Critically evaluate the perceived competitive starategies of the five clothing retail outlets, namely Edgars, PEP stores, Mr Price, Truworths and Ackermans.

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Syndicate Assignment

Group 3 - Wild West

MBA Stage 1

Management at the Functional Level

Tania H. Adendorff ( mb20030000 )

Michael O.Visser ( mb20030000 )

Lorna Skhosana ( mb20030075 )

Keith Michael( mb20030065 )

Craig Rosewarne( mb20030015 )

Farouk Dawood ( mb20029925 )

20 May 2003

MFL 01 - Syndicate Assignment 20 May 2003

Synopsis

The assignment will attempt to critically evaluate the perceived competitive starategies of the five clothing retail outlets, namely Edgars, PEP stores, Mr Price, Truworths and Ackermans.

Competitive strategy analysis was based on customers perception of competitive performance of each retail outlet. The collection and interpretation of data was conducted by means of the qualitative research methodology ( ref. ) . The representative of the population was made up of six MBA Students making up the syndicate group.

The primary source of data was provided by the students, additional data and information was obtained from textbooks, internet, academic journals and various library sources.

The primary source of information was obtained from questionnaires completed by students throught personal visits, Open session discussions and workshops