• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Do you think it is a good idea for companies to use corporate social investment to promote their corporate image?

Extracts from this document...

Introduction

Altered Attitudes cc 1. "Companies used to find it bad taste to gloat about their generosity but now realise that they can use their good work to promote their corporate image." Do you think it is a good idea for companies to use corporate social investment to promote their corporate image? Yes, companies become aware of the impact of their activities on all of their stakeholders and express their commitment to contributing to sustainable economic growth, while also improving the quality of life of their employees and their families, of the community where they conduct their business and of society at large. The idea is to develop all three dimensions of a company, which generates long-term value and contributes significantly to obtaining long-lasting competitive advantages. It's ability to provide effective customer care. This corporate identity forms the basis for all the relationships it establishes through its financial and commercial activity, the execution of its social actions and the day-to-day expression of its corporate 2. What is meant by "corporate citizenship"? Corporate citizenship is a term used to describe a company's role in, or responsibilities towards society. ...read more.

Middle

They have improved thousand of people that are living in poverty. * One drawback of CSI is that community based projects often remain dependant on their donors for survival even though they are provided with huge amounts of money. Altered attitudes (CSI) has to set this right___ this is all part of CSI challenges they have to face and solve. * Large companies employ altered attitudes cc to help them utilise their CSI money in a manner that is visible and sustainable. The job of CSI consist of various challenges like this * In 2004, Altered Attitudes cc was commissioned by a public company to develop 6 community based organisations so that they could become self-sustaining. * The 6 community-based organisations were registered as non profit organisation. The non-profit organisations will be able to continue operating independently of massive corporate investment. 5. Discuss the benefits business derives from implementing corporate social investment programmes. Refer to the article and mention other benefits you can think of. * Their model has become a skills development resource for government and business. The model they have developed for CSI has become a resource for the government. ...read more.

Conclusion

Lecturers suggest that in South Africa there are two conflicting socio-business models. The European model is competitive and profit driven. The African model is social and politically driven. In many cases in South Africa corporate involved with CSI, who have adopted a more European approach are trying to uplift people who relate better to a spirit of 'Ubuntu' which translated means 'I am because of what you are'. The communities tend to be more group orientated and inter-dependent where as corporate tend to be independent and target driven. Furthermore, many of the community dwellers are rural people living day to day with a very basic education, minimal health care facilities, without electricity at subsistence levels. Carmichael and Drummond (1989:62) suggest that as a result it is not surprising that - �Community groups ask for computers when they don't have electricity; �Community groups may direct funding requests to the wrong person; �The form of the request, even if directed to the right person, may appear hopelessly un business like and be lacking fundamental information; �A project that is enthusiastically proposed by a community group or by the respective company may lose momentum and diminish within three months; and �Members of the community will not necessarily think or act like business people. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Business, Companies and Organisation, Activity section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Here's what a teacher thought of this essay

3 star(s)

***
This improves as it goes but the writer does not show evidence of a full grasp of the questions. Full understanding of the material is necessary before beginning to write. Whole passages of this appear to be lifted and often the question set is not addressed.

Marked by teacher Dennis Salter 01/05/2013

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Business, Companies and Organisation, Activity essays

  1. Marked by a teacher

    NVQ level 2 unit 2 Business Administration. Worksheet on Principles of providing administrative services

    5 star(s)

    They could be used for bringing up information, tracking orders, making designs and even products, paying staff and a vast amount of other uses. Photocopiers- Again there are different types available from small home office uses to massive industrial usage ones.

  2. Marked by a teacher

    Tesco Stakeholders

    4 star(s)

    Tesco have responded to customer needs in a positive way showing that they put their customer's needs first. Some examples of this are below. Have you noticed where the petrol station at every Tesco store is located? The petrol station is located where it can be accessed on your way in or out of Tesco.

  1. Business Studies Edexcel Coursework

    * Customers - without them, the business will fail. Obtaining customers means the business must embark on market research; which I am here to aid Errol with. * Suppliers - supply many of the "inputs" for the business, such as products, and raw materials. * Property and equipment - in Errol's case, a big garage space, a small office, tools, etc.

  2. Functional Areas within McDonalds

    Marketing department will also take part in promotional activities such as advertising on the internet, TV adverts and in magazines. They will make the advert in a way which will make the customer think "I wouldn't mind that" and then this will persuade the customer to then go out and buy the Big Mac or whatever the product is.

  1. Internal and External Stakeholders of Alton Towers

    As a result of the traffic there is noise and pollution, but it has an upside as due to loads of traffic, people will get a bit hungry/ thirsty and will go into local newsagents or shops to get food or drinks so thus resulting in local shops prospering.

  2. Operational Risks for Online Businesses

    Vulnerability To Hostile Attack According to the National Hi-Tech Crime Unit, cybercrime costs British businesses billions of pounds per year. It is not just the larger businesses which are threatened by hackers, spoof websites or denial of service attacks (DOS).

  1. Advantages of a Public Limited Company (Plc)

    (Advantages and disadvantages need 2 b dun) Not for profit or a charity Non-profit making organisations may range from small clubs and societies to large organisations with huge annual turnovers. Their aim is not to make a lot of profit but they aim to at least breakeven so they can afford to keep the business going.

  2. Case Study of the "Life is Good" clothing company.

    liked the ?Life is Good? slogan and drawing of Jake that had been sketched by the John. So Bert and John printed up to 48 Jake shits for a local street fair in Cambridge, Massachusetts. By noon 48 shirts were gone, something that had never happened!

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work