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Case Study of the "Life is Good" clothing company.

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´╗┐Page | ________________ Case Application More Than a Good Story 1. Jake and Rocket a cartoon guy and his cartoon dog, can be found on most of the apparel and other branded products sold by the Life is Good Company. With his perky beret (or other appropriate head gear), Jake has that contended look of being able to enjoy life as it is and finding reasons to be happy right now, and Rocket? Well he is just happy to be along for the ride. And what a ride it?s been for the two! They?ve been part of the company growth to over $100 million in revenues. Company co-founders and brothers, Bert and John Jacobs have a personal and Business philosophy much like Jake; simplicity, humor and humility. However both understand that even this philosophy they need to be good managers throughout the organization in order to stay successful. 2. Bert and John designed their first tee shirts in 1989 and sold them door-to-door in college dorms along the East Coast and in Boston where they?d set up shop using an old card table in locations on one way streets so they could pick up and move quickly if they needed to. They used this simple approach because like many young entrepreneurs, they couldn?t afford required business licenses. ...read more.


e. Communication. At some point of time they may face communication gap between them and subordinate management. Effective teamwork depends on a culture of open communication, where superiors and subordinates can freely discuss progress and problems. Employees who feel that their bosses are distant or somehow ?off limits? have a tendency to make mistakes that could have been avoided had parties felt more comfortable talking to each other. f. Creating Team Unity. Being Leaders they are often responsible for helping build unity between staff members. It can take a bit of time for workers to develop trusting relationships with one another, and the role of a supervisor or managers is to set the proper framework to encourage these relationships to grow. 2. Most important management function. There are five basic functions[2] tabulated as under: 1. Planning. This function involves mapping out exactly how to achieve a particular goal. 2. Organizing. After a plan is in place, a manager needs to organize her team and materials according to her plan. Assigning work and granting authority are two important elements of organizing. 3. Staffing. After a manager discerns his area's needs, he may decide to beef up his staffing by recruiting, selecting, training, and developing employees. 4. Leading. A manager needs to do more than just plan, organize, and staff his team to achieve a goal. ...read more.


Innovation is a critical factor in a growth of a company, and it means doing things differently, exploring new territory and taking risks. Innovation can be the application of new ideas to the products, processes, or other aspects of the activities of a company that lead to increased ?value.? For a company like Life is Good managers must be abreast with the latest ideas and global trends.[5] 3. Importance of sustainability. Sustainability is the ability to maintain a certain status or process in existing systems or company?s ability to achieve its business goals and increase long term shareholder value by integrating economic, environmental, and social opportunities into business strategy[6]. For a company like Life is Good it becomes important because all the goals they pursue, and all the actions taken today will affect it in the future. Before sustainability can be fully integrated into a company?s core business, though, top managers have to take following important actions[7]: 1. Shaping consumer tastes to build a stronger market for sustainable products. 2. Training management, employees and the next generation of leaders to deal with sustainability issues. 3. Communicating with investors to create a better understanding of the impact of sustainability. 4. Measuring performance on sustainability ? and explaining the value of business in society. 5. Working with governments to shape clearer regulation and create a level playing field. ________________ [1] http://www.scribd.com/doc/28136524/81-Challenges-Smart-Managers-Face-subra [2] http://www.cliffsnotes.com/study_guide/Functions-of-Managers.topicArticleId-8944,articleId-8848.html [3] http://www.lifeisgood.com/ [4] http://blog.makingitclear.com/2009/11/11/managerchallenges/. [5] http://press.princeton.edu/chapters/s9221.pdf [6] Management by Stephen P. Robbins, Chapter 1 Importance of sustainability to the Manager?s Job, Page 16. [7] http://www.greenbang.com/sustainable-business-even-more-important-in-a-down-economy_14570.html ...read more.

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