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Compare and contrast of two company's

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Introduction

Compare and contrast Introduction to Tesco Tesco plc specialises in areas such as clothes, consumer electronics, and consumer financial services, selling and renting DVDs, compact discs and music downloads internet services. Consumer telecoms and most recently budget software. Like most company's Tesco has competitors, are Sainsbury, ASDA and Somerfield. I will now look more specifically into the company Ownership The latest expansion by Tesco comes six months after a change in ownership at the business, Tesco has always been a plc Aims & objectives In order for Tesco to survive in the business market they must always have aims and objectives which are being met, I will mention in bullet points the main aims and objectives for Tesco, The aims and objectives are as follows: - > To understand their customers better than any of their competitors do. > To earn the respect of their staff and to appreciate their contribution of achieving them. > To be energetic and innovative and to take risks in making life better for their customers. > To recognize that the brilliant people working for them and to use this strength to make our customers shopping enjoyable in a way that no competitors can. > To use intelligence, scale and technology to deliver unbeatable value to customers in every thing they do. Main aims The main aim of Tesco is to provide good customer service and a wide range of experiences. ...read more.

Middle

exchange who control the company and ltd is family owned Tesco's mission statement To understand their customers better than any of their competitors do. To earn the respect of their staff and to appreciate their contribution of achieving them. To be energetic and innovative and to take risks in making life better for their customers. To recognize that the brilliant people working for them and to use this strength to make our customers shopping enjoyable in a way that no competitors can. To use intelligence, scale and technology to deliver unbeatable value to customers in every thing they do. Introduction to McDonald McDonalds was the first and largest international fast food franchise business. McDonald's Corporation is the world's largest chain of fast-food restaurants, primarily selling hamburgers, cheeseburgers, chicken, chips, breakfasts and soft drinks. More recently, it also offers salads, fruit, snack wraps, and carrot sticks. The business began in 1940, with a restaurant opened by siblings Dick and Mac McDonald in San Bernardino, California. Their introduction of the "Speedee Service System" in 1948 established the principles of the modern fast-food restaurant. The present corporation dates its founding to the opening of a franchised restaurant by Ray Kroc, in Des Plaines, Illinois on April 15, 1955, the ninth McDonald's restaurant overall. Kroc later purchased the McDonald brothers' equity in the company and led its worldwide expansion. ...read more.

Conclusion

Costumers will want a good quality of service provided. Competition McDonald has various rivals such as "Subway", this can cause a huge problem, If McDonald became better the competitors will either come to their standards or be better. McDonald Mission statement, McDonald's aim to be the UK's best fast service restaurant experience. Comparison of both businesses Like every business Tesco and McDonald are out there with a mission. They both ARE completely different business, in the sense where one is out there to make a profit and the other wants to expand and provide service and make a good profit too. Despite all the differentiations of the two, one thing which I have analysed and gathered from the information which I have analysed and gathered from the information which I collected is that both business have one thing in common, And that is achieving what they set out to do Firstly Tesco, they are behind and ahead every time because they always find a way to improve the business successful, they are always looking out for competitors performing to the best of its abilities, giving employees the experience, last but no least operating the business successfully. McDonald do the best, providing good food for the value of money. And is still the largest fast food provider. And the company is still expanding as we speak, the performance of McDonald shows it will be a very successful company in the future Lekhraj Newoor Unit 1 ...read more.

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