• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Competitors of Slatterys

Extracts from this document...

Introduction

The Competitors of Slatterys There is a wide varied market for the products Slatterys sell - chocolate, wedding cakes and wine. As most of these products are widely sold by various outlets this causes Slatterys to have lots of competitors including: supermarkets, Thorntons and Cadburys because these products are widely used by the population. One of the main advantages Slatterys has over its competitors is that it has a uniqueness to create the specific cake the customer desires. There are several reasons why people buy chocolate; the main reason being that it makes the person feel good. Slattery's must compete on several aspects, to ensure customers decide to visit their establishment, over their competitors. The business must compete on the price of their products; the quality of their products; and the customer service provided. For Slattery's to attract more customers, they must, firstly, improve all these aspects. Main Competitors Supermarkets Large supermarkets, such as Morrisons, are one of the main competitors of Slattery's due to the cheap prices on chocolate and the fact that they are easily accessible. ...read more.

Middle

coco beans from Africa, which are healthier. This makes the chocolate more desirable for customers, meaning more customers come. Also, a vast variety of Slatterys chocolate range are hand made, which makes the chocolate more desirable, unlike the chocolate selection at Morrisons like Galaxy were there are lots of preservatives in it and are made in a factory. At Slatterys there is a built in dining room, which offers a wide selection refreshments for customers, and sit whilst listening to music being played from a piano. Morrisons, on the other hand, has a small dining room in a noisy and uncomfortable environment, due to the fact that it is near to the work registers. As Slattery's is a chocolatier, new chocolate courses have been created where you can come and learn many different skills from the art of chocolate work, sugar modelling, cooking and many more. There are courses to suit amateurs and professionals alike- this attracts people who are thinking of opening a chocolate shop in the future, for experience. Thorntons Another major competitor of Slattery's is Thorntons, which is located in the Millgate shopping centre, about 15 minutes away from Slatterys. ...read more.

Conclusion

Moreover, a third reason why Cadburys is a key competitor of Slatterys is because their chocolate is considerably less expensive; this would attract people that are money conscience. However, Slatterys has various advantages over Cadburys, such as, Slatterys chocolate is much healthier than Cadburys because the chocolate at Slatterys is made from cocoa beans and butter, unlike Cadbury's chocolate which is made from vegetable fat. Also, another advantage Slatterys has over Cadburys is the fact that the customer can have the chocolate customized to exactly how they like, unlike Cadburys who can't. Other Competitors As well as being a chocolatier, Slatterys also has a caf� were customers can enjoy a variety of refreshments such as: cakes, tea or coffee. However, the area that Slatterys is located in, Slatterys isn't the only caf� business. There are also quite a few other caf� businesses in the Whitefield area, due to this Slatterys has to make sure there products are at a high-standard and they provide a high-quality customer service so customers are retained, so they don't decide to visit other competitors instead of Slatterys. ?? ?? ?? ?? Scott Goddard 25/03/2010 ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE People in Business section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE People in Business essays

  1. unit 8 business online p1

    If information, orders have to be fulfilled using traditional systems, then the fact that business can benefit from impulse responses and orders from customers. ? Online order tracking - the John Lewis enable customers to track their orders online to identify when it will be delivered.

  2. Aims and Objectives of Woburn Safari Park and Thomas Cook.

    example a tour operator takes over a travel agency Horizontal integration is when a company owns or controls other businesses at the same level of the supply chain for example when a travel agency takes over of another Interdependencies are where companies combine their operations in certain areas but still keep their own identities.

  1. Busines comparison between Tesco & Sainsburys

    them as they may prefer the price in the supermarket with the higher demand product, which is what has happened to Sainsburys in a way. This is all to do with competition as you may know. The following show three bar graphs that shows the difference in price on a

  2. How does Cadburys discover potential competitors?

    However this time Cadbury's is far and away the best in the business because it has so many products that have succeeded in the market e.g. Dairy Milk, Crunchie,Bournville, Flake to name a few. Nestle struggles for this category because they only have one significant success, Galaxy.

  1. Unit 5 - Customer Service

    The provisions of the Equal Treatment Directive are also concerned to ensure that there shall be no discrimination on grounds of sex, marital or family status. The Race Relations Act 1976 This covers employment amongst other things, and prohibits direct and indirect discrimination and victimisation on the grounds of colour, race, nationality or ethnic or national origins.

  2. This marketing report is going to look at the internal and external analysis of ...

    This hotel offers a great standard of accommodation with a stylish modern interior. More Info Double room for maximum 2 people This holiday, although booked under Thomas Cook is actually a Neilson Holiday and so can be found on the Neilson website, www.neilson.com also.

  1. Would the opening of a fast food restaurant on Riddy lane (Luton) represent a ...

    As the staff may have to travel down the A6 to reach work, the fast food business may attract more potential customers. I believe these new developments suggest that Riddy lane is a good location for a new fast food business as the area is devolving, more businesses are developing and businesses will need staff to run the business.

  2. Analyze the impact of globalization on the economic development and standard of living in ...

    a result of the Chinese government's desire to join APEC and the WTO, and partly as a result of the rapid increase in China's reserves in hard currencies which can be spent to increase imports. Besides selling to the Chinese market, foreign companies also take advantage of the cheap and skilled labour in China to produce exports.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work