Comparision of Sainsburys and Thorpe Park.

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GCSE E-spec Business                 unit1: investigating how businesses work

Introduction

I chose business studies because I want to know how to manage and multiply money.

I have to compare 2 businesses that I have chosen.  

I chose Sainsbury and Thorpe park because the correlation is scarce and the contrast is big e.g. Thorpe park is an ltd and Sainsbury’s is a plc. Sainsbury’s is a national company and Thorpe Park is a big local business. I chose Sainsbury because it can be easily visited and I am focusing on the wolfish Sainsbury branch, there’s also a lot of information that I know on this organization. To get information on Thorpe park is very difficult (because it is and ltd.) but I wanted a different business from Sainsbury and Thorpe park is very interesting. If I was to compare Tesco and Sainsbury it will have many similarities which will sound very repetitive but the companies I am comparing two businesses that sell completely different things from each other.

GCSE E-spec – identifying activities that achieve the business objective

What is an aim?

A goal something that you want to have or reach which is probably far from the present, e.g. dreaming to be a computer scientist.

What is an objective?

The steps that you have to make or things you have to do to get to that goal e.g. to be a computer scientist you have to have good grades.

What does the acronym SMART mean?

Specific Measurable Achievable Realistic Time

 

Sainsbury

Best food and health:

Their aim is to make their food as healthy as possible; so that they can be one the supermarket that sells the healthiest groceries by doing this they will have a good name which will attract more costumers causing more profit. Their objective is to reduce fat sugar and addictives because is the things that make the food unhealthy if added too much, when they do this they will be completing their objective and they will be one step closer to achieving their aim. I think they met their aim because in 2008 they were the first retailer shop to launch 1% fat milk, which retains the same amount of calcium and vitamin B as semi skimmed milk but has nearly half the fat, what I think they should do though when they achieved a target they should put it at the front of the store to let the costumers know what they achieved.

Sourcing with integrity:

They want to have a good relationship with their suppliers, that would help them because the suppliers wouldn’t feel the need of leaving the business and they wouldn’t waste time looking for another supplier. They plan on doing that by making fair prices and helping them this is not what they do in every business. they met their target because they helped their suppliers abroad by creating a fair trade fund in Dominican republic and  Malawi this will help the country and Sainsbury’s will attract workers . Also what they did is show the people that are buying that the products are fair trade which again brings a good name for them.

Respect for the environment:

Their aim is to reduce their carbon footprints, waste and packaging which will help the world reduce the risk of damaging, and this is ethical aim because this activity doesn’t really bring in money but even spends the money. To do this they must make energy efficient cars, make more of recycled bags etc.  They met the target because in 2008/9 their energy efficiency reduced by 10,786 tonnes CO2. And they are recycling a proof is the some of the carrier bags are 100% recycled. They also followed the advice of telling costumers that the carrier bags are 100% recycled.

Making a difference to our community

They want to make a positive economic impact in their community, Sainsbury’s is the only supermarket that wants to do this and does this, this thing will help them earn money inside the supermarket and outside it. To do this they must help the schools, provide jobs help local charities.  They achieved their criteria because they help schools (active kids); they made donations to red nose day to help poor countries.

A great place to work

They want to make the supermarket a great place to work for any gender or race. An example is that the percentage of female managers is 17%.

Are the objectives set SMART? Evaluate

Yes, they might not follow the method but the structure is like it

Thorpe Park

All for one

They want to share success whether with costumers and employees. They probably want to celebrate their success when they met their aim like making a new ride for each year, to share the success thy will do a grand opening for the ride. I think that the proof is that they’re getting a lot of costumers.

Forever forward

They want to push boundaries. They are doing this by making their rides the “largest” or “fastest” in the world or in the UK; this will make a name which will be the theme park that people would go to.  They met their target because rides like saw, slammer are described as the fastest or largest scariest etc.    – Those are the characteristics that rides should have because theme park are the places where there’s thrill that thrill creates fun.

That’s entertainment

Their aim is to make the park fun the things it contains and since the business is a service

Facing reality

Their objective is to keep close to customers which means making them happy , satisfying them with the facilities .they have met their objective but I think it can be improved .

                     

  THE PURPOSE OF BUSINESSES

The core purpose of businesses is to make money and to satisfy the need of the customers .there are 3 sectors : 1st sector - natural resources , 2nd sector –manufacturing and 3rd sectors – P.O.S (point of sale ) most products pass through these process which is  called ‘ chain of production ’. Some businesses just on 1 sector other businesses work in 2 sectors, it’s rare that businesses work in all of the 3 sectors.

Sainsbury‘s

Sainsbury was founded by in 1989.Is a supermarket business in the UK, Sainsbury is a business that makes money by the need of food. They have any type of groceries to make any customer happy. but they are they are famous for selling products, they have 2 sectors manufacturing and P.O.S  , so they make a lot of money and they don’t have to buy  the products from another business since they have a manufacturing sector .

Thorpe Park

Is a theme park that is owned by Merlin entertainments .the Park makes money because people go there for thrill and excitement, like Sainsbury the business is famous for the tertiary sector but they do the manufacturing for their theme parks as well.  

Assignments

I chose Sainsbury and Thorpe Park because the correlation is scarce and the contrast is big.

Sainsbury's was founded in 1869 by John James Sainsbury and his wife Mary Ann (née Staples), in London, England, and grew rapidly during the Victorian era. It grew to become the largest grocery retailer in 1922. The opening times for smaller shops are from 8am-9pm from Monday to Saturday and Sunday 11am -5pm. the business is growing very huge there is an estimated number of 148,500 of employees .the shops are open for 24 hrs except for Christmas day. Their business is successful   but in the competition Sainsbury is the third leading supermarket (Tesco, Asda then Sainsbury) .this supermarket business is plc so a lot of people own the business .their business is part of secondary but mostly tertiary.

Thorpe Park

Is a theme park built in 1979, it is owned by Merlin entertainment. The opening times are is from 9am-6pm, they are closed during the winter (I think because businesses like these make more money on the summer).they have 33 rides in total .their business is successful because they don’t really have any competitors in the UK and round the world because most of the theme parks are owned by Merlin entertainments (Lego land, sea life etc.). Their industrial sectors are secondary because they manufacture their materials to become the rides, also tertiary because it’s a service

“It is important for a business to have aims and objectives, because without aims and objectives then the business will not really be focused (source1)”

  Sainsbury is secondary they manufacture their foods and tertiary because they sell it as well. Thorpe Park is secondary because they manufacture their materials to become the rides, also tertiary because it’s a service.

The focus of Sainsbury is to make their product healthy and cheap, moreover to help their suppliers. Thorpe Park as a different business has different target: they aim to make a ride every year, to make it fun for their workers and the costumers.

I don’t think neither Thorpe Park nor Sainsbury uses the method of smart targets but they set their aims and objective in that way. I don’t think no businesses uses the method of smart targets, but by research they actually do use that method, I view this as being an organized method because a business could be making aim but is not realistic or relevant   because of the limit of ability e.g. Thorpe park setting a target like making their transportation low energy efficiency or Sainsbury making a target that is time bounded but not achievable – sell 2000 packets of crisps in 2 weeks. In this way they don’t make targets that could waste their time and possibly money.

Sainsbury makes an aim e.g. making the supermarket” a great place to work”, so their objective is to try to make the employees happy whether by gender or ethnicity. statistically the25% of our deputy store managers and 17% of our store managers are females which  makes brings equality of diversity , it will also attract people who are looking for jobs , because of that but also because they can choose the time they want to work in.

Thorpe Park as a different business type makes different aims and objective.  One of their aims is to do teamwork, so if an employee or a costumer comes with an idea that can help the business to grow they will listen, which will make them feel important to the business. Both of these aims make their internal part of the business stronger.

Sainsbury’s competitors have some aims and objective similar to Sainsbury’s

ASDA AIMS:

  • . Aim –To recycle their waste as much as possible. (respect to our environment )

Objective – using recycled carrier bags.

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  • Aims  -supporting voluntary services ( making positive difference to our community )

They do the same things as Sainsbury but Sainsbury does it better , they actually met most of their target , when they said they will respect their environment they made a store  that will reduce CO2 emission  ,  when they  set the target to help their community they involved  red nose day .

Thorpe park  in as a different situation  because round the UK Merlin entertainment owns most of the theme park so the people don’t care where you go to as long to ...

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