• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

South Delaware Coors Case Study

Extracts from this document...

Introduction

South Delaware Coors, INC. Case Study The major issues that Larry Brownlow is being a new owner of a business and operating it efficiently. Secondly there's a core element of readily available cash flow in question. Larry can only spend $15k for the feasibility study assessment. Furthermore Larry has a $500k trust fund established for him in inherited from a deceased relative this trust fund also enables his immediate family to receive an annual income of $40k. The main problems that Larry Brownlow is deciding on is the question of taking an added risk by investing in the pursuit of distributing the Coors product or not invest at all. ...read more.

Middle

This opportunity will help Larry properly determine his target market for his product through different sets of environment. (Marketing Management, 2007 pg 9) In the simplest form here are Larry few alternative options. First Larry can play the numbers game and circumspectly watch the current marketing potential for his particular product also by simulating and forecasting data to increase his chance of being more profitable. Secondly Larry can easily find other channels to make his business profitable by outsourcing his distribution to third party entities. This would ensure profitability but less on the return. ...read more.

Conclusion

The main takeaway that Larry can follow is focusing on new available markets not the product itself. (Marketing Management, 2007 pg 9) Source Peter, J. P., & Donnelly, J. H., Jr. (2007). Marketing management: knowledge and skills. (8th ed.). New York: McGraw-Hill/Irwin. Chapter 1 pp 9 Peter, J. P., & Donnelly, J. H., Jr. (2007). Marketing management: knowledge and skills. (8th ed.). New York: McGraw-Hill/Irwin. Case 2 South Delaware Coors, Inc. pp 250 Peter, J. P., & Donnelly, J. H., Jr. (2007). Marketing management: knowledge and skills. (8th ed.). New York: McGraw-Hill/Irwin. Case 2 South Delaware Coors, Inc. Exhibit 1 Dr. Richard Geyer MKT-607 Justin Knox Module 1 ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Marketing and Markets section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Marketing and Markets essays

  1. unit 8 business online p1

    incidents every year, as a result of the following problems: 3% Hardware loss, e.g. through flood or fire 5% Theft, e.g. laptop theft 7% Computer virus 13% Software file corruption 31% Human error, e.g. accidental deletion 41% Hardware failure, e.g.

  2. British Airways case study

    has cut the numbers of the cabin seat; press on with the checking-in systems for security, and so on. So, the competitive advantage position of the BA is focus on differentiation. The table below has explore the position of BA clearly: Broad Cost leadership Differentiation Narrow Focus Differentiation Focus Opportunity

  1. This marketing report is going to look at the internal and external analysis of ...

    This would mean that Mark Warner may lose customers and make a loss in the Eurozone countries such as Austria, France, Italy, Greece and Portugal, but may make profits in other countries outside the Eurozone, such as Corsica, Egypt, Mauritius and Canada, should the pound continue to fall against the Euro.

  2. This GCSE coursework is about setting up a free-range egg unit in the Retford ...

    pay a little more for eggs from free range hens I would be prepared to travel outside Retford to purchase free-range eggs I would be opposed to a free-range hen farm setting up in the Retford area. 7. How much more would you pay for free-range eggs per dozen?

  1. Strengths & weaknesses of a business idea. Research for a new electronics shop.

    the town; it will also be a place where you can advertise your products. The local community will expect you have an attractive store so it brings many people to the town, they will also expect you to treat members of the community fairly just like you would like to be treated.

  2. Would the opening of a fast food restaurant on Riddy lane (Luton) represent a ...

    would not be wise to target groups that will not be interested in the product. However as your business get bigger you would not have a fixed target market because you will have more customers. Methodology Market research methods 1.

  1. Critical Success Factors in a Competitive Dairy Market

    The current McDonald's website lets a user select any combination of menu items, place the items in the online bag, and conduct a nutritional analysis on their selections. The user can break down the analysis even further than a menu item, down individual condiments, including ketchup, pickles, etc.

  2. My name is Kamran Hussain and my role is to be a business consultant ...

    I can increase market share by perhaps diversify product range and using pricing strategies (competition based pricing). They could attract a different marketing segment by attracting people from a different age, gender, socio-economic and many more. They make an awareness of their brand by promoting their product by below-the-line and above- the- line promotions.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work