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Description of the Activity, aims and objectives of Heijs Food Products BV

Extracts from this document...

Introduction

P1 a Clear Description of the Activity, aims and objectives of Heijs Food Products BV Heijs Group The Heijs Group is a Dutch company which is comprised of three independent operating companies. These companies are solely concerned with the supply of poultry meat. At the companies' sites at Leek and Haulerwijk, the chickens are slaughtered and processed for both the deep frozen and fresh chicken markets. The third site at Hoogeveen only produces chicken fillets this is also the company which I shall examine. Heijs Food Products BV Heijs Food products BV became a division of the Heijs Group in 1997. It is purely engaged in producing top grade chicken fillets. The breasts are supplied by other production companies in the group. Once on site, the breasts are boned which produces a better quality cut of fresh chicken fillet the fillets are specifically cut to size and weight graded. They are mainly supplied to the wholesale trade nationally and abroad. Customers include the manufacturers of ready meals, catering companies and supermarkets. Heijs Food Products BV is a company whose filets chicken and makes the chicken meat ready to sell. Heijs food Products BV main objectives are to stay in the highest market segment so that they only produce high quality food. To achieve this main objective HFP has a number of systems to make sure that the product had the highest possible quality. These systems are called HCCP, IKB, GHP, DRC, ISSO9002, ACP, and BRC will be further explained later in my report. Because a few of these systems Heijs food Products BV may also sell their products to England which is their largest trading country. (BRC, ACP) P2 an description of four functional areas, including human resources, explain how each contributes to the business activity and giving examples of job roles associated with each area Quality Control & Research and development The use of new and better machinery contributes with making a high quality product. ...read more.

Middle

This means that they are capable of producing a theoretical figure of 27692 kilos daily (depending on demand of the customer and supply by supplier). The function of the production is: * Produce high quality chicken fillets * Bone the chicken breast * Cut the Fillets specifically to size and weight After the production the product is packed either in bags or in boxes The production department contributes to the business in a way of making a high quality product. Without the production department the company would not be able to exist! This department is a crucial part of the Heijs Food Group. Marketing and Sales Within the company of Heijs there has been a separation between marketing and sales. They don't market their product a lot because good chicken fillets promote them self, they promote the company by: trucks with advertisement on it and with the package of the chicken fillets (there is also advertisement on it) Marketing activities: * Showing we have a good product (by showing certificates like ISO * Developing new packaging * Driving with trucks with our message on them On sales there are two persons active: One does all the customer contacts and one makes all the contracts and other documentation Customer contact is extremely important if you trade with other customers for example you must know what is appropriate in the country which you are trading with. The most important tasks of sales are: * Customer Contact * Orders & enquiries * Making Special offers * Setting up Customer Contracts The sales department within the Heijs Company is a part which is crucial for the existence of the company. As you will know each department within a company are equally important to the business. They contribute to the existence of the company by doing there part of the business activity. Without the Sales department Heijs Food Products they would not be able to handle customers or wouldn't have customers at all. ...read more.

Conclusion

* flat organisational structure (hierarchical structure) Advantages and disadvantages of the hierarchical structure Advantage: * The advantage of a hierarchical structure is that the control of the organisation is kept in the hands of the person at top of the organisation. * Easy to maintain a particular identity or standard of service and quality in a large organisation. * Clear defined chain of commend, which instructions are flowing downward through all employees, and information about performance flowing upwards * Everyone in the organisations knows their role within the organisation. Disadvantage: * No limit to the number of management between the top decision maker and the shop floor or other support staff * Decision making can be slow or delayed as it takes a long time for information to flow upwards, for decisions to be taken at the top and communicated downwards again and implemented by support staff * At each level information and instructions may be interpreted differently so that information passed on, or action taken, may be biased by the attitudes of individual managers. Advantages and disadvantages of a flat structure Advantage: * The flow of information between upper and lower levels is fast this enables quick decision making and a faster response to problems. * With fewer levels of management many managers and operatives feel they have more responsibility for their own work this increases job motivation and satisfaction. Conclusion I could find any disadvantages about a flat structure so my conclusion is that a flat structure is the best one because there are no disadvantages about it (recording to the book) Heijs Food Products BV NSA Oral communication E,C,M oral communication E,,M E-mail C E-mail C,M Telephone C,M Telephone C,M - Intra Net M,E Fax C,M Fax C,M E= Employees C= Customers M= managing people P6 Source list * The interview * The Business intermediate book * The I-net: www.google.nl: organisational structure 1 Unit 1 How Business Works Jeroen Lijkendijk 1IBS1 ...read more.

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