Evaluate and justify the use of an appropriate promotional mix with respect to business and marketing objectives for an Italian cafe.

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D1: Evaluate and justify the use of an appropriate promotional mix with respect to business and marketing objectives for the selected organisation.

In this assignment, I will evaluate and justify the use of appropriate promotional mix in relation to business and marketing objectives for a selected organisation. I will describe in detail why I chose particular promotional material to meet business and marketing objectives and analyse the strengths and weaknesses based upon the promotional mix I have used. The selected organisation I have chosen will be 'Italian Fiesta', which is a campaign I had to promote as part of assignment 3.

Italian Fiesta is a local café in which it had been refurbished by its new owners in an 'Italian' style theme. The owner wanted to attract more business people to shop at the local café where they offered breakfast and lunch, this to increase the number of customers to shop more than once a day. Although we were under the timescale of a month in which we had to promote the business, we were also given a limited budget of £2000, in which we had to resource ourselves in order to promote the Italian based café.