• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

"Designers, unlike artists, can't follow their creative impulses, they work in a commercial environment, which means there are a huge number of considerations influencing the design process"

Extracts from this document...


"Designers, unlike artists, can't follow their creative impulses, they work in a commercial environment, which means there are a huge number of considerations influencing the design process" The work of a fashion designer is influenced by the demands of the industry in which they work, which has both positive and negative influences on the creative process. This essay looks at some of the key parameters that the fashion designer must work within, and the effect that these factors have on the creative process and the finished product. One key factor that affects the work of a designer is an element over which the individual had a certain degree of control: The company that they choose to work for. There is a vast spectrum of elements that vary from company to company and have on a knock on effect on what is expected of the designer; from company practices, culture, values and policies to the public perception of the company to the size and resources available within a given business. Ipsuis are a small British company that design and manufacture casual wear, and provide an example of how company policy effects design. ...read more.


In a larger company, the designer has the advantage of having access to the firms internal market research, as well as reports on the market produced by companies such as Mintel. Information such as fashion preferences, social trends etc. gives the designer a better chance of producing garment with mass appeal. When it comes to Marketing issues there are two different types of companies in the fashion industry, the Design centred firm and the Market centred firm. Design centred firms work on the basis that the product should speak for itself, rather than aiming to follow a trend or respond to demand. This approach works for many well-known designers including Alexander McQueen, anything but conformist, whose often shocking designs have made hugely popular. This type of company gives the designer a huge amount of freedom and allows them to let their inspirations and creativity through. The Market centred firm aims to produce the product they think the consumer wants. The Designer faces many more limitations in a market-centred firm as they are usually controlled to a certain degree by merchandiser and buyers. As Market-Led companies are usually found on the high street, there is also the added pressure of keeping costs down. ...read more.


In this scenario, the designer does not see any benefit from the change to the law. Ultimately, the situation highlighted above leads onto the single most important factor that drives the fashion industry and therefore what is expected of a designer: Profit. It considered acceptable by critics that the work of the artist often has a limited appeal. A designer work must have a certain amount of mass appeal in order for the garments to sell well and make a profit. All the other considerations looked at in this essay in some way tie in to the issue of profit and the best way in which to maximise this. This inevitably puts the designer under certain pressures, which to varying extents limits their creativity. However this is a small price to pay for working in a commercial environment that gives designers a platform to get their ideas off paper and into the shops, that allows the designer freedom to concentrate on their work whilst other business related considerations are taken care of by others and most importantly allows the designer to make a living out of the very thing they are most passionate about. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Economy & Economics section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Economy & Economics essays

  1. Toyota Motor Company Limited

    (TMMC), from 2003. Furthermore, Toyota plans to construct a factory in Baja California, Mexico, to manufacture truck beds from 2004 for the Tacoma, which is currently being made by New United Motor Manufacturing, Inc. (NUMMI).5 According to the annual report, Toyota's business in North America is more optimistic than other regions.

  2. Retailing In India - A Government Policy Perspective

    Arvind K. Singhal, MD, KSA-Technopak The Indian retail sector suffers from one fundamental problem: Technically speaking, it is not an industry. Inspite of being the second largest employer in India, the Indian retailing sector hasn't been recognized as an industry by the government.

  1. Free essay

    business aims

    will affect the business as they will be loosing money and custom. Inflation This could have a affect in the business because an increase in the amount of money or credit in relation to the amount of goods per services available, which causes an increase in the general price level of goods and services.

  2. Elements of Art. 81

    It contains the same list of hard-core restrictions, which cannot benefit from the Notice as the Vertical and Horizontal Block Exemption Regulations. It also confirms that agreements between small and medium-sized enterprises are in general 'de minimis'. Within the Common Market Art.

  1. how the changes of the working environment affect employee relations

    Long term loans have an interest rate that tends to be no more than 2% above the average and it is what the banks and building societies get for offering to lend money to the customer. However with savings accounts, it is the amount that the account hold will get added extra into their account.

  2. Marketing Plan: Handywares Plc.

    These will need to be divided into financial and marketing objectives. To do this we will need to take into account our company resources. Marketing objectives Short Term goals Achieve a respectable market share in door to door homeware. No matter what market we enter whether it be a small

  1. An Empirical Investigation into the Causes and Effects of Liquidity in Emerging

    This also resulted in increased default rates, particularly in 'sunset' industries and young start-up enterprises in novel sectors, which would be most likely financed using high-yielding debt. Thus, the increased volatility in the market during this period meant that the interest rates on new bond finance for speculative grade issuers

  2. Sports manufacturers

    Many of Nike's advertisements center on expensive men's shoes and neglect to advertise female shoes. Women, therefore, are turning to other shoe companies for their athletic shoe needs. Increased Awareness of Human Rights and Worker Fairness Deficiencies: There have been an increasing number of organizations who work to ensure human

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work