• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Competitors of Slatterys

Extracts from this document...


The Competitors of Slatterys There is a wide varied market for the products Slatterys sell - chocolate, wedding cakes and wine. As most of these products are widely sold by various outlets this causes Slatterys to have lots of competitors including: supermarkets, Thorntons and Cadburys because these products are widely used by the population. One of the main advantages Slatterys has over its competitors is that it has a uniqueness to create the specific cake the customer desires. There are several reasons why people buy chocolate; the main reason being that it makes the person feel good. Slattery's must compete on several aspects, to ensure customers decide to visit their establishment, over their competitors. The business must compete on the price of their products; the quality of their products; and the customer service provided. For Slattery's to attract more customers, they must, firstly, improve all these aspects. Main Competitors Supermarkets Large supermarkets, such as Morrisons, are one of the main competitors of Slattery's due to the cheap prices on chocolate and the fact that they are easily accessible. ...read more.


coco beans from Africa, which are healthier. This makes the chocolate more desirable for customers, meaning more customers come. Also, a vast variety of Slatterys chocolate range are hand made, which makes the chocolate more desirable, unlike the chocolate selection at Morrisons like Galaxy were there are lots of preservatives in it and are made in a factory. At Slatterys there is a built in dining room, which offers a wide selection refreshments for customers, and sit whilst listening to music being played from a piano. Morrisons, on the other hand, has a small dining room in a noisy and uncomfortable environment, due to the fact that it is near to the work registers. As Slattery's is a chocolatier, new chocolate courses have been created where you can come and learn many different skills from the art of chocolate work, sugar modelling, cooking and many more. There are courses to suit amateurs and professionals alike- this attracts people who are thinking of opening a chocolate shop in the future, for experience. Thorntons Another major competitor of Slattery's is Thorntons, which is located in the Millgate shopping centre, about 15 minutes away from Slatterys. ...read more.


Moreover, a third reason why Cadburys is a key competitor of Slatterys is because their chocolate is considerably less expensive; this would attract people that are money conscience. However, Slatterys has various advantages over Cadburys, such as, Slatterys chocolate is much healthier than Cadburys because the chocolate at Slatterys is made from cocoa beans and butter, unlike Cadbury's chocolate which is made from vegetable fat. Also, another advantage Slatterys has over Cadburys is the fact that the customer can have the chocolate customized to exactly how they like, unlike Cadburys who can't. Other Competitors As well as being a chocolatier, Slatterys also has a caf� were customers can enjoy a variety of refreshments such as: cakes, tea or coffee. However, the area that Slatterys is located in, Slatterys isn't the only caf� business. There are also quite a few other caf� businesses in the Whitefield area, due to this Slatterys has to make sure there products are at a high-standard and they provide a high-quality customer service so customers are retained, so they don't decide to visit other competitors instead of Slatterys. ?? ?? ?? ?? Scott Goddard 25/03/2010 ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE People in Business section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE People in Business essays

  1. unit 8 business online p1

    If information, orders have to be fulfilled using traditional systems, then the fact that business can benefit from impulse responses and orders from customers. ? Online order tracking - the John Lewis enable customers to track their orders online to identify when it will be delivered.

  2. This GCSE coursework is about setting up a free-range egg unit in the Retford ...

    I need to consider if purchasing land is preferable to renting agricultural land. Because of the high land prices in the area I think that I would be initially better off renting land.

  1. Aims and Objectives of Woburn Safari Park and Thomas Cook.

    example a tour operator takes over a travel agency Horizontal integration is when a company owns or controls other businesses at the same level of the supply chain for example when a travel agency takes over of another Interdependencies are where companies combine their operations in certain areas but still keep their own identities.

  2. Unit 5 - Customer Service

    Communication within the Marketing Department. Within the Marketing Department employees contained by ASDA need to speak to one another and for some reason they may not be able to do that because the employee may be out on a lunch break, gone to use the lavatory or maybe they may not be attending their desk for some reason.

  1. Busines comparison between Tesco & Sainsburys

    a lot of companies is because it is competing against other companies such as Sainsburys, Waitross, Asda. Competition also help the companies keep their prices down because if they do not it would mean that the other store would have more customers.

  2. This marketing report is going to look at the internal and external analysis of ...

    Mark Warner offers a range of sport activities on their summer holidays, such as sailing, windsurfing, water-sports, tennis, scuba diving, or just a pampering holiday at the Hilton Mauritius Beach Resort & Spa. Summer holiday packages include: flights and transfers, accommodation, half-board which comprises your breakfast and evening meals.

  1. Analyze the impact of globalization on the economic development and standard of living in ...

    It will also dismantle internal protectionism, which in the past has been a challenge since barriers have been widely erected to favour local products. Since WTO membership requires China to lower tariffs on agricultural and manufactured products and allows foreign firms to enter China's manufacturing and selected service sectors, there will be structural changes in China's economy.

  2. Unit 5 - Customer Services A lvl

    ASDA meet the needs of this customer by providing a self check out system which would allow this customer to get in and purchase their product or service with ease and not to mention a quick service as well. Pensioners would also visit ASDA as a customer, simply for general grocery shopping or retail.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work