Different forms of communication used by Sainsburys.

Visual communication is communication through images and any other viewable content. At Sainsbury’s, there are the following examples of visual communication: images, graphic advertisements and presentations. The images are used to illustrate what the text is referring to and it is a great way to communicate with babies as the pictures are bright and babies like bright colours that will attract them. The images are designed to show the meaning of the text and they are good for leaflets and adverts as they stand out and all the images make the advert/leaflets more interesting. The images are helpful to some people in the community, as they can understand more with images than writing. The image cost is high as they are used in every leaflet, posters and advertisements in Sainsbury’s as they help people understand better and it helps the community. The graphic advertisements a good way to communicate to the community when they are at home watching TV because the community do not have to get any leaflets or posters to find out about any changes that might be happening within Sainsbury’s. The graphical advertisements are used to advertise any sales, promotions or changes that would be made to Sainsbury’s which is good for Sainsbury’s because there would be customers coming to Sainsbury’s to buy their daily shopping and there will be a reduction on the must-go goods. The presentations are good communication in B2B meetings because they advertise their business appropriately and the presentation covers most of the points most businesses want to ask about any businesses. This is good for Sainsbury’s as they will have more support from the outside and there will be more pressure groups agreeing, as they know Sainsbury’s can change the partnership businesses view on the community or the environment. This type of community is good for displaying the stores needs from the public or the local community and it provides a better chance to know about the communities needs.

IT communication is communicating through technological appliances. At Sainsbury’s there are the following examples of IT communication: Video conferencing, internet and microphone. The video conferencing is a good way to communicate through long distance and it allows the communication to be verbal and visual. Video conferencing is used if the personnel could not attend to the meeting but has the time for which the video conferencing is best suited because the personnel can still express his/her opinions and the personnel can hear other members within the meeting opinions. Video conference is cheap which would make it more reliable than moving the meeting to another date instead of the personnel who could not attend to the meeting having to travel to the next meeting. The internet is the most used communication as it is used all across the world, it easy to access and there is no environmental problem. The internet can be used to advertise Sainsbury’s new store, products, sales or global advertisements. The internet is a good communication as Sainsbury is getting to be known all around the world and might expand to other countries like Tesco. The microphone in Sainsbury’s is a good way to communicate as it attracts everyone’s attention within the store and it makes the personnel who is being heard aware that he is needed in a specific area of the store. The microphone doesn’t use anything apart from electricity and speakers to communicate to the stores individuals. The microphone might be used for other reasons such as telling anything that might be happening within that store like limited sale. This communication is good to communicate through long distance, as other personnel need to hear that message and other people are aware that the selected personnel/personnels are needed that they might tell them the message if they didn’t hear it or were absent.