• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month
Page
  1. 1
    1
  2. 2
    2
  3. 3
    3
  4. 4
    4
  5. 5
    5
  6. 6
    6
  7. 7
    7
  8. 8
    8
  9. 9
    9
  10. 10
    10
  11. 11
    11
  12. 12
    12
  13. 13
    13

Communication Technology's Development and its effect on Management Practice

Extracts from this document...

Introduction

INTRODUCTION Nowadays, more and more companies chose to go globally as the growth in communication technology and transport. It is easier for companies to expand the business activities across countries. When a company expands a large potion of its business outside its own country, it becomes a global business. Globalisation is not a single process, but can be described as a number of processes by which products, people, companies, money and information are able to move effectively and quickly around the world. It has two main components: the globalisation of markets and the globalisation of production. Globalisation of markets is referred to the merging of historically distinct and separate national markets in one huge global marketplace. The globalisation of production is referred to the tendency among firms to source goods and services from different locations around the globe in order to take advantage of national differences in the cost and quality of factors of production, such as labor rates, land and raw materials in different countries. CHAPTER1. OVERVIEW OF MOBILE YOUTH MARKET Especially in the last few decades, a market has been increasing among a new, very significant and high-ranking consumer group, and young people. ...read more.

Middle

Persil, Nescafe, Fosters and Dulux are excellent examples of product brand names. I. First, then, it should be stressed, that when we refer to the term 'brand', we use it to include not only consumer products, but a whole host of offerings, which include people (such as politicians and pop stars), places (such as Bangkok), ships (such as the QE2), companies, manufacturing products, service products, and so on. II. Second, dissimilarity should be drawn between a "brand" and a commodity. Commodity markets typically are characterized by the lack of perceived differentiation by customers between competing offerings. Through packaging and, more particularly, promotion, an international brand has been created with high brand loyalty and consequently it sells for a price well in excess of the costs of the ingredients. * Conversely, one can also find examples of once-strong brands, which have been allowed to decay and in effect become commodities. This process is often brought about because the marketing asset base has been allowed to erode-perhaps through price-cutting or through a lack of attention to product improvement in the face o competition. * Successful brand building helps profitability by adding values that attract customers to buy. ...read more.

Conclusion

4.2 Global Consumers Attitudes * However, Kolter and Armstrong (2001) argued that consumers around the world differ in their cultures, attitudes and buying behaviors. * Also, market vary in their economic conditions, competitions, Accordingly, the differences across countries make marketers face particular challenges. I. First, they must figure out what products to be produced and what services to be provided in which countries. II. Then, they must decide how much to standardize or adapting their marketing program to each country. This dynamic environment constructed TWO fundamental counteracting forces: 1) Standardizations and localization. They are the key issues in the international marketing management. The mobile phone industry is one of the global businesses tends toward globalisation and technological innovation. 2) Mobile phone companies are making effort to build up their global marketing strategy, especially heavily investing in Research & Development and design in order to compete over the globe. 4.3 Global Marketing Strategy * By the concept of globalization, worldwide businesses use global marketing when they take the same or similar approach or content for one or more elements of the marketing mix, that is, the same or similar brand names, advertising, and so on in different. I. Straight extension means marketing the product in the foreign market without any change. Top management tells its marketing people:" Find customers for the product as it is." II. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Marketing and Markets section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Marketing and Markets essays

  1. Business GCSE Unit 1, A1

    For example Alton Towers have a pirate ship ride called 'The Blade' and Drayton Manor have one called 'The Bounty', they are very similar. I think Alton Towers is slightly ahead of Drayton Manor, this is because of the three hotels it owns and runs.

  2. This coursework entitled "Marketing" is about creating a marketing strategy for a new or ...

    They use location as they have most of their dealerships in the firm's home country, Germany, as this is where they get most sales. Their dealerships in the UK are in desirable locations with high class residents such as Surry and areas of London.

  1. Produce a marketing strategy for a new or existing product

    In order to limit the drawbacks they can train interviewers to analyse Questionnaires even though if they are half filled. Internet Internet is a secondary research, the secondary research which I used is NRS. The Internet has rapidly become an invaluable tool, providing a rich resource for information from multiple of sources.

  2. Marketing Management

    fashion, leisure activities, occupation and earning capacity are the all the factors that would influence on a social level. From a United Kingdom perspective there have been no major changes which are noticeable from a sociological perspective in the past one year.

  1. Free essay

    Fighting for foreign market

    Moreover, they see it as a "foreign" brand in Russia. Lastly, while Coca-Cola's bottle and label give it a high-class image, it is unable to capture market share. Coke and Pepsi in Romania: Romania is the second largest central European market after Poland, and this makes it a hot battleground for Coca-Cola and Pepsi.

  2. Investigating Market

    The company objective is to increase profits by 30%, the production director is to increase production by 15% and so on. This is so each break down has their own objectives to achieve which are specific, measurable, agreed, realistic and time specific.

  1. Factors that have influenced the development of the UK leisure and recreation.

    * New groups of consumers with disposable income, e.g. single people and couples in full-time work. Average hours usually worked per week by full-time employees: by gender, EU comparison. HOURS Male Female UK 45.7 40.7 Portugal 42.1 39.6 Greece 41.7 39.3 Spain 41.2 39.6 Germany 40.4 39.3 France 40.3 38.7

  2. business functional areas

    Furthermore they also discuss how they are doing financially. Costing new projects, eWave will have a range of activities the financial manager will need to estimate how much they will gain and how much they will spend. Sirajur will also have to be sure that all the customers are paying on time.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work