• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Evaluate critically Quality Management theories as expounded by Deming and Juran.

Extracts from this document...

Introduction

Evaluate critically Quality Management theories as expounded by Deming and Juran. Introduction Total Quality Management (TQM) has become a key management issue due to the increasing importance of quality. The gurus of TQM define it to suit their beliefs, prejudices and business and academic experiences. There are common elements such as top management support, customer and supplier relationships and employee involvement. "They are all talking the same `language' but they use different dialects" (Oakland, 1989). Oakland (2003) demonstrates the differences and similarities of Deming and Juran under 12 different factors. I will address the following: � Definitions of quality. � Degree of senior management responsibility. � Improvement basis. � Cost of quality. Their definitions of quality Deming defines quality as, "a predictable degree of uniformity and dependability at low cost and suited to the market". According to Juran quality is, "fitness for use" (Oakland 2003 p.18). Can either of these definitions on its own be quality? The consumer needs to be satisfied not only that the product is fit for its purpose but also that s/he gains value and satisfaction by owning and using the product or service for the cost of obtaining it. This may vary from customer to customer. For example, a car that offers security, durability, luxury or any such added feature is more likely to be considered a 'quality product'. ...read more.

Middle

Can an organisation expect its staff to reach an optimum level of quality without raising their wages? Employees and management need to be very motivated in order to have high levels of quality. To achieve this, the organisation will have to look in to the motivation factors put forward by various motivation theorists. This means more work and costs. Therefore, there is a trade-off between wanting the finest level of quality and the costs of production. The TQM magazine 1998 states that Deming believes that motivation campaigns are useless. Juran argues that motivation does not assure a zero defects production (Juran et.el 1974 p.18-28). Improvement basis and cost of quality At this point there is a conflict between the two gurus. In Deming's opinion there is no optimum level of quality and it requires continuous improvement. He adds that organisations should eliminate goals without methods. Juran on the other hand believes that there is an optimum level of quality and that it is not free. He argues that organisations should take the project-by-project approach and set goals. Deming's philosophy is, "continuous improvement through life-long improvement" (Landesburg. P Nov/Dec 99 p.59-61). To validate his statement he introduces a model called the Plan-Do-Check-Act in which he states that management needs to identify customers' needs and continuously improve their products. ...read more.

Conclusion

They both agree that quality is a genuine issue of good management practice. Although they recognise that leadership and motivation is required, they fail to draw up adequate plans to deal with the problem. Both theorists identify that quality is based around the customer's needs but Deming fails to address that the continuous move towards improving quality can sometimes be unattainable and may not be applicable to all products. Flood (1993) criticises Deming by saying that, "the action plan and methodological principles are too vague to be readily put in to practice. There is no clear "Deming method". Juran's methods of quality improvement highly undervalue the contribution that the worker can make. Most organisations apply a 'bottom up' initiative where they communicate with the workers to identify potential problems on the production floor. There could be issues that the workers maybe aware of that the management are blind to. The quality methods are traditional and old fashioned, aimed solely at the basic control systems and ignoring the vital and most important resource of an organisation, the human resources. The principles and methods say nothing about cultural and political issues, which play a major role in organisations at present. Both gurus do not consider benchmarking, supplier chain management, the quality data and reporting dimensions. These tools can be very useful and are vital for quality management. Landesburg (1999) concludes that Deming's theory appeals to theoretical minds and Juran's to practical minds. BIBILIOGRAPHY Quality Management: Oxford, Butterworth Heinemann ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE People in Business section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE People in Business essays

  1. Content and process theories of motivation

    for work this individual is also goal oriented because they are working towards something in this case promotion. This is explained in the goal theory based on work by Locke, which states "working towards a goal is a motivator itself, this was stated by Locke that goal setting is more

  2. What is the purpose of management theory? Explain how knowledge to understanding of management ...

    level management, they will know a great deal more about the company and how it operates, and will be able to use Theory Z management theories effectively on the newer employees. Conclusion x, y z With respect to overall management style, McGregor's Theory X and Theory Y managers seem to

  1. Analysis of a Contract Specific Organisation

    identifying mutual objectives, discussing problem resolution and then identifying improvements. Underpinning this framework would be; * feedback from end users * feedback from contractors * feedback from senior management * agreeing a performance measurement plan for DJ * agreeing key performance indicators with contractors * regular contract review meetings up and down the supply chain.

  2. Produce a case study comparing two business organisations, investigating the extent to which each ...

    idea of the type of information contained in a Professional Health and Safety policy. Health and safety regulations of 1974 Act state that all employers have a responsibility to ensure health and safety requirements of their employees. All companies regardless of their size must have a written safety policy ensuring

  1. Investigate about the important roles that management plays in achieving my chosen organisation aims ...

    which indicates the general likelihood of consumers spending either rising of falling, which affects the company's sales, wage rates, cost and profit. The economic environment is mostly determined in Tescos by the following due to the effect they have on the business based on the fact that they are stakeholders

  2. Business Management Theories.

    Due to high specialisation, the quality of the product is compromised because tasks become monotonous or repetitive, allowing no room for employee empowerment, development or creativity. The pyramid structure of business organisation creates a small span of control and a rigid chain of command rendering communication between staff and management void.

  1. Banquets Management

    They should be lined up in the same order next to their station. If candles are provided, they have to be lit before the guest enter. 10) BRIEFING THE WAITERS Banquet is normally handled and overlooked by one person only usually it will be the banquet manager or the senior head waiter.

  2. Rekindle the latent innovation

    Also, if the agreement is properly structured, the customer will find it hard to switch to other suppliers, because the terms for delivering utility value would have to change with a whole new supplier organisation. The customer would virtually have to start all over again.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work