There were various other advertising and promotional methods that I could have considered adapting. However, based on my research, it was not deemed appropriate for many of the advertising methods. Firstly, only 10% of respondents preferred newspapers as a form as advertising, and although local newspaper advertising can be rather cheap to advertise on, it still is very hard to notice by readers. Some disadvantages of are a declining readership, close competition with other ads, and newspaper clutter.
A declining readership is one of the most often-cited disadvantages of newspaper advertising. Some people no longer wait for news to be delivered on the doorstep. Instead, they read an online publication for free or a similar fee, which gives them instant access and sometimes a constantly updated source of news.
Another disadvantage is that an advertisement is sometimes placed alongside competing ads. For example, a car dealership might place an ad, but if another car dealership places an ad in a similar spot, those ads are competing for leads. In addition, it can be argued that two car dealership ads placed anywhere on one newspaper are competing in a small space. This is one of the major disadvantages of newspaper advertising; potential leads can be so easily attracted to similar advertisements.
Depending on the newspaper layout, clutter can be another problem. Sometimes ads selling certain products are placed on one page or section of a newspaper. The viewer is bombarded with advertisers attempting to sell things and must carefully read the paper to find what he or she is looking for. Combined with small print or a reader who is not familiar with the layout, clutter can be disastrous for advertising.
In general, newspapers do not include high-quality photos. High-quality photos would increase printing time and costs. As some newspapers are already dealing with slow delivery time and high costs compared to other news mediums, the addition of high-quality photos could destroy them. For advertisers, this means they have to work harder to make their images stand out.
Radio advertising is another advertising method that I could have considered using to advertise Greenford Sports Centre. However, only 5% of respondents preferred radio advertising. Aside from this, there are many other disadvantages of radio advertising. Radio advertisements are only temporary. Unlike printed advertisements, radio requires the listener to remember all of the important points and information within the time short span of the advertisement. Printed advertisements can be saved or cut out to be viewed when they are needed. However, if you miss details in a radio advertisement, there's no way to pause or rewind; instead, the listener must wait until the ad played again.
To radio listeners, advertisements can appear as nothing more than a disruption to the entertainment. This means that listeners may adopt the habit of tuning out during the advertisement period. They may cease to pay attention or might even change the station until the commercial break has passed. Also, the majority of people will listen to the radio in the car during their commute to work. This means that as they are concentrating on driving, radio advertisements can often pass by unnoticed.
The poster was designed primarily to be located across the gym and some parts of the school. As the poster is a standard A4 design, multiple copies would need to be produced in order to attract as many students as possible.