• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Case Study of the "Life is Good" clothing company.

Extracts from this document...

Introduction

´╗┐Page | ________________ Case Application More Than a Good Story 1. Jake and Rocket a cartoon guy and his cartoon dog, can be found on most of the apparel and other branded products sold by the Life is Good Company. With his perky beret (or other appropriate head gear), Jake has that contended look of being able to enjoy life as it is and finding reasons to be happy right now, and Rocket? Well he is just happy to be along for the ride. And what a ride it?s been for the two! They?ve been part of the company growth to over $100 million in revenues. Company co-founders and brothers, Bert and John Jacobs have a personal and Business philosophy much like Jake; simplicity, humor and humility. However both understand that even this philosophy they need to be good managers throughout the organization in order to stay successful. 2. Bert and John designed their first tee shirts in 1989 and sold them door-to-door in college dorms along the East Coast and in Boston where they?d set up shop using an old card table in locations on one way streets so they could pick up and move quickly if they needed to. They used this simple approach because like many young entrepreneurs, they couldn?t afford required business licenses. ...read more.

Middle

e. Communication. At some point of time they may face communication gap between them and subordinate management. Effective teamwork depends on a culture of open communication, where superiors and subordinates can freely discuss progress and problems. Employees who feel that their bosses are distant or somehow ?off limits? have a tendency to make mistakes that could have been avoided had parties felt more comfortable talking to each other. f. Creating Team Unity. Being Leaders they are often responsible for helping build unity between staff members. It can take a bit of time for workers to develop trusting relationships with one another, and the role of a supervisor or managers is to set the proper framework to encourage these relationships to grow. 2. Most important management function. There are five basic functions[2] tabulated as under: 1. Planning. This function involves mapping out exactly how to achieve a particular goal. 2. Organizing. After a plan is in place, a manager needs to organize her team and materials according to her plan. Assigning work and granting authority are two important elements of organizing. 3. Staffing. After a manager discerns his area's needs, he may decide to beef up his staffing by recruiting, selecting, training, and developing employees. 4. Leading. A manager needs to do more than just plan, organize, and staff his team to achieve a goal. ...read more.

Conclusion

Innovation is a critical factor in a growth of a company, and it means doing things differently, exploring new territory and taking risks. Innovation can be the application of new ideas to the products, processes, or other aspects of the activities of a company that lead to increased ?value.? For a company like Life is Good managers must be abreast with the latest ideas and global trends.[5] 3. Importance of sustainability. Sustainability is the ability to maintain a certain status or process in existing systems or company?s ability to achieve its business goals and increase long term shareholder value by integrating economic, environmental, and social opportunities into business strategy[6]. For a company like Life is Good it becomes important because all the goals they pursue, and all the actions taken today will affect it in the future. Before sustainability can be fully integrated into a company?s core business, though, top managers have to take following important actions[7]: 1. Shaping consumer tastes to build a stronger market for sustainable products. 2. Training management, employees and the next generation of leaders to deal with sustainability issues. 3. Communicating with investors to create a better understanding of the impact of sustainability. 4. Measuring performance on sustainability ? and explaining the value of business in society. 5. Working with governments to shape clearer regulation and create a level playing field. ________________ [1] http://www.scribd.com/doc/28136524/81-Challenges-Smart-Managers-Face-subra [2] http://www.cliffsnotes.com/study_guide/Functions-of-Managers.topicArticleId-8944,articleId-8848.html [3] http://www.lifeisgood.com/ [4] http://blog.makingitclear.com/2009/11/11/managerchallenges/. [5] http://press.princeton.edu/chapters/s9221.pdf [6] Management by Stephen P. Robbins, Chapter 1 Importance of sustainability to the Manager?s Job, Page 16. [7] http://www.greenbang.com/sustainable-business-even-more-important-in-a-down-economy_14570.html ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Business, Companies and Organisation, Activity section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Business, Companies and Organisation, Activity essays

  1. Business Plan. After putting a lot of thought into what kind of business we ...

    * Brand franchising - this means that an inexperienced franchisee is not allowed to set up from the start. McDonalds use this type of franchise because they already have a reputation. The customer will know they are buying the same product if they are in London or they are in Paris.

  2. Business Study IGCSE Revision notes

    * To gain economies of scale (cheaper), Cost of savings of being large buy more is cheaper. * Reduce risk, make job more secure * increase dividend * increase reputation, ego needs (feel important and well known) * Increase the salaries and status of managers as business expands.

  1. Business Studies

    that have been achieved by a specific marketing plan against the costs of implementing the plan Revising the marketing strategy - Must adopt revised strategies to ensure continued success - Influenced by the changes in the business environment Market Research process * Determining information needs, data collection (primary and secondary),

  2. Ownership, Location and Aims and Objectives of Lex Transfleet and Express Diner

    - They want a good reputation and be well known and becoming bigger by expanding:- They set this objective to help Lex to have a good reputation, this will benefit Lex because they will get more customers, which means more customers then more profit.

  1. Organisational Structures and Job Roles at Richer Sounds.

    The vast majority of our colleagues are employed permanently. They are all issued with a written contract of employment. At Christmas they employ greeters in their stores to greet and assist customers at busy times. Their greeters are temporary colleagues who work for a short time and their work ends after the sale period.

  2. The Effects of Non-monetary Incentives on Employees

    functi?n ?f m?ny thing?, i? p??itiv?ly c?rr?l?t?d with th? pr?dict?d utility ?f th? ?w?rd ??rn?d f?r th?t ?ff?rt. F?r ?x?mpl?, ?xp?ct?ncy th??ri?? h?ld th?t ?ff?rt ?x?rt?d in pur?uit ?f ? r?w?rd i? p??itiv?ly r?l?t?d t? th? v?lu? ?f th? r?w?rd ?ff?r?d f?r p?rf?rm?nc? (B?ndur?, 1986, 1997; P?rt?r & L?wl?r, 1968; Vr??m, 1964). C?n?i?t?nt with thi? ?nd m?ny ?th?r v?l?nc?

  1. How can Nandos increase its Productivity?

    A main problem with ROCE is that you cannot see how productive an individual worker or individual machine is, it shows sales compared to money being spent. It does not show sales compared to individual worker input. Special offers are a controversial way of measuring productivity as some people may

  2. Busnies management

    distinction of its product, physically and/or psychologically from other products that is the same as their product. They do that so that consumers of a specific target market consider their product as different. Question 2 The marketing process FEEDBACK BY MEANS OF MARKETING RESEARCH Question 3 Definitions and ratios of

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work