The car parking for the carphone warehouse is quite far away as the nearest car park is at least 400 meters away from the actual shop. So you would have to walk a great deal to get there unless you want to park on the double yellow lines.
The car parking for the link was also poor as the nearest car park of parking spaces need a great deal of walking.
The Link
The Link sells a fairly good range of products such as fax machines, landline telephones and mobile phones. The fax machines they sell are relatively good but they only sell 6 different fax machines. If they had more fax machines of offer they could sell more. But with a kind of small store they have in Swansea they can’t put all up on show. For the telephone section they have a nice big range to look at. They have ranges such as: Access range, analogue cordless, digital cordless, telephone accessories telephone and e-mail, telephone services, telephone answer phones and wired telephones. In The Link their mobiles phones are at a big range coming from all makes e.g. Song, Nokia, and Ericsson, Samsung so on. They have phones of contract where you have to pay line rental and call charges and they also have Pay as you go phones where you buy top up cards. They also sell hand held computers, ringtones, and mobile phone accessories.
The Carphone Warehouse
The Carphone Warehouse only sells mobile phones and mobile phone accessories.
The business that has the wider range of products is The Link. The Link sells Mobile phones, fax machines, hand held computers, telephones and mobile phone accessories. While The Carphone Warehouse only sell mobile phones and mobile phone accessories.
The Carphone Warehouse cannot compete with The Link with fax machines, telephones and hand held computers. But this is also an advantage to the Carphone Warehouse as they can improve more on Mobile phones than anything else.
The Carphone Warehouse
The special offers in the carphone warehouse are totally amazing. Some of their special offers include: Buying a brand new Samsung mobile phone and getting a free DVD player, free phones and some phone prices lowered. This is how The Carphone Warehouse gets a lot of their sales through special offers.
The Link
The Link has got just plain simple offers such as lowering prices.
The Carphone Warehouse hits top, as their Special offers will totally catch the eyes of passers by and those who look for good offers. But The Link is for those who want offers on telephones and lowered priced Mobile phones.
The Carphone Warehouse
The speed of services in The Carphone Warehouse are fairly fast as they have always got at least 3 members of staff present. I found that they got through a lot of customers in no time. As it is a fairly small store itself, it is good to see that they have a nice number of employees.
The Link
When I went to The Link I found only 2-3 employees there. Well I could count it as 1-2 employees as there was always one employee on the phone to someone or talking to someone else. When I went there I had to wait for 5minutes to get my turn but I left before my turn arrived. As the store is large it could do with more employees, especially when it is in the quadrant (town centre).
The Carphone Warehouse has achieved a better standard of the speed of service. It is because they have more employees available and less talking on the phone most of the time like The Link.
The Link The Carphone Warehouse
Both businesses have nearly the similar opening times and closing times. They are only 30minutes apart from each other so it won’t make much difference there.
In business terms I recon The Carphone Warehouse comes out the winner as they have excellent Special offers, good speed of services and are also relatively cheaper than The Link. On the other hand The Link has a wider range of products and is a little bit friendlier than The Carphone Warehouse. They both could do with improvements but as I said the Carphone Warehouse stays top.
The Carphone Warehouse and The Link have both advertisements on television that are fairly good.
The Link
The Link has fairly good advertisements on television but they can get rather boring. Most of it shows the staff members of other stores around the UK, which make it a kind of boring advertisement. The Link does not advertise on advertisement boards. (If they do I haven’t seen any)
The Carphone Warehouse
The Carphone Warehouse have wicked advertisements on television. The advert shows an old mobile phone that is bored, and then dreams of going to The Carphone Warehouse and getting all these new covers and ringtones. The advert is good quality and is of high standards. The Carphone do advertise with advertisement boards, the same theme as the television advertisements about an old mobile phone. They also do radio advertisements.
The company that has the best advertisements is The Carphone Warehouse.
