Drawing on your understanding of the theories of motivation and using examples where appropriate, critically assess the role of money as a motivator?

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Drawing on your understanding of the theories of motivation and using examples where appropriate, critically assess the role of money as a motivator?

The basic outlook on motivation is that needs equal behaviour which in turn equals satisfaction and vice versa. I.e. you have certain needs or wants, and this causes you to do certain things (behaviour), which satisfy those needs (satisfaction), and this can then change where needs/wants are primary.

‘The underlying idea is that all human beings are motivated to undertake certain actions – including purchasing goods and services and going out to work – by certain needs. Various needs come into play as motivators.’(Abraham Maslow.)

Abraham Maslow suggested that we are motivated to satisfy our needs hierarchically: first is the desire to satisfy physiological needs, then the desire for security, the desire for companionship and a sense of belonging, the desire for self-esteem, and the desire for self-actualization, doing what one most wants and is best suited to do. As people’s lower or basic needs are met, broader more in depth issues motivate them.

A person needs to feel as if his/her needs have been met on previous level(s) before moving upward. A person will not be motivated by love until he/she has had both his/her physiological and security needs met. For example babies’ needs are as basic as they come. All they wants is food, sleep, and a clean nappy, and not necessarily in that order. As they continue to get their survival needs met, they eventually request that their safety needs be addressed. At this time, their motivations are based purely on basic, survival needs.

In all five cases of Maslow’s model, money to some extent plays a vital role in satisfying such needs one way or another. Money is often talked about as the ultimate motivator. It is the basic reason why most of us go to work everyday. It provides us with numerous freedoms. It allows us a variety of choices. If one has no money, or insufficient funds for basic needs, then one will do almost anything to get some. Money is a motivator at this basic level. However, as one begins to have enough to satisfy basic needs, it has less and less effect. People will generally choose to do things they like, prefer or which meets their values and aspirations, rather than seek money for its own sake. Of course, if they are in, or join a reference group whose members have more money than they do, then money may enter the motivational equation again. Equally, if they see other people, especially those within their own company or profession, earning more than they do for the same work (relative deprivation), then they may well be motivated to either complain about money or indeed seek a similar job elsewhere that pays better.

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However, people in general seem to reach a balance between money and effort, between money and the calls of family and interests. For instance, commission schemes are supposed to motivate increased effort in sales people. The truth of the matter is that for most sales people, they do not. The sales person works as hard as they need in order to get to a level of income that they require. At this point they are said to have "satisficed" and their needs and income are in balance. Offering more money will not necessarily increase effort beyond this point.

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