• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Development of a coherent marketing mix.

Extracts from this document...

Introduction

Development of a coherent marketing mix The marketing mix distinguishes exchange between buyers and sellers. There are four main groups in the marketing mix and they are: - * Product * Pricing * Place * Promotion The tuck shop needs to know what product and services they have to offer their customers. A questionnaire was given out to the 6th form students asking them which products they would prefer in the tuck shop. The questionnaire was designed to find out the needs of the students. Using the questionnaire I can find out what products are most likely to sell. As the tuck shop is only going to be a little business we will only be able to stock a limited range of products. Using the questionnaire I have come up with some products which are most likely to sell in the tuck shop and they are: - * Coke-Cola - can * Fanta - can * Coke-cola - bottle * Lilt - bottle * Mars bar * Kit - Kat * Twix * Salt and Vinegar - crisps * Cheese and onion - crisps * Galaxy caramel * Fruit gums * Tuna sandwiches * Cheese and tomato All the products above are very popular with the 6th form students. This is quite a small range so I am going to add a few more products that are quite popular and that I think the tuck shop could make a reasonable profit on. ...read more.

Middle

In simple terms, physical distribution involves getting a product from A to B. Physical distribution management is an important part of the marketing mix. It helps an organisation meet customer needs profitably and efficiently. In doing so it enables manufacturers and distributors to provide goods for customers at the right time, in the right place and in the condition required. Physical distribution must balance the need for customer service against the need to minimise costs. This does not really apply to the tuck shop because we would physically collect our goods straight from the wholesaler. Another problem is that we have only limited storage space for the goods of the tuck shop, but we would be temporally be able to put it in the business office in the 6th form until we find a permanent place for our goods. The goods will be transferred from the manufacturer to the wholesaler then to the tuck shop and finally to the customer which are the 6th form students. Location This has become increasingly important in recent years. Low-price stores frequently choose locations where business rates and other site costs are at a minimum. In contrast large organisations that sell expensive products are in the town centre on a busy road to ensure people are interested in what they sell and that they can hopefully sell some of their stock. ...read more.

Conclusion

They are designed to inform students of the opening times and special offers that the tuck shop has on. Provision of customer service Providing good quality customer services has become very important in today's market place because each business wants to keep customer loyalty. Customer services are to do with forming a bond between the business and the consumer. If a bond is formed the customer will be loyal to the company and this would benefit both the customer and the business. The marking research I have done affects the marketing strategy in a number of ways. The questionnaire that was conducted earlier effects the marketing strategy a lot. From that I now know what products are more popular then others and what the customers expect from the tuck shop. My research also suggests strong brand loyalty by the students is very important and that the tuck shop will have to stock popular brands for customer satisfaction. Although the research conducted at the beginning is quit accurate it may still be wrong because it only accounts for a certain part of the 6th form. To reassure this when the tuck shop finally opens we can ask everyone who comes to it and see if they would like to see any other products on sale in the tuck shop. It would also be a good idea for the staff of the tuck shop to find new products to sell in the tuck shop which would constantly meet and exceed customer expectations. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Marketing and Markets section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Marketing and Markets essays

  1. This coursework entitled "Marketing" is about creating a marketing strategy for a new or ...

    and appropriateness (if it reflects the image of the company or will reach enough people). It is important for a firm to properly assess their advertising to see if it is effective. This is done through the DAGMAR model: Defining Advertising Goals for Measured Advertising Results It is important to

  2. Marketing mix

    Rathmell (1966) differentiates between a good and a service as - a good is a thing whereas a service is an act. A good is an object or an article or a device which when purchased, becomes an asset for the buyer.

  1. Produce a marketing strategy for a new or existing product

    Questionnaire design is critical. Although it is easy to make up questions, it is very difficult to produce a good Questionnaire - and a badly designed Questionnaire may lead to biased results. In order to prevent these limitations they need to produce good Questionnaires, they need to start with factual questions that are easy to respond to.

  2. Marketing Strategy - Nintendo Gamecube

    Telephone interviews. This method allows the interview to be held over the telephone. For me, this method of research would cost a lot of money, as I would be using my home telephone or mobile phone to conduct this. However, due to time constraints, I may use the telephone to

  1. RELATIONSHIP MARKETING AND CUSTOMER LOYALTY

    lasting relationship value. This implies ? higher level of obligation to make ? relationship succeed and to be mutually satisfying and beneficial (Gundlach et al., 1995, Morgan and Hunt, 1994, pp 23-90). Since commitment is higher among people who believe they receive more value from ? relationship, highly committed clients must be willing to back th?

  2. For this project I have been instructed to come up with a marketing strategy ...

    Nokia's current marketing strategy has helped them become the biggest selling brand in the communications market to date, but now sales are starting to decrease with the saturation of the current market segment so Nokia will need to do one of the following; Re-launch their products with an aggressive promotional

  1. Marketing Mix

    it, therefore sales are very low and the product is hardly able to cover its costs. Then comes the product's growth, which is when the product is advertised and becomes known by some people. After its growth comes the product's maturity, which is the prime stage of any product where

  2. Would A Tuck Shop Be A Profitable Business?

    But it is less valuable because it is often out of date and does not always cover the specific theme of study. For my coursework I believe it would be best to use a collaboration of the two types of market research available to me.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work