Compare the two companies Tesco's and McDonalds

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Introduction

In this coursework I am going to compare the two companies Tesco’s and McDonalds and their aims and objectives. Both companies are two well known companies. The main difference between the two is that Tesco’s is a huge supermarket which sells a variety of products, such as food, clothes, electrical goods, cosmetics, and etc and McDonalds is a fast food venue.

The reason for why I chose two contrasting companies is because it would be interesting to see how each company’s aims and objectives helps them to be so successful. Obviously the aims and objectives will vary from one another but their also may be some similarities, even though the companies ate two separate stores.

Definitions of aims, objectives and business activities

Aim – An aim is a purpose which is a anticipated outcome that is intended or that guides your planned actions. An aim is a set target which leads on to success in your goal.

Objectives – The smaller targets or steps which have to be taken in order to achieve your aim or goal.

Business activities – is an activity undertaken as part of a commercial enterprise

The company I am first going to research will be Tesco

Business activities for Tesco:

Tesco’s aims and objectives

Aims:

. Tesco aims to be as supportive as possible by providing as much as possible for their disabled customers. They will achieve this by holding themed customer question time ¼ over the coming year, in partnership with disability organisations, to listen and respond to what customers with physical, hearing and visual disabilities tell them.

. Tesco’s design side aim is to develop a web service that works with many different makes and models of web browser.

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. Tesco aims to be associated by customers with high quality of animal welfare and the best industry practice in its supply.

Tesco were set out to improve the workplace by strengthening delivery of their people premises in the early days of 2004. They achieved about 3 aims:

. To develop store structures to better meet the needs of both customers and staff.

. To get more people to work most of the time.

. Also to reduce their management vacancies down to a minimum.

Objectives:

Tesco claim that they try their best to help ...

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