• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Evaluate the links between an organisation's characteristics and its success in gaining competitive advantage and achieving its aims

Extracts from this document...

Introduction

D1 evaluate the links between an organisations characteristics and its success in gaining competitive advantage and achieving its aims A company needs an aim to be successful; theses aims help a business build their organisational and financial characteristics. However there are other factors those organisations need in mind to keep stakeholders happy and be successful. They need to keep in mind is being environmentally and ethically responsible an example of this Emirate airline is very ethically responsible as they have their own charity called ?The Emirates Airline Foundation? this is a non-profit charity and is actually funded by Emirates Airline but anyone make a donation on the charity website. The charity helps disadvantaged children by providing them with food, education, housing and health care, this charity, this gives Emirates competitive advantage as they have their own charity and makes them stand out from other airline who don?t have their own charity. To be environmentally responsible the airline is investing in new economically efficient aircrafts which produce less CO2 and are a lot more environmentally friendly, one of these planes is the Airbus 380 which is a very efficient plane and has a fuel consumption low as 3.1 litres per 100 passengers per kilometre, organisations need to do this as there ...read more.

Middle

business and how will they a profit, sometime` what companies do when they are short on money is sell share or become partners with another competitor on the market for example First Choice and Thomson merged together in 2007 to become one big company they both still kept their name but were owned by one organisation which is Tui Travels, and because of this merge their share on the stock market increased by 10% and led to approximately £100 million increase in profit. But to achieve this, the company needs to have a good image in the market so that customers will instantly be attracted to them rather than going to other competitors. However merging can have negative effect a main one is there is no competition which means you have wiped out a large amount of the market which means there is no competitor, Merge can also create negative competition between employees and lead to violence between co-workers. However a merger has negative effects for consumers as there are no competitor so the company can charge high prices and the consumer will not have anywhere else to go. The image of the company mostly relies on their customer service for example if your staff is helpful and give customers the ...read more.

Conclusion

However the overall success of a company will depend on its organisation which means that CEO, director, manager, coordinator and supervisor. The leadership team needs to use opportunities to gain competitive advantage for example First Choice can offer holiday packages at a cheaper price as they are a larger organisation and they sell directly to the customers and a smaller organisation can?t offer the same price so this is an advantage that first choice have over other tour operators. If a business is organised properly and has good characteristics it will help the organisation meet its financial aims. As the leadership team makes all the decisions for the organisation it is their responsibility to make sure the business is successful, so they have to make sure that the decision they make will have a positive impact and make a profit instead of a loss. So for example if Emirates launch a new route they need to be certain that it will be successful but first they need to do promotion of that route in the correct place, that?s how they will make it successful and all of this is down to the leadership team. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Business, Companies and Organisation, Activity section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Business, Companies and Organisation, Activity essays

  1. English for business

    At the end of 2000, the specialists from Data monitor estimated that at the end of the year 2005, around 20% of the world population would be connected at the Internet.

  2. Business Studies

    some people are required to sell the product > Marketing provides jobs and income for millions for Australians - this income is used to satisfy their needs and wants - buying these innovations and products * Types of markets - resource, industrial, intermediate, consumer, mass, niche > The production and

  1. Business Studies Edexcel Coursework

    To take a random sample, it's necessary to take all the names of the people who live in a particular area (electoral register) and use a systematic approach to selecting the sample, e.g. every 50th person on the list. This person needs to be interviewed to make the sample truly random.

  2. tesco aims and objectives

    The nationwide press keeps tabs on every single thing that Tesco does, good or bad. This either helps gain or loses customers. Tesco's main objective is to keep hold of customers. Tesco superstores have used intelligent strategies in keeping the pressure groups of their support by using their �2.2 billion

  1. business aims and objectives

    Like other business eWave will need aims and objectives. eWave computers as a business have aims and objectives. Aims and objectives will help the business e-wave achieve its wants and needs. Further more the business will need aims and objectives to loan money out from the bank. The banker will observe the aims and objectives and will make a

  2. Ownership, Location and Aims and Objectives of Lex Transfleet and Express Diner

    be earning a lot of profit which they can invest back to the business. When one owner is absence the other can cover the other's duties but when one owner dies then the business is unlikely to exist. Also one owner can be dishonest and unreliable to the other owner,

  1. Report on Contrasting Organisations

    * Reach more customers through additional channels; I.e. being able to reach more customers by widening their shopping options, e.g. proving online shopping and home delivery, opening new convenience stores, offering bank services and also by enlarging product ranges. * Grow supermarket space; i.e.

  2. Free essay

    Business Ethics

    Conflict of interest Conflict of interest results when a business person takes advantage of a situation for his or her own interest rather than for the employer's interest. Such conflict may occur when payments and gifts make their way into business deals.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work