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Compare two companies, showing their different approaches to maximising profits and meeting objectives.

Extracts from this document...

Introduction

J D Wetherspoon J D Wetherspoon owns pubs right across the UK. It is now the UK's fastest growing company. They serve good quality food at knockdown prices. They also clear your plates away quickly afterwards and ask if the food was to your satisfaction. Wetherspoon's employs approximately 11,200 staff who work either part or full-time. The company believe that there is a direct link between the high performance of their staff and their approach to staff recruitment, training, development, and motivation. Each pub operates with skilled management, who are fully supported by bar and kitchen staff. Their mission statement is 'to have by far the best CBSM (cleanliness, beer, service, maintenance) standards in the pub world; to be the best company to work for; and, by doing these things to be the most profitable.' McDonald's McDonald's have over 1000 restaurants across the United Kingdom. Three quarters of these are run by managers on behalf of the company and the other quarter being run as franchises. McDonald's is the world's largest franchising company, with seven out ten outlets being a franchise, and being owned and run by independent entrepreneurs. McDonald's sell burgers and chicken with a variety of different desserts and hot and cold drinks, served by friendly and helpful team members. One of McDonald's stated aims is 'to provide a friendly service in a relaxed, safe, and consistent restaurant environment.' J D Wetherspoon J D Wetherspoon uses Maslow's hierarchy of needs as the bases of their motivation techniques. Maslow's hierarchy of needs gives the managers clear and useful insights into how best they should motivate their staff. J D Wetherspoon aims to provide each individual employee with the skills and knowledge, which will help them to gradually climb the ladder of hierarchy permanently. Maslow's pyramid can help Wetherspoon's with this. They believe in creating a work force, which is committed and motivated. ...read more.

Middle

They aim to encourage, motivate, and support all the employees to achieve the company's mission statement and to fulfil the personal ambitions. There are different programmes, which the company use to train and develop. Generally, when people start working for the business they start as bar/kitchen associates. They start with the training for this job, as they progress in the business, they receive development training. This is for team leaders, shift managers, kitchen managers and pub managers. Each of the positions have their own set of training programmes. For example, for someone to train as a shift manager, they have to go through twelve types of training; induction, food hygiene, health and safety, kitchen training, customer management, personnel policies and procedures, people skills, interview skills, and stock management. They also have to do a National Licensee's Certificate. Whereas to train as a bar/kitchen associate, they have to do food hygiene, health and safety, and kitchen training. J D Wetherspoon's develop their staff. They do this because the staff that already work for the company know the way the business works. Also, training staff that already work for Wetherspoon's, to higher positions in the company can mean that the costs of recruiting and training new staff will be reduced. It also helps to ensure staff loyalty and can reduce many future uncertainties in the company. This can then, in addition ensure that the company will not run out of skilled people; i.e. a bar/kitchen associate who has been promoted to a shift manager can always help out in the kitchen because they would have had the correct training to be able to work in the kitchens. Therefore, they have the skills and the company has not lost them. Training existing staff can help gain a competitive advantage. This means the company can gain more customers and more customer loyalty. In theory, and in many cases, in reality, this can help to motivate the managers, which in turn will help them to train their staff better, and can motivate them too. ...read more.

Conclusion

They also train their staff to a high standard of work to ensure the quality of customer service. They do this by training their staff in customer management and in people skills. McDonald's Serving more than 2.5 million customers each day makes quality a consistent goal. They work with leading suppliers across the UK - from potato farmers in Lincolnshire and Norfolk to dairies in the South and Midlands - to bring customers the tasty products that customers expect from McDonald's. McDonald's attempt to certify quality from crop to counter. Therefore they require the highest standards and specifications, not just for product ingredients; every detail of production, transport, delivery, preparation and service is carefully monitored. A focus on quality pervades every aspect of the business. Their standards top the food industry, and they continue to work with government and health officials to investigate improvements to their foods. Both companies have their different approaches to maximising profits and to meet its objectives. The way in which each company goes about it is effective to them. Both companies are, although in the same area of trade, are completely different. They operate in different ways, have different kinds of people working for them and generally have different clientele. The people who work for McDonald's are generally those who can work in the conditions that are found in a McDonald's restaurant. They tend to be able to deal with pressure a little easier then those working at Wetherspoon's and vice versa. These people have a different kind of objective to aim towards, that is appropriate to the different companies. Again the approach each company uses helps to achieve these very well and can sometimes help them to exceed them. The companies approaches, however, both lead to them maximising their profits. This is because of the efficiency and effectiveness of the staff in both companies. ?? ?? ?? ?? Teri Curtis AS People and Operations Management Assignment Page 1 of 16 ...read more.

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