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DuraClean Cunningham wants to provide carpet cleaning services that will become their main avenue for sales. Importance of Marketing

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Introduction

Marketing Introduction Paper Torri Tolliver University of Phoenix MBA 502: Managing the Business Enterprise David Fox Group#GA06MBA01 July 25, 2006 According to the marketing association, marketing is an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders. (Wikipedia, free encyclopedia, 2006.) This paper will discuss a problem facing an organization as a result of globalization, problem definition, relevant facts, opportunity identification, and risks. With the mindset of seeing issues and problems as opportunities it can enable a leader to better energize people. Realizing opportunities can help to take a long-term perspective while meeting immediate needs, and can help focus on creating value for the long term for all stakeholders. ...read more.

Middle

Wilbert Cunningham suggests that the importance of marketing is for economic growth and living standards. Being able to deliver the desired satisfaction more effectively and efficiently than his competitors is very important. Wilbert has a lot of competition being that he works by himself and his services is limited where as his competitors offer more services and are more staffed. Challenges By not really evaluating the situation of DuraClean Cunningham, this could impact the marketing mix. Wilbert must be aware of competitors. Recession could affect his company as if there was to be a slump in the economy, and they may not be able to afford the high cost to run the company as well as customers not being able to afford to pay the services. ...read more.

Conclusion

It asks questions about competitors, government regulations, economic trends, technological advances, and numerous other factors that make up the business environment. (Wikipedia, free encyclopedia, 2006.) Conclusion Leaders approach problems differently. Some see them as obstacles to be resolved and move on. Others see them as something to avoid. And others have a unique ability to see them as, another, of many opportunities that leaders must realize if their organizations are to succeed. Values can impact the productivity and commitment of an organization and the decision-making process can determine its failure of success in ones personal and professional life. With the mindset of seeing issues and problems as opportunities it can enable a leader to better energize people. Realizing opportunities can help to take a long-term perspective while meeting immediate needs, and can help focus on creating value for the long term for all stakeholders. Duraclean Cunningham has been in business for 25 years. ...read more.

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