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Describe the type of work carried out by Fender.

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Introduction

Mark Bradley. 99B. Candidate no.: 9017 Beauchamps High School School no.: 16137 GCSE APPLIED BUSINESS UNIT 1 INVESTIGATING BUSINESS PART TWO OF YOUR PORTFOLIO B1 DESCRIBE THE TYPE OF WORK CARRIED OUT BY AT LEAST THREE FUNCTIONAL AREAS OF ONE OF THEIR CHOSEN BUSINESSES N.B. YOU CANNOT DO HUMAN RESOURCES/PERSONNEL OR CUSTOMER SERVICES NAME OF ORGANISATION TO BE USED: Fender LIST OF THREE FUNCTIONAL AREAS/DEPARTMENTS TO BE DESCRIBED: 1. DEPARTMENT: Finance and Accounts 2. DEPARTMENT: Sales and Marketing 3. DEPARTMENT: Production/Operations management FIRST DEPARTMENT: Finance and accounts In Fender, the Finance and Accounts division do the finance and accounts, such as invoices, incoming bills and the flow of money between departments. This organisation does not outsource its Finance and Accounts to another specialist firm. In Fender, the Finance and Accounts division arranges four main things: 1: Keeping records and creating accounts and reports 2: Working out the cost of production and planning budgets 3: Raising money to maintain the organisation and for expansion 4: Working and sorting out the salaries of its workers Finance and accounts deal with the income and outcome of money in the company (cash flow,) the records of the money, documenting and carrying out different transactions, and working out different balances. Fender uses I.C.T to manage its accounts, with special custom versions of Excel and Database used to do this. ...read more.

Middle

ADVERTISING: Fender has several different ways to advertise their company. They have their own clothing label, they fund music tutoring projects in school in America, they sign up and coming bands, and help promote and sponsor certain bands. They also promote all types of music that uses guitars, with jazz and blues music being catered for as well as rock. PACKAGING: This does not really apply to Fender in the literal sense, as the guitars and amps are not sold in any packaging. The company itself, however, comes in a very all-American style, but they still ingeniously manage to keep very global, catering for tastes in Mexico and Brazil to Austria and Sweden. PUBLICITY: Everything Fender gets up to is put on their many territorial websites, and there are links to their sites by bands that use their instruments. A team of representative musicians tour America's schools; teaching children how to play guitar, and generally promoting a good name for Fender. PLACE: Fender is set up worldwide, and thanks to the ability to buy Fender products online, they are everywhere and nowhere at once. A team of musician representatives also tour America's schools, teaching young kids to play guitar, and selling instruments for Fender. Fender also make their instruments available to buy at any concerts or gigs played by bands that support their instruments. ...read more.

Conclusion

This way, Fender do not waste materials, and every single product they turn out is guaranteed to work to its full capacity. B2 EXPLAIN, GIVING EXAMPLES, HOW AT LEAST THREE FUNCTIONAL AREAS OF ONE OF THEIR CHOSEN BUSINESSES WORK TOGETHER TO SUPPORT THE BUSINESS ACTIVITY The Production department make the guitars and the amps, which the sales and marketing then advertise and sell, and the finance department deal with the profit made from these sales. Without this chain of events, that incorporates communication between departments, the company would go out of business, to be more accurate, the company wouldn't exist, they wouldn't have business. B3 EVALUATE HOW EFFECTIVELY AT LEAST THREE FUNCTIONAL AREAS OF ONE OF THEIR CHOSEN BUSINESSES WORK TOGETHER TO ACHIEVE THE AIMS AND OBJECTIVES OF THE BUSINESS To maintain the new development of new styles of guitar, the finance and accounts must first bring the money in, which then the productions will use to create these new, innovative products, and the sales and marketing will promote and sell them, earning more money to carry on production of this new guitar. To be able to make their instruments for everybody, the sales and marketing must carry out a survey to see what different people like, then productions will take these results and create a guitar that the public want. Then sales and marketing will promote and sell this new guitar, and finance and accounts will deal with the income from these sales, and feed them back to productions to make more guitars. ...read more.

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