• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

South Delaware Coors Case Study

Extracts from this document...

Introduction

South Delaware Coors, INC. Case Study The major issues that Larry Brownlow is being a new owner of a business and operating it efficiently. Secondly there's a core element of readily available cash flow in question. Larry can only spend $15k for the feasibility study assessment. Furthermore Larry has a $500k trust fund established for him in inherited from a deceased relative this trust fund also enables his immediate family to receive an annual income of $40k. The main problems that Larry Brownlow is deciding on is the question of taking an added risk by investing in the pursuit of distributing the Coors product or not invest at all. ...read more.

Middle

This opportunity will help Larry properly determine his target market for his product through different sets of environment. (Marketing Management, 2007 pg 9) In the simplest form here are Larry few alternative options. First Larry can play the numbers game and circumspectly watch the current marketing potential for his particular product also by simulating and forecasting data to increase his chance of being more profitable. Secondly Larry can easily find other channels to make his business profitable by outsourcing his distribution to third party entities. This would ensure profitability but less on the return. ...read more.

Conclusion

The main takeaway that Larry can follow is focusing on new available markets not the product itself. (Marketing Management, 2007 pg 9) Source Peter, J. P., & Donnelly, J. H., Jr. (2007). Marketing management: knowledge and skills. (8th ed.). New York: McGraw-Hill/Irwin. Chapter 1 pp 9 Peter, J. P., & Donnelly, J. H., Jr. (2007). Marketing management: knowledge and skills. (8th ed.). New York: McGraw-Hill/Irwin. Case 2 South Delaware Coors, Inc. pp 250 Peter, J. P., & Donnelly, J. H., Jr. (2007). Marketing management: knowledge and skills. (8th ed.). New York: McGraw-Hill/Irwin. Case 2 South Delaware Coors, Inc. Exhibit 1 Dr. Richard Geyer MKT-607 Justin Knox Module 1 ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Marketing and Markets section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Marketing and Markets essays

  1. unit 8 business online p1

    incidents every year, as a result of the following problems: 3% Hardware loss, e.g. through flood or fire 5% Theft, e.g. laptop theft 7% Computer virus 13% Software file corruption 31% Human error, e.g. accidental deletion 41% Hardware failure, e.g.

  2. British Airways case study

    has cut the numbers of the cabin seat; press on with the checking-in systems for security, and so on. So, the competitive advantage position of the BA is focus on differentiation. The table below has explore the position of BA clearly: Broad Cost leadership Differentiation Narrow Focus Differentiation Focus Opportunity

  1. Strengths & weaknesses of a business idea. Research for a new electronics shop.

    many people would go to an electronic store to buy a new game on the day of release. Therefore an alternative to coming to the store for the game could be delivering it to their homes. I was not very surprised by the results because it was what I expected.

  2. This marketing report is going to look at the internal and external analysis of ...

    They also point out the where the shortest queues for ski lifts are, the best restaurants on the pistes, and also tell you about the best apr�s-ski activities available in the area. The ski host is offered free of charge by Mark Warner, and could save you valuable time as

  1. This GCSE coursework is about setting up a free-range egg unit in the Retford ...

    .gov sites. I will use the current up to date edition of the John Nix Farm Management Pocketbook. This book is most relevant because it is intended for use by farmers and advisors, hunting for data relating to farm management.

  2. Would the opening of a fast food restaurant on Riddy lane (Luton) represent a ...

    Demand- I need to know whether customers in the Riddy lane area are showing a demand for fast food. This is important from a business point of view because if there is no demand for fast food in the Riddy lane area it would mean customers do not consume

  1. Critical Success Factors in a Competitive Dairy Market

    These meals include a salad, bottled water, and a "step-o-meter" to help customers keep track of how many steps they take a day. * Other countries have seen similar healthy options. The United Kingdom saw fresh fruit bags, containing apples and grapes, as an alternative to french fries ("McDonald's Worldwide" 12).

  2. My name is Kamran Hussain and my role is to be a business consultant ...

    M&M expects a business consultant to be responsible for his work and be cautious of his or her actions. M&M will be able to increase their profit by increasing sales into a certain point and decline costs to a certain point.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work