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Differences between Persuasive and Informative Advertising

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Introduction

Differences between Persuasive and Informative Advertising Persuasive advertising is to persuade the customers that they really need the product or service and should purchase for it. This type of advertising mostly gets the customers attempts by attractive and persuasive images that make the customers likely buy. The products advertised usually are luxury items such as mobile phone, perfume, aftershave, fashions and also food. ...read more.

Middle

Also, it only shows the good points of using the product and cleverly hides the not good points because the main part of the advertising is the picture. This is also make the product more popular known by customers because of the simple images. Informative advertising is where emphasis of advertising or sales promotion is to give full information about the product. ...read more.

Conclusion

The important part of the advertising is the context, whether the context is helpful to customers and also the way of giving information to them, whether it's trustful. The products advertised are usually technology items or services. This advertising will both show the advantage and disadvantages of using those products/services. In summary, Persuasive advertising is to persuade customers to purchase the products. Informative advertising is to give fully information about the products in order to make trust at customers. ?? ?? ?? ?? Homework: 28/03/07 ...read more.

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