Discussing factors that influence a company.

Authors Avatar

Unit 4

Internal factors are those that influence the company which can be control by them

External factor are those that influence the company but are not controlled by them

Political

Economic

Social

Technological

Political may affect a business

Like business, the government have objectives. These objectives can be grouped into Social and Economic

Social – Ensure people are safe and secure by providing defence and law and order

  • Ensure people have access to housing and health care
  • Ensure people are educated
  • Improve quality of life

Economic – Aim for full employment

  • Maintain low level of inflation
  • Achieve a stable balance of payment
  • Improve standard of living

Government adopt three types of policies in order to achieve their objectives. They are the Monetary, Fiscal and Direct control.

Monetary Policy

Government controls the amount of money in economy by controlling the banks. Main reason of using the policy is that it reduces inflation.

To do this they – Increase Interest rate which should reduce the amount of money people will borrow which will reduce demand of a product.

Join now!

Lower inflation can help both consumer + businesses – neither of them has to pay as much for the goods or services they want eg. Customer can buy products cheaply, Businesses can buy cheaper raw material and make their product cheaply which means big profit for the business. However the point above is a ‘can’ not a ‘is’, the demand for the product is low and their loans and repayment is high meaning the business might go bust

Fiscal Policy

If the government lowers the taxes, people will have more money to spend on, meaning more demand, ...

This is a preview of the whole essay