developing customer releationships

Authors Avatar

222222222222222222222222222222222222

Task 1 

Customer 1: Family

Families come to Disneyland to enjoy their vacation and to forget about their daily life. They take time off from their daily life to enjoy the magical experience. Most families would go around watching the parades and try all the different rides. Parents usually take their children to all the Disney characters and get them to sit by them and take photographs or they get the Disney characters to sign an autograph. If there is a baby with the family they can take the baby to the baby centre and change it or feed it or they can also hire a pram. The older children would demand for fast food and other treats which would be sold at McDonalds, burger king, pizza hut or little stands which sell ice cream and all sorts of other junk food.

 

Needs: The five basic needs are water, food, clothes, shelter, and warmth. A family that goes to Disneyland needs food and water because it will provide them with energy and will keep them alive. They need shelter to protect them from bad weather. Clothes are a very big need because they need something to keep them warm. 

Wants: When a family goes to Disneyland they want everything. They want to go on all the rides and meet all the characters to shake there hands and to take pictures. They want to eat nice foods e.g. ice cream, candy floss, and all sorts of other fast-food. The children want toys e.g. teddy bears and other prizes which can be won. They would also like to watch the night parades and go to the theatres where they can watch the movies in 3d wearing the special effect glasses. Most families would not leave Disneyland without souvenirs. They want to get there pictures taken next to big rides and all the characters they meet. They also want a nice and comfortable place with many facilities to live.

Customer 2: Couples

Couples would come to Disney land to get away from day to day life and they come to spend time together. The couple would go on rides together and watch the parades and share food. They have chances to do more and to explore more because they do not have any commitments e.g. children.  When they go around they are bound to see Disney characters so they will take photos and get autographs. Once they have finished exploring the rides, water parks, and all the amazing Disney activities they are bound to get tired and would want to spend some nice quiet time together.

Join now!

Needs: The five basic needs are water, food, clothes, shelter, and warmth. They need food and water so they can avoid being hungry and avoid being thirsty. Also food provides you with energy so it keeps you going. They also need shelter to protect them from bad weather also they need a place to stay when they are out of Disneyland so they can sleep peacefully knowing they are safe protecting them from bad weather. Clothes are a major need because it provides warmth.

Wants: When a couple goes to Disneyland their wants and ...

This is a preview of the whole essay