• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Discuss the benefits of internet marketing to Virgin

Extracts from this document...

Introduction

´╗┐Crushendae Campbell Srabanti Ray Assignment 2 task 1 The benefits of internet marketing Virgin The benefits Global Visibility - Using the internet virgin is able to create a web page for their company. This allows customer and potential customers and billions of people can visit from all over the globe which increase their customer base. Promotion of new product - Using the internet virgin can put out new offers and promotion that they have, where many people can see and but also they are able to see if the products are making it in the marketing world by the sales that it got but also the ratings that it receives. 24 hour service - Virgin are able to use the internet to keep their productivity going at all times whether night or day. This is great for their company because it gives the impression that the do care about their customers by creating a service which will be open to them whenever suitable. Increase in sales and profit ? Virgin believe that having a website where they are able to promote new service gain customers and this will increase their sales and profit as there are billions of people that will be able to visit the web page. Corporate image ? using the Internet can increase their corporate image as they will be seen by millions of people across the world and probably be trust worthy and then they will be seen as a brand that customers respect as they can provide goods, where they can access it. ...read more.

Middle

From the pictures below Virgin also helps them to decide to where they would want to go by showing them inspiration section. As you can see from the pictures above there are web exclusive offers on now at Virgin which customer would not be able to take advantage if they were go in stores. Using the internet is a great of finding out information which will benefit both the company and the customers. P6 The challenges that come to businesses that use the internet as a marketing tool are: ? Technology The problem with technology is that it is always changing and becoming more advanced, whether it is too look better or to gain the attention of more people. With the internet it will always change as there are billions of people that use the internet every day. If the process of which the computer are used or changed, the people that works for the company of Virgin will have to be trained all over again to know the knowledge behind the computer. This will lead to costing the company money to put their employees on a training scheme, so technology is something that many business need to look out for. ? Managing work When using the internet for marketing tool can be very intensive at moments. For Virgin as it online-based company, they will have to deal with heavy criticism, feedback from customers, this can included compliments and even complains. So keeping up with what the customer?s desire can be a very difficult task as everyone would have different opinions and views of the way things should be functioned. ...read more.

Conclusion

The disadvantages are that they could lose customer if they get frustrated if their question are not answered fast enough when they need it. ? Trust worthy Trust will be a tremendous challenge for any organisation as they would have to reassure their customer that they are safe when it comes to payment process. Customer will not use their card details on their site if there is not a padlock or some kind of surety that their website is safe. Virgin can have problems with this as there people from all over the world that will not trust their safe as they don?t feel safe as it is not a service that operates in their country. The disadvantage of this that they will lose customers and potential customer and this would have an effect on their customer database; this will also lead to a decrease in their sales too, and this not too good for the anyone within the company ? Language Having the right language on a website is a very important element when having an online based website. As virgin is an online-based organisation, they have to make sure that the language that the website is in, everyone would be able to understand it or it could leading to them losing, thousands of customers. The disadvantage of this is that the company would lose customers from all over the world if they do not have the right language. The advantage of this is that, it would be an eye-opener for the company as they would offer language to choose from. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Marketing and Markets section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Marketing and Markets essays

  1. Strategic Marketing Report - Virgin Trains

    As this states the idea of marketing actually find out what wants to be bought and how many, who, and where it shall be bought and most importantly at what price. Marketing is now very important to organisations because it creates a reassurance that the product has been fully investigated

  2. For this project I have been instructed to come up with a marketing strategy ...

    Technological factors- In the communications market this is probably the most important external factor in affecting a companies development of their marketing strategy as they must always keep up to date with every change within the market if they are to be successful and hold on to their market share ad hopefully gain more.

  1. creating a marketing proposal

    Coca cola Diet coke Pepsi Water Fanta Sun crest Ribena Sprite 17 25 06 02 15 10 2 06 05 2 27 1 2 2 2 1 1 2 QUESTIONNARE ANALYSES Question 1: A significant majority of the respondents that we asked were 22 male 28 were female; this shows that more females were asked far more than males.

  2. Business Studies Assignment Marketing

    Does XS Superbowl have a USP (Unique selling point)? * XS superbowl has a unique selling point being a family entertainment service; they provide a service for every family member. 3. What are the specific marketing objectives of the Bowling alley? * The market objective is to become a household brand in the local areas.

  1. This coursework entitled "Marketing" is about creating a marketing strategy for a new or ...

    They advertise a lot on television with adverts trying to show the quality of their cars. They also advertise in other ways including on billboards and on the radio. They have a slogan "Sheer driving pleasure" which fits in with the image they try to create.

  2. RELATIONSHIP MARKETING AND CUSTOMER LOYALTY

    profit, so that th? objectives of th? parties involved ?re met. Rapp and Collins (1990, pp 34-111) also suggest that its objectives ?re to create and maintain lasting relationships between th? company and its customers that ?re rewarding for both parties.

  1. Analysis of The Cadbury company.

    Cadburys advertises its products on television, Internet, billposter, in beverages and confectionery business by hanging posters. Promotional campaign helps Cadbury to achieve its objectives, which is "to be the Number one producer in the market". By achieving this objective it would lead them to achieve the other objective, such as "maximising profit etc.

  2. Produce a marketing strategy for a new or existing product

    I will only change my magazine at some extant because if I change my product too much this might affect the existing customers in order to keep my existing customers I will have to keep my product and make the changes only to some extant to satisfy my customers.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work