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creating a marketing proposal

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Introduction

INTRODUCTION In this assignment I am going to find out more information about Rubicon's mouth-watering exotic juice drinks. Two ex-employees of a major international soft drinks company introduced by Rubicon in 1982. They got together & decided to start company specialising in Exotic Tropical Drinks. The love affair with exotic fruits started in one of the founder's kitchen, which was also used as a lab, and that is where the first product was born. They named it 'Passionate' - a sparkling Passion fruit drink. Passionate was a huge success when it was launched in the market. There was little marketing support at launch & the success was solely due to the authentic & premium taste. The reason why they call their company as Rubicon is that Rubicon is the name of a river and The mythological meaning of Rubicon comes from the Roman era, when a senate told Caesar that his boundary to the empire should be restricted to the river Rubicon; however, Caesar ventured past the river against instructions and ended up with a large Roman empire. He was adventurous & daring much like our founders. And now is continuing its success of they developed the second product, Sparkling Mango Crush. And today they have a delicious range of exotic fruit drinks, not only Passion fruit but there is a wide range of flavours available in Rubicon's product: Mango, Guava, Lychee, Guanabana and etc. In fact Rubicon is leading the market in single flavour exotic juice drinks in the UK. All Rubicon drinks taste more like the real fruit than any other drink. Rubicon drinks are created to produce the best taste and mouth feel for the consumer's overall enjoyment. The recipes include water to gain the correct consistency for the perfect drink and sugar is added to regain the perfect sweetness level of the original fruit. (If this pulp were left as it is, then we would have to eat it with a spoon). ...read more.

Middle

Our competitors are in Tropicana, Del Monte, Ocean Spray, and Welch's. We will use knowledge to create marketing strategies that tells advantages of my competitors' weaknesses, and learn ways to improve our own business performance. Tropicana, Del Monte, Ocean Spray, Welch's is our competitors, which we have investigated about their business strategy and company. Searching throughout our competitor's product and that gives me clues on how their product has developed as a internal and external part of the market. TASK 2: PRESENTATION For assessment two in UNIT: 1, we have talked about the marketing proposal for our new product and for this task we have done the presentation on 08th of December, 2005 this presentation only took approximately 10 to12 minutes, in 11minutes three people in our group have talk about their task which have given to them. For this task we have put in a group presentation so there are 3 peoples in our groups those are Thanushiya, Himesh and Ricken and we have worked hard to do this presentation and also we have done lots of research to design our new product. And have prepared well in a marketing proposal by showing visual aids clearly and our new product. Finally we have showed our understanding of marketing proposal and used appropriate business terminology For the presentation Himesh did the four P's: place, promotion, price and product for our new product. Ricken have done the introducing the topic, which is marketing proposal and brief background about the Rubicon's company. Finally I have done the marketing objectives and conclusion for our presentation also to engage our audience we have done some visual aids to show, there are three visual aids we have showed to our audience and designed each other in the group, I have done the marketing objective's flow chart and information sheet about our current competitors, Himesh have done the four P's and Ricken have designed our actual new product. ...read more.

Conclusion

* How the marketing proposal fits in with the business as a whole? Our marketing proposals have fits in with the business very well. our new product Peach and Passion fruit sparkling twist fits with the tastes over all our marketing proposal will fits with business and our own image and also image is very important for attracting new customers, existing customers, reinforcing customer satisfaction and to be head of our competition. By promoting the brand values of making different product from our competitor's product and also to make it simple and attractive to current and new customers we will increase our brand awareness. * How the marketing proposals impacts on other functional areas of the business (production, marketing, finance, administration, research and development, human resources) Research and development department helps us to design our new products that are currently being introducing to our customers. Customer service department and marketing departments are the most important part of within the business, customer service department will needs to look after its own customers when its due to before and after sales and from providing a good customer services it will lead the business to increase its market shares, increase sales, increase customers, good image, happy customers and will be head of our competitors. The marketing departments have to do lots of surveys and advertising for the new product and this will be connected with finance because the advertisement cost might be high because the amount advertising that using to attract customers to our product and also to support promotional activity, this department will need be careful when dealing out budgets. Our aims are to do is that by giving power to human resources, production and administration to keep success and up to date with our products in the business environments. Production department will be producing a high level of output to competition marketing's to press on for a high level of sales in terms of specific departments quality assurance needs to be always follows the health and safety rules and environment. ...read more.

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