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Discuss the Effects of McDonaldisation and Disneyfication on Organisational Life.

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Introduction

Discuss the Effects of McDonaldisation and Disneyfication on Organisational Life Ritzer defines McDonaldisation as "the process, which the principles of the fast-food restaurant are coming to dominate more and more sectors of American society as well as of the rest of the world." (G. Ritzer, 2002. Pg 7). McDonaldisation is a development of Fordism, Taylorism and Weber. Fordism produced production for the mass market, Taylorism simplified work practices and brought about mass production and Weber's ideal bureaucratic organisation was designed for efficient and predictability. (Dubrin and Ireland, 1993) Ritzer breaks McDonaldisation in to of four principles, efficiency, calculability, predictability and control, each with a similar basis to Ford, Taylor and Weber's theories. Efficiency is one of the most important elements of McDonald's success. The whole process has been streamlined with the implementation of the best way to do things. "Organisational rules and regulations also help ensure highly efficient work." (Ritzer, 2002. Pg16). Taylor believed in efficiency he believed that all work processes could be analysed in to discrete tasks and that by scientific method it was possible to find the one best way to perform each task. Each job was broken down in to component parts, each part timed and parts rearranged in to the most efficient method of working. (Mullins, 1999) ...read more.

Middle

The environment is becoming affected by chemicals, which are essential in order for the standardisation, uniform shape, size and quality of the products desired in this modern society. Developing countries are also being put at risk by the effects of deforestation. It is also quite ironic that some less developed countries, where most children are undernourished, are actually exporting their staple crops as animal feed. This feed is then used to fatten cattle for the production of burgers for sale in developed countries. Millions of acres of the best farmland in underprivileged, developing countries are being used for developed countries benefit. The finest element of the McDonaldisation lies in its rationality, and this aspect should be considered by businesses looking for a model to follow. However, as stated earlier, rational systems tend to generate irrational consequences, and it is the impact on society as a whole that a business must consider before adopting a similar code of practice. If too many businesses follow this model, it wouldn't make the world a better place, but simply a place for exploitation, pollution, and suppression. If McDonaldisation spreads, the world could become too standardised, causing losses in national identities and cultural differences. Disneyfication is parallel to McDonaldisation specifically when relating to the culture of consumerism. ...read more.

Conclusion

The employee's role is to see visitors through the rides as promptly and effectively as possible. Although not listed by Bryman there is one other principle of Disneyfication, control. Like McDonaldisation holds a large amount of control over visitors to the park and employees. Visitors are having a controlled experience it has its own currency that can only be spent in the theme park, physical territory, special laws, restrictions on access and services. (Johnson, 1981) The employee's behaviour is also controlled as mentioned before by scripts. As this kind of development spreads, there is less and less space for other values and other ways of doing things. The problems caused by businesses are mostly ignored: ecological problems, dehumanising work, and 'third world' exploitation. Both McDonaldisation and Disneyfication have taken the organisational strategies of Ford, Taylor and Weber one-step further. McDonaldisation in particular is not only applied in factories like Fords assembly line but throughout many sectors and Disneyfication to a lesser extent. Both provide an environment of order and efficiency and predictability that shields outside influences. On significant advantage of McDonaldisation is that organisational and technological innovations are more quickly and easily diffused through networks of homogeneous operators, as one format is suitable. McDonaldisation and Disneyfication can be applied everywhere even in the home with ready meals that can be cooked within minutes in the microwave. The theory of McDonaldisation certainly will be around for a while longer as it is reflective of today's society and its wants and needs. ...read more.

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