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Customer satisfaction. I have been asked in this assignment to write a report about Asda and also about the different laws, which help the consumers and how to make customers happy.

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  • Essay length: 3289 words
  • Submitted: 20/11/2009
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GCSE People in Business

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The first 200 words of this essay...

Keeping Customers Happy

I have been asked in this assignment to write a report about Asda and also about the different laws, which help the consumers and how to make customers happy.

In my full report these are the criteria's, which will be included:

The different types of customers at Asda

How good customer service can affect a business performance

What services to Asda provide to the customers

The protection of customers receive by law and sources of information

Section 1:

A01

In this section I will be explaining the following:

We can identify customers of a range of different categories we can do it on race, age colour, culture, special needs, kids, careers, etc.

The different variety of customers at Asda

There are a wide variety of customers, who needs or wants a particular product or service. Asda has different types of customers, including:

* External customers: Individuals (such as your self) or visitors

* Other business organizations such as Tesco, Sainsbury etc

* Different ethnic groups like:

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