• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Compare and contrast of two company's

Extracts from this document...

Introduction

Compare and contrast Introduction to Tesco Tesco plc specialises in areas such as clothes, consumer electronics, and consumer financial services, selling and renting DVDs, compact discs and music downloads internet services. Consumer telecoms and most recently budget software. Like most company's Tesco has competitors, are Sainsbury, ASDA and Somerfield. I will now look more specifically into the company Ownership The latest expansion by Tesco comes six months after a change in ownership at the business, Tesco has always been a plc Aims & objectives In order for Tesco to survive in the business market they must always have aims and objectives which are being met, I will mention in bullet points the main aims and objectives for Tesco, The aims and objectives are as follows: - > To understand their customers better than any of their competitors do. > To earn the respect of their staff and to appreciate their contribution of achieving them. > To be energetic and innovative and to take risks in making life better for their customers. > To recognize that the brilliant people working for them and to use this strength to make our customers shopping enjoyable in a way that no competitors can. > To use intelligence, scale and technology to deliver unbeatable value to customers in every thing they do. Main aims The main aim of Tesco is to provide good customer service and a wide range of experiences. ...read more.

Middle

exchange who control the company and ltd is family owned Tesco's mission statement To understand their customers better than any of their competitors do. To earn the respect of their staff and to appreciate their contribution of achieving them. To be energetic and innovative and to take risks in making life better for their customers. To recognize that the brilliant people working for them and to use this strength to make our customers shopping enjoyable in a way that no competitors can. To use intelligence, scale and technology to deliver unbeatable value to customers in every thing they do. Introduction to McDonald McDonalds was the first and largest international fast food franchise business. McDonald's Corporation is the world's largest chain of fast-food restaurants, primarily selling hamburgers, cheeseburgers, chicken, chips, breakfasts and soft drinks. More recently, it also offers salads, fruit, snack wraps, and carrot sticks. The business began in 1940, with a restaurant opened by siblings Dick and Mac McDonald in San Bernardino, California. Their introduction of the "Speedee Service System" in 1948 established the principles of the modern fast-food restaurant. The present corporation dates its founding to the opening of a franchised restaurant by Ray Kroc, in Des Plaines, Illinois on April 15, 1955, the ninth McDonald's restaurant overall. Kroc later purchased the McDonald brothers' equity in the company and led its worldwide expansion. ...read more.

Conclusion

Costumers will want a good quality of service provided. Competition McDonald has various rivals such as "Subway", this can cause a huge problem, If McDonald became better the competitors will either come to their standards or be better. McDonald Mission statement, McDonald's aim to be the UK's best fast service restaurant experience. Comparison of both businesses Like every business Tesco and McDonald are out there with a mission. They both ARE completely different business, in the sense where one is out there to make a profit and the other wants to expand and provide service and make a good profit too. Despite all the differentiations of the two, one thing which I have analysed and gathered from the information which I have analysed and gathered from the information which I collected is that both business have one thing in common, And that is achieving what they set out to do Firstly Tesco, they are behind and ahead every time because they always find a way to improve the business successful, they are always looking out for competitors performing to the best of its abilities, giving employees the experience, last but no least operating the business successfully. McDonald do the best, providing good food for the value of money. And is still the largest fast food provider. And the company is still expanding as we speak, the performance of McDonald shows it will be a very successful company in the future Lekhraj Newoor Unit 1 ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Case Studies section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Case Studies essays

  1. unit 8 business online p1

    There may still be charges such as VAT to take into account, but other costs will relate purely to the costs of managing and administering the service. There are some examples: ?

  2. sainsburys. The aims and objective of Sainsburys are very straightforward

    issue of exceeding the customers expectations Sainsbury's were actually able to do that which involves another one of the campaign adverts showing the UKs most loved chef Jamie Oliver being served at the checkout while his is waiting one member of staff is packing his bags.

  1. Aims and Objectives of two contrasting organisations (boots and oxfam)

    By the end of the year, 35,000 new Change Makers will be active in Nepal. And because each Change Maker pledges to influence at least ten people, more than 350,000 people in Nepal will have heard the WE CAN message.

  2. aims and objectivs of tesco

    go for a wider range of customers for them to get this wider range of customers Tesco had to go abroad. I believe that Tesco expanding abroad was a good move because Tesco has so far made 280 million pound profit abroad and I believe that this is still going to increase just all of Tesco's other profits.

  1. Unit 5 - Customer Service

    for the business and to set up agreements and organise supply strategies. Purchasing Manager - A Purchasing Managers role will include responsibilities for, purchasing stock, monitoring and checking prices, analysing data and information received from various sources, dealing with suppliers, negotiating better rates for the company, continually updating database of contract changes and create purchase orders utilising vehicle/container capacities.

  2. Busines comparison between Tesco & Sainsburys

    As of Wednesday December 19 Business Summary Operation of retail superstores and associated activities Sector:Food & drug retailers Index:FTSE 100 Key Dates: Int - mid Sep; Final - early Apr. Statistics at a Glance -- TSCO.L (in British Pounds) Income Statement 1999 2000 2001 Turnover Mill.

  1. Strengths & weaknesses of a business idea. Research for a new electronics shop.

    Strengths of this is * More people are likely to fill one out since it is anonymous * More people are also likely to give their own opinion rather than follow the crowd * Quick way of gaining information Weaknesses of questionnaires is * If your questionnaire is too long,

  2. Primark and Blockbuster Describe the main aims and objectives of the business and the ...

    public The top questionnaire is a public based questionnaire which I handed out to those who shop at blockbuster and are working in place. The bottom questionnaire is a student based questionnaire. Why I chose to do two different questionnaire is because they will help me get the view of two different classes.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work