: cakes, tea or coffee. However, the area that Slatterys is located in, Slatterys isn't the only caf� business. There are also quite a few other caf� businesses in the Whitefield area, due to this Slatterys has to make sure there products are at a high-standard and they provide a high-quality customer service so customers are retained, so they don't decide to visit other competitors instead of Slatterys. ?? ?? ?? ?? Scott Goddard 25/03/2010 ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE People in Business section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE People in Business essays

  1. unit 8 business online p1

    If information, orders have to be fulfilled using traditional systems, then the fact that business can benefit from impulse responses and orders from customers. ? Online order tracking - the John Lewis enable customers to track their orders online to identify when it will be delivered.

  2. Unit 5 - Customer Service

    once they have received the note the person who receives it will then send a note back to the sender to let them know that they have received the note successfully or the task they have been assigned to has been complete.

  1. Busines comparison between Tesco & Sainsburys

    Imperial Leather Family Soap 2x200g �1.35 �1.35 sensodyne F Toothpaste 45ml �1.94 �1.99 Coca-Cola 2 Ltr x3 �3.54 �3.54 Nescafe Gold Blend Coffee 200g �4.18 �4.18 Kelloggs Rice Krispies Squares �0.29 �0.29 Baked Beans In Tom/Sauce 420g x4 �0.36 �0.40 Swiss Chocolate Hearts �1.69 �1.89 Ribena Blackcurrant Drink 288ml x5

  2. Strengths & weaknesses of a business idea. Research for a new electronics shop.

    the biggest competitor out of everyone because my business is based on the whole idea; their target market will be teenagers since they are most likely to buy their products. Maidenhead, Berkshire in the UK. HMV open on weekdays 9am-6pm and Saturday, for Sundays 11am-5pm.

  1. This marketing report is going to look at the internal and external analysis of ...

    Mark Warner can benefit from this trend as it prides itself on its superior childcare facilities. By attracting more families, its revenues and profits are likely to increase drastically. People have become more aware of having a fit and healthy lifestyle, by eating foods that are nutritionally good and exercising daily.

  2. Analyze the impact of globalization on the economic development and standard of living in ...

    The process of globalisation involves economic integration, world trade and financial flows, the increasing spread of technology, the growth of financial markets and products, the different directions of flow of investment portfolio and direct investment, and the movement of labour resources between countries.

  1. Unit 5 - Customer Services A lvl

    If the customer isn't informed then the business may suffer sever consequences. Pizza Hut meets the needs of this type of customer by offering a selection of food that allows the customer to choose what they want like a vegetarian pizza for vegetarians for example.

  2. This GCSE coursework is about setting up a free-range egg unit in the Retford ...

    0p 1- 20p 21-40p 41-60p 61-80p 81-100p �1+ 8. Where do you currently buy eggs from? Direct from a farm Farmers market Local shop Supermarket Other: (please specify) __________________________________________ 9. Would you prefer to purchase locally produce free-range eggs rather than eggs that have been transported from miles away?

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work