Dominos Pizza's aims and objectives.
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Aims and Objectives What are they? These are what a company wants to do to improve sales which will inevitably lead to more profit. A big company e.g. Domino's Pizza will have different aims and objectives to a small company e.g. R. Bethells Fish Mongers because Domino's Pizza has already broke even, made profit and expanded which mite be the aims and objectives of R. Bethells Fish Mongers for the future. Dominos Pizza's aims and objectives o To break in and expand in the British market. Dominos Pizzas have not yet fully broken into the British market and would like to expand more. o To improve customer relations. They would like to be more on a one to one bases with their and take time with them. o Improve speed and efficiency of pizza making. Making pizza's faster means they can cope with larger amounts of customers and make more sales. o Improve efficiency and speed of delivery. Having more drivers ready to drive further and faster but safely. o Lower the cost of pizzas. To make it more affordable, this will make people want to buy a pizza. o Make more profit. All companies will want to make a profit. R. Bethells Fish Mongers' aims and objectives o To expand the size of the shop.
They must also provide training, developing and promoting their employees by training employees at the work place, planning jobs so their employees enjoy new experiences and develop new skills. R. Bethells Fishmongers Unlike big businesses, small businesses like R. Bethells don't have separate departments such as a finance department, a human resources department, a research and development department, an administration and ICT support function. Except theirs is all done by the bosses whom are responsible for each of the above. They have to look after the account books, make bank transactions, pay the tax man, pay for all the expenses and pay the staff their wages. One of the bosses will take responsibility for account books, expenses and wages. While the other makes the bank transactions and pays the tax man. R. Bethells recruit staff directly from the public. Potential employees apply at the shop and if there are vacancies, the boss will take them on and train them how to handle knifes and cut fish in specific ways. New recruits start by working once a week on a Saturday and if the boss is pleased by how they work, they will be offered a full time job. Health and safety is a big issue in the shop as there are a lot of sharp objects and wet slippery floors, so all employees are forced to wear water proof, rubber soled foot wear and to wear standard clothing supplied by the boss.
E-mail is fairly efficient and extremely fast. Telephone is also easy and efficient way of communicating because you receive instant feed back. Fax is another good way, but problems can occur if there is nobody to receive at the other end and sometimes it cannot be done if someone is using the phone line. External Communications This is when workers within Dominos communicate to others outside the business. Weather it is customers or suppliers it is done in a range of ways depending on which is most suitable to the circumstance. Here is a range of ways in which Dominos communicate to others outside the company; * Telephone * Fax * E-mail * Face to face * Advertisement Advertisement is mainly used to attract customers to the shop but it can also attract others business' to join or sell a product or an idea to Dominos. Face to face is a much preferred way to talk to other businessmen as there is little noise (distractions) so a message is clearly read but can be a costly and a time consuming process. E-mail and fax is generally used to place orders for the shop because there will be a person on the receiving end constantly taking orders. Telephone is a widely used and preferred way to communicate. It is used for all sorts of the jobs and is generally efficient but noise can be a problem if someone is using the internet or fax machine.
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