• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Evaluate and justify the use of an appropriate promotional mix with respect to business and marketing objectives for an Italian cafe.

Extracts from this document...

Introduction

D1: Evaluate and justify the use of an appropriate promotional mix with respect to business and marketing objectives for the selected organisation. In this assignment, I will evaluate and justify the use of appropriate promotional mix in relation to business and marketing objectives for a selected organisation. I will describe in detail why I chose particular promotional material to meet business and marketing objectives and analyse the strengths and weaknesses based upon the promotional mix I have used. The selected organisation I have chosen will be 'Italian Fiesta', which is a campaign I had to promote as part of assignment 3. Italian Fiesta is a local caf� in which it had been refurbished by its new owners in an 'Italian' style theme. The owner wanted to attract more business people to shop at the local caf� where they offered breakfast and lunch, this to increase the number of customers to shop more than once a day. Although we were under the timescale of a month in which we had to promote the business, we were also given a limited budget of �2000, in which we had to resource ourselves in order to promote the Italian based caf�. ...read more.

Middle

The leaflet we designed had a bright Italian background (in the form of the Italy colours), indicating immediately to the consumer that the caf� is Italian based, which is probably the most important factor to inform the customer about. We made sure that the leaflet was specifically designed and had the relevant information such as the location of the caf� and the products that the caf� were going to sell. This is vital to clear as misleading customers about products that the caf� doesn't sell could lead to the business losing customers. We also had to include contact information so that customers could maybe phone in the caf� to order food or to see whether the caf� is open. We used pictures so that consumers are able to get a feel of some of the products that the caf� has on offer. We placed this on the front (main) side of the leaflet so that it is eye catching to the consumer as soon as they see the leaflet. We made 1500 printout leaflets as they can be easily distributed around the local area and are the most common method of promotion used by a business of a similar stature. ...read more.

Conclusion

The reason behind this decision was that we believed that consumers would be more likely to read a poster that had a limited amount of writing on the poster rather than having a 'jammed' pack poster full of writing and fewer pictures. By just stating the important points and more use of pictures proved to be more eye catching for us and potential consumers. This could help achieve the aims of this organisation as students and working class people could notice this poster when they shop at local newsagents or public areas when they go to work or college. Although these won't be distributed to houses like leaflets, they will be situated at public areas such as on buses or some of the local shops nearby. This would increase customer awareness of the business on a whole or be a drawback as some people like the elderly who do not shop as often as other student are more likely to miss the poster rather than students who walk past on a day to day basis. Flyers For flyers more money which mean better promotion TV radio, more time, better use of materials, mention customer having free coffee when they complete research for questionnaire, constraints, link all to aims and objectives ?? ?? ?? ?? Business BETC Level 3 Unit 9 ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Marketing and Markets section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Marketing and Markets essays

  1. Marketing mix

    of a friend when considering whether to take part in the aerobics class than a special price promotion which could more easily influence the sale of a tangible product. * Inseparability refers to the idea that, in most service operation, production and consumption cannot be separated.

  2. Market research for a cafe

    �5-10 10 �10-15 14 �15 or more 6 3. Would you prefer eating in or take away? Eat in 7 Take away 3 Depends 20 4.

  1. Business GCSE Unit 1, A1

    At Easter Cadburys bring out a range of different Easter eggs, small, large, and huge ones. These are suitable for children and adults. Cadburys main competitors are Mars (master foods), Nestle, Lindt, Thornton, Wrigley. Mars and Nestle are head on competition because they both make and sell similar products.

  2. With reference to your local area, would a new healthy fast food restaurant represent ...

    An economy which is in a recession is characterised by high unemployment, and low confidence. Because of high unemployment spending is low; confidence about job security is also low. Businesses face a tough time, consumers will not spend because of low disposable income.

  1. For this project I have been instructed to come up with a marketing strategy ...

    its products and increase sales to what they have been in the past, and probably higher then they have been since they were first released. My marketing mix Product- The phones will continue to be of a high quality, but will not be as technologically advanced as the recent phones that have been released.

  2. creating a marketing proposal

    Rubicon is a small business and its have reached a higher class of targeted audience * Education: - Rubicon have giving mush information for students to help in their education for example business * Culture - its launched from the Asians and its * Attitudes (health, environmental consciousness, etc.)

  1. Business Studies Assignment Marketing

    (please circle- more than one if needed) * Bowling * Wimpy * Arcade * Bar * American pool 7. What facility did you find to be the best? (please circle) * American pool * Wimpy * Arcade * Bar * Bowling 8. Do u think any of the following facilities needs to be improved?

  2. This coursework entitled "Marketing" is about creating a marketing strategy for a new or ...

    Audi will choose exclusive distribution in their showrooms and from their website. This fits in with speciality and high value goods, like the A6. Promotion Promotion involves communication about a product or service so customers and consumers know about it.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work