• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Case study of business aims. The aim of the business Luke is planning to implement after he graduate is to provide lessons to others in which that he would like to become world best tutor in Information Technology field.

Extracts from this document...


The aim of the business Luke is planning to implement after he graduate is to provide lessons to others in which that he would like to become world best tutor in Information Technology field. Next, the objective of his business are, firstly, he would like to teach older people on how to use internet and e-mail. This is because he was inspired with such an idea after learning through from his mum's friends in which that they are unwilling and hesitate to go back into workforce because they are not up-to-date with the widespread use of e-mails and other internet application. Besides that, 'fear' is common among older people, but he strongly believes that many people need this service in which he is confident that his business will be successful. Secondly, Luke business also provides hands on experience of the internet in which he will show people how to do online search for information, how to buy products and how to use other services available online. ...read more.


After that, the forces in the business environment in which can potentially affect Luke's business are based on 'Porter's Five Forces'. Firstly, the forces which potentially affect Luke's business are rivalry among existing competitors is high because of the number of competitors' increases. The competitors become more equal in size and capability because the business that Luke's going to start with already got others firm which much larger therefore I think that when Luke start the business he need to put a fair price or much more lower than other firms. Besides that consumers always switch to other company easily therefore he need to make those consumers become loyal customer in which that will keep them stay on his new form business. For example, Luke can give some bonus to his customers once in awhile so as to maintain a good relationship with his customers. Secondly, threat of new entrants is high because the capital to start this business is low and the only little time required entering this market and competing effectively. ...read more.


However, if the products that are provided are unique, the power of bargaining for buyers will be lesser in which that the products will be more special from other firm. In addition, Luke's have to give more information about what will be provided in the lesson, prices and cost. And, if Luke did not provide sufficient information, the bargaining power of buyer will be greater. For example, a restaurant which has unique dishes therefore, the consumers cannot bargain about the price because it does not have at other restaurant. Fifthly, bargaining power of suppliers will increases when there are just a small number of suppliers in which that if Luke's need to up-to-date for his technology, he can't bargaining much about the price because he do not have much choice for him when there are just a small amount of suppliers. For example, internet services in Malaysia are Unifi, Celcom, Maxis, Streamyx, and much more, therefore we can choose those with a better services if the switching cost is low. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Case Studies section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Case Studies essays

  1. unit 8 business online p1

    The products and services. 5. Letting people know what their rights are and by using different languages for those who don't understand English the site educates people. 6. There is nothing on the website that can be order or use for mail order, so the site does not support mail order.

  2. British Airways case study

    Low cost airlines Low cost airlines provides a much lower price on air travel, this will increase the competition, however, this won��t affect the international routes, as low cost airlines are not strong enough to compete in this market segment.

  1. sainsburys. The aims and objective of Sainsburys are very straightforward

    Description of the promotional campaign The promotional campaign that Sainsbury's is currently doing is proving to be very effective Sainsbury's communicated to their public and customers by using above the line advertisements on the telly or on billboards, this was a good way for them to reach a wider audience

  2. Unit 5 - Customer Service

    This structure is usually used within small organisations like for instance small local shops or generally small businesses. The "Hierarchical" structure has a balanced shape. Therefore there is a gentler slope in the number of people in the business. ASDA's structure is "Tall".

  1. This marketing report is going to look at the internal and external analysis of ...

    Winter activities in the snow include skiing and snowboarding. Up until last year, tour operators were seeing a rise in demand for short breaks throughout the year, especially for people who cannot take too much time away from work. Many people opt for a 4-8 day break rather than a 14 day holiday, as it is more flexible.

  2. This GCSE coursework is about setting up a free-range egg unit in the Retford ...

    It must include perches, litter and claw shortening devices. Some countries have already banned battery cages, e.g. Austria, Belgium and the Netherlands. Germany has even banned 'enriched' cages by 2012. Most of the current egg producers around Retford do not comply with their existing caged systems.

  1. Investigating a business and what business do - London Heathrow Marriott (LHM) and Tescos.

    They aim to be as successful in everything as they are in food retail. * To grow retail services in all our markets: Tesco provides many services from mobile networks, to banking to insurance. Tesco wants to grow the service in which it provides in markets they already occupy.

  2. Primark and Blockbuster Describe the main aims and objectives of the business and the ...

    shy to ask for help, just to make it easier for their customers. This will also help them grab potential customers and which will mean that Primark will be benefiting from a range of areas such as increased sales, potential customers and etc.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work