"Designers, unlike artists, can't follow their creative impulses, they work in a commercial environment, which means there are a huge number of considerations influencing the design process"

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"Designers, unlike artists, can't follow their creative impulses, they work in a commercial environment, which means there are a huge number of considerations influencing the design process"

The work of a fashion designer is influenced by the demands of the industry in which they work, which has both positive and negative influences on the creative process. This essay looks at some of the key parameters that the fashion designer must work within, and the effect that these factors have on the creative process and the finished product.

One key factor that affects the work of a designer is an element over which the individual had a certain degree of control: The company that they choose to work for. There is a vast spectrum of elements that vary from company to company and have on a knock on effect on what is expected of the designer; from company practices, culture, values and policies to the public perception of the company to the size and resources available within a given business. Ipsuis are a small British company that design and manufacture casual wear, and provide an example of how company policy effects design. The company was set up with