• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Clearly differentiate between e-commerce, e-business and e-marketing etc.

Extracts from this document...

Introduction

Assignment 1 Question 1 Q. Clearly differentiate between e-commerce, e-business and e-marketing etc. In order to undertake an assessment of the difference between e-commerce, e-business and e-marketing, a brief description of each type of activity, based on the views of the large majority of references found, will be given before a comparison between them is undertaken. The results of a literature search show that most authors typically suggest that e-marketing is part of e-commerce, which in turn is part of e-business. This assessment appears to be in tune with early views of marketing in which marketing was an equal function to finance, production and human resources (Kotler, 2000). Kotler suggests a more appropriate view of marketing is that the customer is the central controlling function and that marketing has a central integrative function (Kotler, 2000). This essay supports this view. As e-marketing becomes more established and increasing numbers of organisations adopt e-resources as part of their integrated marketing approach, it is suggested it will become increasingly accepted that e-marketing is an additional tool to be integrated into an organisation's marketing strategy. ...read more.

Middle

This has led to both productivity gains and an increase in its competitive advantage (O'Brien, 2002). E-business and e-commerce are often used interchangeably (Forrest, 2001). However, typically e-commerce is seen as being a sub-set of e-business (Strauss, 2001). It deals with the conducting of business transactions electronically (Summers, 2002). It 'refers to trading of goods and services using the internet and other digital media. It includes advertising, sales, customer support and payment mechanisms' (Chaffey, 2000). O'Brien's definition is very similar. However, he restricts the definition to the use of the internet, intranets and extranets (O'Brien, 2002). E-commerce transactions conducted on the internet, include a range of activities including selling, bill paying and dealing with suppliers and customers (Hoffman, 1997). Coupey describes e-commerce as being 'the completion of buying and selling transactions online'. He goes on to say that e-marketing is part of this process (Coupey, 2001). Examples of e-commerce web sites include: E-Commerce site Markets Type of products Amazon.com Business- to-consumer Physical goods: including books, music and videos Information content: articles, chats Services: auctions, gift services Barnesandnoble.com Business-to-consumer Physical goods: including books, music and videos Information content: articles, chats Services: ...read more.

Conclusion

In conclusion, the use of electronic resources is a relatively new, rapidly changing and evolving activity. It is therefore not surprising that there are some discrepancies concerning the definition of terms in this subject area, including the definition of e-business, e-commerce and e-marketing. Despite some discrepancies and interchange ability relating to the definition and use of these terms, a review of literature relating to this showed broad general agreement about the following: E-business refers to the broadest use of e-resources by an organisation in all of its operations. E-commerce is seen as a sub-set of e-business and refers directly to the conducting of business transactions using electronic means. E-marketing is typically seen as a sub-set of e-commerce and refers to the broad range of applications of e-resources to the marketing mix and the positioning of a product or organisation. It is suggested that it would be more appropriate for e-marketing to be seen as being part of an integrated marketing approach that has a central role to play in all of an organisation's activities, as described by Kotler (Kotler, 2000). It is predicted that this view will be held by increasing numbers of people as e-resources become better understood and used by organisations. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Marketing and Markets section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Marketing and Markets essays

  1. Business Studies Assignment Marketing

    I would also recommend more TV advertisements as XS Superbowl is in a difficult location for transport so for people to know that it exists TV advertisements would be the best this would contribute to the marketing mix of XS Superbowl greatly.

  2. edexcel Marketing Assignment

    There are also similar areas in central Glasgow. Here is an overview of the likely preferences and features of your neighbourhood: Family income Low Interest in current affairs Very high Housing - with mortgage Very low Educated - to degree High Couples with children Low Have satellite TV Low These

  1. Strategic Marketing Report - Virgin Trains

    would ruin the Industry because if Virgin cannot incorporate the new Laws then its doubtful any of the other companies can. Laws are mainly going to be safety laws regarding speeds and seating. But its doubtful they will be put forward to the houses of Parliament because they seem to

  2. Event management

    Hospitality At the end of all the speeches and the exhibition 2 paintings of total value 85.00 (CYP) will be elected by lot for the guests. 2.6 FINANCIAL PLANNING OF THE EVENT 'Financial planning and a good financial control are important aspects of the event management process'.

  1. This report will define and explain the following marketing terms: Marketing ...

    The mix consists of product/service, place, price and promotion. It is all about seeing what the consumers want most and once they have found out its all about how the product should look and how much it should cost and also the brand name on it like if Apple ipod release a new mp3 they have to see how

  2. This report will focus on the adult palliative care provided by SAH proposing a ...

    It will be an additional tool. Description Alliance with local businesses / McMillan Nurses To run in line with the three tier objective strategy, alliances will be sort with local businesses. These will initially focus primarily on raising the awareness of the service and benefits of the hospice.

  1. Produce a marketing strategy for a new or existing product

    To see whether I am on the task and not off my target I will record on my gap analysis if I am reaching my the predicted number of sales, on my graph I will mark the gap between the average shares and where I am at.

  2. Marketing Strategy - Nintendo Gamecube

    5.0 MARKET RESEARCH A business will only be successful if consumers want and can buy what it produces both now and in the future. It is therefore true to say that market research has to be the starting point for business decision-making.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work