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Elements of the marketing mix - prepairing a marketing campaign for a new company.

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Introduction

Elements of the marketing mix Introduction Page 3 Sources of knowledge Page 4 Competition and influences on the company and its products Page 4 The elements of the marketing mix Page 4 - 7 Company and product analysis Page 7 - 8 Over Coming Financial Problems Page 8 Evaluating and decisions I have made Page 8 - 9 Bibliography Page 10 Appendix Page 11 Action plan Page Introduction The assignment I have chosen to do assignment 6, which is to prepare a marketing campaign for a new company. I have chosen to investigate small newly opened clothes shop called "Urban Surf" established in Devoils lane Bishop Stortford. This is a newly opened business that has not been operating more than six months. My plan for the company's marketing campaign must include; � All the options that the company should consider, � Why I have chosen to make the decisions I do. I will have to research the company and what forms of marketing they have intended to be set up. Also I will need to know what funds are set-aside for marketing. All of this will found out through primary data collection that will be in the form of a letter to the business Marketing strategies for "Urban Surf Co" Sources of knowledge To help generate a fully comprehensive marketing strategy for your company I will use four source of information to investigate the way you wish to be perceived and the way other firms have achieved this 1.Paper. ...read more.

Middle

Personal selling involves communication directly with the customers; this is always one to one contact for example double glazing sales man. This involves the sales man approaching the customers rather than the customers coming to a shop. Potentially this is the promotion technique that is most likely to sell the most products but this is not a good option for your company, as it would involve large amounts of stock being taken to see all the clients. Public relations is the relations between the company and the public. This is about presenting a caring image to the public and potential customers, of a place were they would want to shop. This image can be achieved by; � Through sponsorship of events related to the product or the image that is wished to be portrayed. � Sponsorship or the setting up of youth teams. � Making money available for help with community projects such as building a youth centre. � Buying equipment for schools. Due to the fact that Urban Surf Co is such a small newly opened company they will not have the large P.R budget to cover these large events. In the future they may be able to put a small amount of money in to local schemes or events but this is not in the immediate future. Sales promotion is also known as point of sale promotions this is because this is where it happens. ...read more.

Conclusion

Thirdly I would I suggest that the company has a large and colourful displays which are in store. This will there for be point of sale promotion. Using this the company will be able to market the product ranges in specific ways. This could also an advantage to the company as the clothing firms that the shop deals with may already supply stands and displays. If they do not the clothescompany may be willing to allocate funds for purchase of these products. Also I would also recommend a large sign out side of the shop to increase attention and to encourage people in to the shop this should also be accompanied by sign on the side of the street for the purpose of informing people where the shop is allocated. The pricing strategies of the company would not greatly come in to play as the clothes prices are already set when they come from the factories so your company will only have a say on the discounts on old ranges or other deals negotiated with the producer. The final suggestion I think that the company should use is that they should have an advert in the local newspaper which will then have the affect of also drumming up new business this could also have a free 10 pound off voucher on it so that customer will be more likely to try the shop. Although this will cost the shop quite a large amount of money it will introduce new customer and also get the company know. ...read more.

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