• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Elements of the marketing mix - prepairing a marketing campaign for a new company.

Extracts from this document...

Introduction

Elements of the marketing mix Introduction Page 3 Sources of knowledge Page 4 Competition and influences on the company and its products Page 4 The elements of the marketing mix Page 4 - 7 Company and product analysis Page 7 - 8 Over Coming Financial Problems Page 8 Evaluating and decisions I have made Page 8 - 9 Bibliography Page 10 Appendix Page 11 Action plan Page Introduction The assignment I have chosen to do assignment 6, which is to prepare a marketing campaign for a new company. I have chosen to investigate small newly opened clothes shop called "Urban Surf" established in Devoils lane Bishop Stortford. This is a newly opened business that has not been operating more than six months. My plan for the company's marketing campaign must include; � All the options that the company should consider, � Why I have chosen to make the decisions I do. I will have to research the company and what forms of marketing they have intended to be set up. Also I will need to know what funds are set-aside for marketing. All of this will found out through primary data collection that will be in the form of a letter to the business Marketing strategies for "Urban Surf Co" Sources of knowledge To help generate a fully comprehensive marketing strategy for your company I will use four source of information to investigate the way you wish to be perceived and the way other firms have achieved this 1.Paper. ...read more.

Middle

Personal selling involves communication directly with the customers; this is always one to one contact for example double glazing sales man. This involves the sales man approaching the customers rather than the customers coming to a shop. Potentially this is the promotion technique that is most likely to sell the most products but this is not a good option for your company, as it would involve large amounts of stock being taken to see all the clients. Public relations is the relations between the company and the public. This is about presenting a caring image to the public and potential customers, of a place were they would want to shop. This image can be achieved by; � Through sponsorship of events related to the product or the image that is wished to be portrayed. � Sponsorship or the setting up of youth teams. � Making money available for help with community projects such as building a youth centre. � Buying equipment for schools. Due to the fact that Urban Surf Co is such a small newly opened company they will not have the large P.R budget to cover these large events. In the future they may be able to put a small amount of money in to local schemes or events but this is not in the immediate future. Sales promotion is also known as point of sale promotions this is because this is where it happens. ...read more.

Conclusion

Thirdly I would I suggest that the company has a large and colourful displays which are in store. This will there for be point of sale promotion. Using this the company will be able to market the product ranges in specific ways. This could also an advantage to the company as the clothing firms that the shop deals with may already supply stands and displays. If they do not the clothescompany may be willing to allocate funds for purchase of these products. Also I would also recommend a large sign out side of the shop to increase attention and to encourage people in to the shop this should also be accompanied by sign on the side of the street for the purpose of informing people where the shop is allocated. The pricing strategies of the company would not greatly come in to play as the clothes prices are already set when they come from the factories so your company will only have a say on the discounts on old ranges or other deals negotiated with the producer. The final suggestion I think that the company should use is that they should have an advert in the local newspaper which will then have the affect of also drumming up new business this could also have a free 10 pound off voucher on it so that customer will be more likely to try the shop. Although this will cost the shop quite a large amount of money it will introduce new customer and also get the company know. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Marketing and Markets section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Marketing and Markets essays

  1. Marketing mix

    Figure 3 allocates products (both goods and services) on a product tangibility scale. For the products which are mainly services, the service provider needs to give more attention to the consumer's concerns about the product. 3.1. MAJOR CHARACTERISTICS OF SERVICES Services have four characteristics that must be considered while designing marketing programs.

  2. Strategic Marketing Report - Virgin Trains

    Identify the right media - How best to target the market-its useless having a target market of 60-70yrs and placing adds in the teen magazine. 3. Create the right message - so it appeals to the segmentation. A knitting firm couldn't have a modern slang word in it because it wouldn't appeal to them.

  1. Retail Marketing Case Study – The Body Shop and the Retail Marketing Mix

    Each has a cleansing bar, body wash and body lotion. Men These products are obviously intended for male use. A face range is offered with are the shaving in mind: face protector, face wash, face scrub, shaving cream and after shave gel.

  2. Business GCSE Unit 1, A1

    Cadburys headquarters now stand in London. Cadburys has become the world's second largest confectionary manufacturer. Cadburys is in the secondary industry sector because their ingredients are bought to make the chocolate and it is then manufactured into the finished product to sell.

  1. Business Studies Coursework

    Researching your environment will benefit that business by putting them in a position to develop a strategy for both the long and short term. Strengths 1. New business opening: Since my sports shop will be opening, it will attract some attention to some customers who may want to buy or compare prices with other big top sports shops.

  2. I have been asked to produce a marketing strategy for an existing or new ...

    Sampling A sample survey is a representative of something. For example it should represent the whole population. The purpose of sampling is to find out and make estimates about the population from the sample. Test Marketing Test marketing is usually used when companies do not have sufficient time or money to do market research.

  1. For this project I have been instructed to come up with a marketing strategy ...

    The three main factors affecting the amount charged for a product or service, are; the cost of production, customer demand and competition. Place-This refers to the chosen outlets for a product or service, for a product to be very successful it must be easy to access, Mobile phones are very

  2. Marketing coursework

    easiest way to find out what the customers want in a restaurant * Questionnaires - i chose this method because it will be the best way to find out why the customers come to a restaurant and why they come to the restaurant For my primary market research I have decided to use a questionnaire and an interview.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work