- Coke-Cola – can (6 pack) = £ 2.00
- Fanta – can (6 pack) = £ 2.00
- Coke-cola – bottle (12 pack) = £ 6.00
- Lilt – bottle (12 pack) = £ 6.00
- Mars bar (24 pack) = £5.00
- Kit – Kat (24 pack) = £5.50
- Twix (24 pack) = £5.36
- Salt and Vinegar – crisps (36 pack) = £7.50
- Cheese and onion – crisps (36 pack) = £7.50
- Galaxy caramel (24 pack) = £6.00
- Fruit gums (36 pack) = £7.00
- Tuna sandwiches = £50p
- Polo mints (36 pack) = £4.50
- Bounty bars ( 24 pack) = £5.95
- Prawn cocktail – crisps (36 pack) = £7.50
- Cherry coke – can (6 pack) = £2.00
Obviously the sandwiches would have to be fresh each day so I have come up with the price to make one each day. Using the prices from bulk and the price of the tuck shops competitors I have come up with a price for each individual product and they are: -
- Coke-Cola – can = 45p
- Fanta – can = 45p
- Coke-cola – bottle = 70p
- Lilt – bottle = 70p
- Mars bar = 30p
- Kit – Kat = 32p
- Twix = 32p
- Salt and Vinegar – crisps = 30p
- Cheese and onion – crisps = 30p
- Galaxy caramel = 34p
- Fruit gums = 30p
- Tuna sandwiches = £1.00
- Cheese and tomato = £1.00
- Polo mints = 15p
- Bounty bars = 34p
- Prawn cocktail - crisps = 30p
- Cherry coke – can = 45p
The pricing methods that I have used are customer based pricing and competition – based pricing I have used these for the tuck shop because the tuck shops prices are for customer satisfaction so that they can have the same products that the canteens have for a cheaper price.
In simple terms, physical distribution involves getting a product from A to B. Physical distribution management is an important part of the marketing mix. It helps an organisation meet customer needs profitably and efficiently. In doing so it enables manufacturers and distributors to provide goods for customers at the right time, in the right place and in the condition required. Physical distribution must balance the need for customer service against the need to minimise costs. This does not really apply to the tuck shop because we would physically collect our goods straight from the wholesaler. Another problem is that we have only limited storage space for the goods of the tuck shop, but we would be temporally be able to put it in the business office in the 6th form until we find a permanent place for our goods. The goods will be transferred from the manufacturer to the wholesaler then to the tuck shop and finally to the customer which are the 6th form students.
Location
This has become increasingly important in recent years. Low-price stores frequently choose locations where business rates and other site costs are at a minimum. In contrast large organisations that sell expensive products are in the town centre on a busy road to ensure people are interested in what they sell and that they can hopefully sell some of their stock. The tuck shop however does not have to pay for its location as it is raising money for school. The tuck shop is going to be in the study area opposite the 6th form canteen. I have chosen this position because most of the 6th form students go to the canteen so hopefully they will be interested in the tuck shop and go buy products from it. It is also easy to reach and in clear sites of the students. Another thing that will attract customers is that the profit earned is going to buy them something so hopefully they will buy products from the tuck shop for that reason. All the staff running the tuck shop will have a quick training session to ensure they know how to treat and handle customers. The layout of the products also has to look good in order to attract customers because if they were a mess the consumer would not bother coming because it looks dirty and a mess. The products have to be positioned well and attractively and if they were laid out untidily then this will reduce attractiveness to students.
Promotion
When starting a new business you need to tell customers of your existence through advertising and promotion. The tuck shop needs to use promotions and special offers to attract custom as well as beating its competitor’s prices. To try and persuade people to buy from the tuck shop I am going to use these strategies on the posters around the 6th form area: -
- Promoting all the products available
- What promotional offers it has on
- How much the promotional offers cost.
Hopefully the posters will attract customers to buy the products from the 6th form tuck shop. Printed advertising is the largest group of media in the UK. This is why have chosen to advertise the tuck shop on posters. The posters are going to be printed at ‘Graham designs’ in Crossgates. He charges £9 for 50 leaflets and 5 posters. This is incredibly cheap and the money will be brought back into the tuck shop if they work and attract a lot of custom. Possibly it would be a good idea to put out the posters before the tuck shop actually opens. This way people get to find out before and there should not be a slow start of custom. The posters will be placed around school advertising the tuck shop. These will be used to inform students of the opening times and the location of it. Another thing is to put special offers on them to attract more custom if they know what they can buy. The advantage of this is that to inform the students that the tuck shop is going to be cheap hopefully to attract more custom. The only problem is that some students do not look at the notice board so they will not be informed about it so I have asked Mrs Richards to announce the opening of the tuck shop in the assembly of year 12 and 13. These methods of advertising are very affective and also very cheap in order to target the market easily. They are designed to inform students of the opening times and special offers that the tuck shop has on.
Provision of customer service
Providing good quality customer services has become very important in today’s market place because each business wants to keep customer loyalty. Customer services are to do with forming a bond between the business and the consumer. If a bond is formed the customer will be loyal to the company and this would benefit both the customer and the business.
The marking research I have done affects the marketing strategy in a number of ways. The questionnaire that was conducted earlier effects the marketing strategy a lot. From that I now know what products are more popular then others and what the customers expect from the tuck shop. My research also suggests strong brand loyalty by the students is very important and that the tuck shop will have to stock popular brands for customer satisfaction. Although the research conducted at the beginning is quit accurate it may still be wrong because it only accounts for a certain part of the 6th form. To reassure this when the tuck shop finally opens we can ask everyone who comes to it and see if they would like to see any other products on sale in the tuck shop. It would also be a good idea for the staff of the tuck shop to find new products to sell in the tuck shop which would constantly meet and exceed customer expectations.
