Dominos Pizza's aims and objectives.

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What are they?

These are what a company wants to do to improve sales which will inevitably lead to more profit. A big company e.g. Domino’s Pizza will have different aims and objectives to a small company e.g. R. Bethells Fish Mongers because Domino’s Pizza has already broke even, made profit and expanded which mite be the aims and objectives of R. Bethells Fish Mongers for the future.

Dominos Pizza’s aims and objectives

• To break in and expand in the British market.

Dominos Pizzas have not yet fully broken into the British market and would like to expand more.

• To improve customer relations.

They would like to be more on a one to one bases with their and take time with them.

• Improve speed and efficiency of pizza making.

Making pizza’s faster means they can cope with larger amounts of customers and make more sales.

• Improve efficiency and speed of delivery.

Having more drivers ready to drive further and faster but safely.

• Lower the cost of pizzas.

To make it more affordable, this will make people want to buy a pizza.

• Make more profit.

All companies will want to make a profit.

R. Bethells Fish Mongers’ aims and objectives

• To expand the size of the shop.

This means they can put more products on the front for sale at any one time.

• Import more varieties of fish.

This will make a wider variety of customers come to the shop to buy fish which they recognise.

• To project an honest, up front business.

People will be confident that they are not being cheated into buying anything over priced or under quality.

• Make a profit.This is what every company aims for.

How will Dominos Pizza achieve these aims and objectives?

Dominos pizza has come up with a number of promotional ideas such as the Dominos Heat Wave® Hot Bag which keeps the pizza oven hot during a normal delivery. It is made out of a water repellent nylon rather than vinyl previously used. It both insulates and removes unwanted moisture from the bag keeping the pizza crisp and hot. This will boost sales as there customers will know there pizza will hot when it arrives.

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     The “spoodle” was an invention by Jeff Goddard who is the world fastest pizza maker. It is designed to be a ladle and a spoon to cut down on the time it takes to sauce a pizza. Dominos pizza have taken this on board and are using it to make a more efficient pizza delivery. Another way they have improved efficiency is through the Dominos Pizza Distribution which allows there stores to focus on delivering and making pizzas. It works by a head quarters to make the pizza dough, grate the cheese and chop the vegetables and send ...

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