• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Evaluate the links between an organisation's characteristics and its success in gaining competitive advantage and achieving its aims

Extracts from this document...

Introduction

D1 evaluate the links between an organisations characteristics and its success in gaining competitive advantage and achieving its aims A company needs an aim to be successful; theses aims help a business build their organisational and financial characteristics. However there are other factors those organisations need in mind to keep stakeholders happy and be successful. They need to keep in mind is being environmentally and ethically responsible an example of this Emirate airline is very ethically responsible as they have their own charity called ?The Emirates Airline Foundation? this is a non-profit charity and is actually funded by Emirates Airline but anyone make a donation on the charity website. The charity helps disadvantaged children by providing them with food, education, housing and health care, this charity, this gives Emirates competitive advantage as they have their own charity and makes them stand out from other airline who don?t have their own charity. To be environmentally responsible the airline is investing in new economically efficient aircrafts which produce less CO2 and are a lot more environmentally friendly, one of these planes is the Airbus 380 which is a very efficient plane and has a fuel consumption low as 3.1 litres per 100 passengers per kilometre, organisations need to do this as there ...read more.

Middle

business and how will they a profit, sometime` what companies do when they are short on money is sell share or become partners with another competitor on the market for example First Choice and Thomson merged together in 2007 to become one big company they both still kept their name but were owned by one organisation which is Tui Travels, and because of this merge their share on the stock market increased by 10% and led to approximately £100 million increase in profit. But to achieve this, the company needs to have a good image in the market so that customers will instantly be attracted to them rather than going to other competitors. However merging can have negative effect a main one is there is no competition which means you have wiped out a large amount of the market which means there is no competitor, Merge can also create negative competition between employees and lead to violence between co-workers. However a merger has negative effects for consumers as there are no competitor so the company can charge high prices and the consumer will not have anywhere else to go. The image of the company mostly relies on their customer service for example if your staff is helpful and give customers the ...read more.

Conclusion

However the overall success of a company will depend on its organisation which means that CEO, director, manager, coordinator and supervisor. The leadership team needs to use opportunities to gain competitive advantage for example First Choice can offer holiday packages at a cheaper price as they are a larger organisation and they sell directly to the customers and a smaller organisation can?t offer the same price so this is an advantage that first choice have over other tour operators. If a business is organised properly and has good characteristics it will help the organisation meet its financial aims. As the leadership team makes all the decisions for the organisation it is their responsibility to make sure the business is successful, so they have to make sure that the decision they make will have a positive impact and make a profit instead of a loss. So for example if Emirates launch a new route they need to be certain that it will be successful but first they need to do promotion of that route in the correct place, that?s how they will make it successful and all of this is down to the leadership team. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Business, Companies and Organisation, Activity section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Business, Companies and Organisation, Activity essays

  1. English for business

    Banker's Draft( issue process is straight forward; available in major currencies, expensive to purchase, involves lengthy formalities including giving an indemnity to the bank) 4. International Money Order(cheap, issue process is quick, but appropriate for smaller amounts up to GBP 1000 or USD 2,500..)

  2. Business Studies

    storage/warehousing and the business needs a smaller amount > A computerised inventory system using bar codes to identify stock movement will give the business instant information on about it's stock eg) when and what stock needs to be ordered > The internet can be used to automatically email suppliers when

  1. tesco aims and objectives

    The governments have to keep an eye on the activities of Tesco's and other businesses. Tesco are monitored on a full-size scale as they have the highest market share of 29% and a profit of �2.2 billion. Over a third of the U.K's population shop at Tesco.

  2. Describe the aims & objectives of the school.

    If the school were in massive debt then the government would find it cheaper to close the school down. There is another problem if the school goes into debt it would ruin the schools reputation and profile. Limited liability applies to the school this meaning if the school goes out

  1. Report on Contrasting Organisations

    * Reach more customers through additional channels; I.e. being able to reach more customers by widening their shopping options, e.g. proving online shopping and home delivery, opening new convenience stores, offering bank services and also by enlarging product ranges. * Grow supermarket space; i.e.

  2. business aims and objectives

    services to people who are in education within the area of London. In order to generate revenue they plan to hold workshops regarding computers and technology to the schools within the city. The products and services eWave Computers offer, include the manufacturing of custom and pre-defined computer systems.

  1. Ownership, Location and Aims and Objectives of Lex Transfleet and Express Diner

    The owners of Express Diner have unlimited liability which is that they invest in capital and if they were in debt they have to pay more than what they had invested in the business. For example the owners of Express Diner invest �20,000 and they become indebt of �70,000 then they have to pay it all back.

  2. External influences related to Jaguar Cars and Marriot Hotels

    The last thing that Jaguar has done is that they have changed the material that they are using for the XK and XF models. Normally Jaguar would use mild steel on the body of their cars but they have now started to use aluminium, by doing this it brings them a lot of advantages.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work