Describe the aims & objectives of the school.

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Emily Robinson- STRAND A

A1 Describe the aims & objectives of the school

Aims and Objectives are goals that you intend to achieve by the end of the year. An aim is an important target that helps you achieve your own goal that you give yourself by the end of the lesson and to achieving your mission. An objective is a small scale goal that helps you achieve your aim it also helps you understand your aim for the lesson and to help you get a good grade for your work. This means you are setting yourself a really good challenge then you should have something to work for and something to achieve.

The main aims for the school are:

  • Raise attainment at KS4
  • Raise attainment in core subjects/
  • Improve contextual value, by adding scores in line with the national average or better
  • Raise school profile in the community
  • Improve attendance

The main objective for the school is to increase GCSE by 10% each year so students can learn to their best of their own ability at KS4 and the same with the core subjects. The school could provide after school booster lessons so that students can learn a bit more so they can work towards achieving their objective that they set themselves each year. School wants students to work how they want to work and to  achieve what they want to achieve so they wont be disappointed when the get their results. Another objective is to try and persuade students to come to school at least 90% each year as the students would benefit from this, if students arrived on time then the school could reward them with prizes or improve the prizes so that the students would like to try and be rewarded with that prize. Raising school profile would help encourage students to be proud of which school they go to as they could help advertise the school.

Each year the school is given 160,000 to spend on improving the school. The greatest achievement that the money has been spent on is the sixth form environment as the money has improved the facilities. Also as the dinner hall used to be only uncomfortable folding tables it is now comfortable separate seats so overall the school has benefited from the money and still will.

Remember all aims are the same for special needs the school wants the best from everyone!!

A1 Describe the aims & objectives of Manchester Airport

Manchester airport has many aims and objectives many that are different from the schools, here are some of their own aims and objectives:

  • Continue to grow- to do this they must develop 5 new destinations by the end of each year, increasing the frequency of flights by 30% by the future, Making sure that they provide the best quality of service in the region by giving the customers a questionnaire to answer then act on the results.
  • Develop Ground and Air Feeder Services & Transfer Facility- to do this they must achieve faster transfer times by sep08/09 increase baggage handling capability and speed by employing people who have the training and buying more equipment i.e. the travel buggies. Increase refuelling speed and turn around time by spending money on refuelling equipment and fuel and to achieve faster transfer times by employing more staff.
  • Increase passenger traffic- to do this they must develop domestic and short-haul international scheduled services by the year 2008/9, protecting and increasing Manchester airports share of the inclusive tour and charter market by

 

A1 Describe the ownership of the school

Bruntcliffe High School is a public sector organisation and a public sector business, this means that Bruntcliffe is owned by the government and paid for by tax. It also means that it is open to the public. If the school runs out of money then the government will give them some more, in other words the school will never go bankrupt. The consequences of the school going bankrupt wouldn’t be that bad as the government would pay the debt for the school but there is a catch the money would be lent of the government and would have to repay it back over the next year’s budget and then the spending limits would have to be monitored. If the school were in massive debt then the government would find it cheaper to close the school down. There is another problem if the school goes into debt it would ruin the schools reputation and profile. Limited liability applies to the school this meaning if the school goes out of business then the school won’t lose their personal possessions, only the money which had being invested into the business, but if the school was to go bust then the government would have to step in to solve the problem/issue.

A1 Describe the ownership of Manchester Airport

Manchester Airport is run by the local authorities (Greater Manchester Council.) Manchester Airport was a Public Sector Organisation, until the authorities were forced to change the airport to private. Greater Manchester council explored this and came to a conclusion that it became a PLC (Public Limited Company – private sector.) Manchester airport become Manchester Airport PLC. Just like any other PLC, some profit is retained in the business for reinvestment and the rest is shared between the shareholders, according to the number of shares owned. Shares can be bought by anyone through stock exchange. Manchester airport can have thousands of shareholders. Manchester airport is a limited liability which means if the company goes out of business then you won’t lose your personal possessions, only the money you had invested into the business.

A1 Describe the location of the school

Bruntcliffe School is based in Morley, south of Leeds close to many different facilities and villages. The school is close to many different villages and places so every child/student can find transport to get them to school even if they live in different areas. Even though the school is close to a retail park, there are some suburban areas such as Gildersome. Up the road from the school is a busy motorway which is a problem for the school as it would make it unsafe for children/students. This causes traffic which causes their child to be late at school. There is a car park for children/students/staff which is used to drop them off or also used to keep staffs cars. By being situated near a retail park this raises the school profile as many of people coming to the retail park would spot the school and may think that it would be a good place to put their child.

A map of Bruntcliffe is shown (below)

A1 Describe the location of Manchester Airport

 Manchester airport is situated near the south end of Manchester, not actually in the centre. I think this is because it is not too busy but it is still close enough to get to and from. It is also near a motorway which means that it would be easy to find and they wouldn’t be stuck in too much traffic and miss their flight. Manchester airport has its own train station which will help the business in carrying supplies. You could even get the train from, Leeds city centre to Manchester Airport doing this would be easier as it would take straight to the airport and it would be cheaper. It’s also near a motorway which is good because it means it’s easy to get to and not being in too much traffic to miss their flights.

A map of the motorway links is shown above. It shows that you can get to Manchester airport by going on the B5166, (this is the yellow line)

A1 Describe the activity of the school

Bruntcliffe schools main activities are to increase the GCSE level by 10% each year, so that students can learn how to raise attainment in KS4.  Also the school want to achieve 100% attendance and improve the school profile.  Another main activity is that they are offering more courses internally and externally also giving every single student an opportunity to do better for themselves. This is providing a service therefore this is in the tertiary sector. The school then has to supply things such as catering and cleaning these are in the secondary sector. If the school didn’t provide these services then they would hardly get any students. The school has to compete with many other schools for example Morley high school. The main customers for the school are children and parents, parents because they choose whether or not their child attends the school.

 

 

A1 Describe the activity of Manchester Airport

Manchester airports main activities are providing the main facilities E.g.: roads, trains, phones, runways, terminals, tickets, catering, health and safety and security is a big thing at the moment.  Manchester airport also provides facilities for all people of religion offering a multi – faith prayer room.  Also offering a NHS walk – in centre, as well as aircraft parking and air traffic control which are crucial to the airport.  The airport company also is a landlord and guardian of the whole site.  Manchester airport provides lots of activities which include, flights, tickets, seats, shops, runways, terminals, train stations, catering, health and safety.

A2 Compare the aims & objectives of the school & Manchester Airport

Manchester airport has many similarities to the schools aims and objectives, some of the similarities are:

  • Both want to grow, more customers – they both could do this by advertising building up profile for their company and school.
  • Both want to improve their facilities/services – they both could do this by doing a fund raising event to raise money to make the facilities.
  • School wants to be the number 1 choice  where people want to send their children to , it is the same with Manchester the airport wants to be popular it wants to be the place where people want to fly from and to.
  • Both want their day to day operations to run smoothly e.g. the flights in Manchester airport to be on time, the dinner queues in the school etc.

There aren’t many differences in the aims and objectives of the school and Manchester airport but he is some of them:

  • School is in a public sector which means that the school is controlled by the government.
  • Manchester is in the private sector which means that the company has a profit motive and it isn’t controlled by the government.
  • Manchester has the best thing about the company, where they can have national, international and local customers which mean that they make loads of profit.
  • School has local students/ children which mean they don’t have the opportunity like Manchester has for the national and international people to come over.

A2 Compare the ownership of the school & Manchester Airport

The differences between the ownership of Bruntcliffe School and Manchester airport are:

 

That they aren’t in the same sector, Bruntcliffe School is in the public sector and Manchester airport is in the private sector. The school has always been in the public sector. The local authority was forced to privatise the airport (transfer it from the public sector to the private sector) Because Manchester is in the private sector this means that Manchester can make more money than any other business. Customers have to pay to use Manchester airport, the school is free to use it is paid for by tax.

                                               

Bruntcliffe is run by the government and Manchester airport is run by local authorities (greater Manchester council) and shareholders. This means the money given to the school is from the government or from the taxpayers.

If the school went into debt the government would pay it all as a loan to the school, if Manchester airport went into debt then people would loose what they had invested because it is a limited liability. If the school were in massive debt then the government would find it cheaper to close the school down.

At Manchester airport anyone can invest and become a shareholder. Some profit is retained in the business for reinvestment and the rest is shared between the shareholders, according to the no of shares owned. Manchester Airport gets dividend back, but the school doesn’t.

Manchester Airport holds an AGM (Annual General Meeting) each year; the school doesn’t have one of these. The AGM is a meeting which is held every year, everyone who has a share in the business gathers together to talk about how it is doing.

The similarities are:

  • The government is similar to a board of directors so in a way the ownership is similar.

A2 Compare the location of the school & Manchester Airport

There are many similarities between the locations of school and Manchester airport .One similarity is that both businesses are situated near busy motorways. Having motorways could be a good thing as it would raise the profile of both Manchester airport and school. Another similarity is that both have or own a train station near by, this means that anybody could travel to school or to Manchester airport. This way would help as there would be more people going on the train which means that there would be a lot of relief for drivers on the road. It also means less traffic congestion meaning less traffic accidents in the year.

One difference is where the location of each business is one is in the south end of  Manchester as you can guess it is Manchester airport and another is located in Morley in Leeds which is Bruntcliffe High school. Both locations are situated where it isn’t too busy to get to and from. Another difference is that near by the school there is a retail park which also could raise their profile, Manchester airport is based around fields and motorways nothing that could draw up attention for the business. The school is also close to many suburban areas not like Manchester as it is just close to a big city. There are loads of other schools situated around Morley so the school has to keep up their profile; Manchester airport has only one competitor itself this is not a problem, there is only one main airport in Manchester and this is it.

A2 Compare the activity of the school & Manchester Airport

There are many similarities between the school and Manchester airport. One is that both are providing a service e.g. Manchester airport is providing the service of flying and the school is offering students an education. A difference between Manchester airport and the school is that Manchester airport can gain profit whilst the school doesn’t gain anything other than helping students get an education. Another similarity is that both Manchester airport and the school are on their guard as there are many competitors around. Also both Manchester airport and the school are trying to up their games a bit as with the competition around.

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A3 Suggest & justify changes to the aims & objectives of the school

Here are some of the aims and objectives that I suggest for the school:

  • The school could improve the standard of the environment; an objective for this could be that the school could plant 10 trees by the end of one term. These so children can admire the nice surroundings and have a relaxing atmosphere.
  • The school could improve the facilities; an objective for this is could be that the school could build a new maths block before the beginning of the ...

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