• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Clearly differentiate between e-commerce, e-business and e-marketing etc.

Extracts from this document...

Introduction

Assignment 1 Question 1 Q. Clearly differentiate between e-commerce, e-business and e-marketing etc. In order to undertake an assessment of the difference between e-commerce, e-business and e-marketing, a brief description of each type of activity, based on the views of the large majority of references found, will be given before a comparison between them is undertaken. The results of a literature search show that most authors typically suggest that e-marketing is part of e-commerce, which in turn is part of e-business. This assessment appears to be in tune with early views of marketing in which marketing was an equal function to finance, production and human resources (Kotler, 2000). Kotler suggests a more appropriate view of marketing is that the customer is the central controlling function and that marketing has a central integrative function (Kotler, 2000). This essay supports this view. As e-marketing becomes more established and increasing numbers of organisations adopt e-resources as part of their integrated marketing approach, it is suggested it will become increasingly accepted that e-marketing is an additional tool to be integrated into an organisation's marketing strategy. ...read more.

Middle

This has led to both productivity gains and an increase in its competitive advantage (O'Brien, 2002). E-business and e-commerce are often used interchangeably (Forrest, 2001). However, typically e-commerce is seen as being a sub-set of e-business (Strauss, 2001). It deals with the conducting of business transactions electronically (Summers, 2002). It 'refers to trading of goods and services using the internet and other digital media. It includes advertising, sales, customer support and payment mechanisms' (Chaffey, 2000). O'Brien's definition is very similar. However, he restricts the definition to the use of the internet, intranets and extranets (O'Brien, 2002). E-commerce transactions conducted on the internet, include a range of activities including selling, bill paying and dealing with suppliers and customers (Hoffman, 1997). Coupey describes e-commerce as being 'the completion of buying and selling transactions online'. He goes on to say that e-marketing is part of this process (Coupey, 2001). Examples of e-commerce web sites include: E-Commerce site Markets Type of products Amazon.com Business- to-consumer Physical goods: including books, music and videos Information content: articles, chats Services: auctions, gift services Barnesandnoble.com Business-to-consumer Physical goods: including books, music and videos Information content: articles, chats Services: ...read more.

Conclusion

In conclusion, the use of electronic resources is a relatively new, rapidly changing and evolving activity. It is therefore not surprising that there are some discrepancies concerning the definition of terms in this subject area, including the definition of e-business, e-commerce and e-marketing. Despite some discrepancies and interchange ability relating to the definition and use of these terms, a review of literature relating to this showed broad general agreement about the following: E-business refers to the broadest use of e-resources by an organisation in all of its operations. E-commerce is seen as a sub-set of e-business and refers directly to the conducting of business transactions using electronic means. E-marketing is typically seen as a sub-set of e-commerce and refers to the broad range of applications of e-resources to the marketing mix and the positioning of a product or organisation. It is suggested that it would be more appropriate for e-marketing to be seen as being part of an integrated marketing approach that has a central role to play in all of an organisation's activities, as described by Kotler (Kotler, 2000). It is predicted that this view will be held by increasing numbers of people as e-resources become better understood and used by organisations. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Marketing and Markets section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Marketing and Markets essays

  1. Strategic Marketing Report - Virgin Trains

    9.2 Porters Competitive forces and generic strategies Michael Porter argues that business must respond to five competitive forces: 1.The Threat of New Entrants into the market 2.The Bargaining power of suppliers 3.Threats from substitute product services 4.The Bargaining power of Buyers 5.Rivalry amongst Existing Firms He then states that there are three generic strategies to overcome the forces; A.

  2. Business Studies Assignment Marketing

    Psychological pricing- This is where a business charges a price such as �19.99, they do this to make the customer think that it is cheaper than what it actually is by not rounding it to a whole number. XS superbowls pricing strategy is based around the economic growth and targets set by their head office.

  1. Event management

    Buying tickets (See Appendix 10) should be easy purchase for the consumer and the transportation for getting them not far. For the purchase of tickets the following ticket selling points will be available: * Kyklos Art Gallery * Municipality of Paphos * Kato Paphos CO OP * Corner Kiosk * Ordered by telephone * Internet (www.kyklosartgallery.com)

  2. Design a small scale marketing plan and formal report for a small business.

    The geographical location for Jack's business will obviously be situated in Hounslow High Street however whereabouts is important because you will need a good location in the high street to attract lots of customers. It would be advisable to be situated in the centre of the high street or in

  1. This report will define and explain the following marketing terms: Marketing ...

    they can improve their product from the last time they released one and see if consumers will buy it and how much they are willing to pay for it. When ipod have got the new product the next step for them is to advertise/ promote the product.

  2. Business-to-business (B2B) and the business-to-consumer (B2C) marketing

    Morris (2001) says that 'the demand for industrial goods is ultimately derived from the demand for consumer goods.' In B2B, the demand is fluctuating. An increase or decrease in the consumer demand will have impact on the demand for manufacturing operations.

  1. This report will focus on the adult palliative care provided by SAH proposing a ...

    The organisation must also however be aware of the growing number of independent hospices within the Northern regions. Resource attraction as a result may suffer. 7.0 Identify Key Problems To Be Addressed The SWOT analysis has outlined key areas for potential development both organisational and marketing specific.

  2. For this project I have been instructed to come up with a marketing strategy ...

    The organization may also boost sales by lowering prices if demand is price elastic. One problem with this strategy in the mobile communications market (or any other highly competitive markets) is that price wars will often develop with rival companies and this can limit to the amount of profit that

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work