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Evaluate the links between an organisation's characteristics and its success in gaining competitive advantage and achieving its aims

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Introduction

D1 evaluate the links between an organisations characteristics and its success in gaining competitive advantage and achieving its aims A company needs an aim to be successful; theses aims help a business build their organisational and financial characteristics. However there are other factors those organisations need in mind to keep stakeholders happy and be successful. They need to keep in mind is being environmentally and ethically responsible an example of this Emirate airline is very ethically responsible as they have their own charity called ?The Emirates Airline Foundation? this is a non-profit charity and is actually funded by Emirates Airline but anyone make a donation on the charity website. The charity helps disadvantaged children by providing them with food, education, housing and health care, this charity, this gives Emirates competitive advantage as they have their own charity and makes them stand out from other airline who don?t have their own charity. To be environmentally responsible the airline is investing in new economically efficient aircrafts which produce less CO2 and are a lot more environmentally friendly, one of these planes is the Airbus 380 which is a very efficient plane and has a fuel consumption low as 3.1 litres per 100 passengers per kilometre, organisations need to do this as there ...read more.

Middle

business and how will they a profit, sometime` what companies do when they are short on money is sell share or become partners with another competitor on the market for example First Choice and Thomson merged together in 2007 to become one big company they both still kept their name but were owned by one organisation which is Tui Travels, and because of this merge their share on the stock market increased by 10% and led to approximately £100 million increase in profit. But to achieve this, the company needs to have a good image in the market so that customers will instantly be attracted to them rather than going to other competitors. However merging can have negative effect a main one is there is no competition which means you have wiped out a large amount of the market which means there is no competitor, Merge can also create negative competition between employees and lead to violence between co-workers. However a merger has negative effects for consumers as there are no competitor so the company can charge high prices and the consumer will not have anywhere else to go. The image of the company mostly relies on their customer service for example if your staff is helpful and give customers the ...read more.

Conclusion

However the overall success of a company will depend on its organisation which means that CEO, director, manager, coordinator and supervisor. The leadership team needs to use opportunities to gain competitive advantage for example First Choice can offer holiday packages at a cheaper price as they are a larger organisation and they sell directly to the customers and a smaller organisation can?t offer the same price so this is an advantage that first choice have over other tour operators. If a business is organised properly and has good characteristics it will help the organisation meet its financial aims. As the leadership team makes all the decisions for the organisation it is their responsibility to make sure the business is successful, so they have to make sure that the decision they make will have a positive impact and make a profit instead of a loss. So for example if Emirates launch a new route they need to be certain that it will be successful but first they need to do promotion of that route in the correct place, that?s how they will make it successful and all of this is down to the leadership team. ...read more.

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