Explain the concept of diversity management in contrast to equal opportunities, and discuss to what extent the increasing popularity of diversity management signals a genuine progress in creating a fairer workplace.

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0401154                MT0813A

Explain the concept of diversity management in contrast to equal opportunities, and discuss to what extent the increasing popularity of diversity management signals a genuine progress in creating a fairer workplace.

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For business to be successful in the emerging global marketplace they must develop their ability of diversity.   Diversity is imperative in the business world, whether the business is big or small and can be vital to the potential success of the business.  

The main objective of this essay is to explore diversity management in contrast to equal opportunities and to discuss to what extent the increasing popularity of diversity management signals a genuine progress in creating a fairer workplace.  This essay first focuses on the concept of diversity and then progresses to discuss diversity in contrast to equal opportunities.  

According to Kandola and Fullerton diversity is defined as:

‘The basic concept of managing diversity accepts that the workforce consists of a diverse population of people.  The diversity consists of visible and non-visible differences, which will include sex, age, background, race, disability, personality and work style.  It is founded on the premise that harnessing these differences will create a productive environment in which everybody feels valued, where their talents are being fully utilised, and which organisational goals are met.’

Managers need to possess emotional intelligence in order to be successful managers of diversity.  Individuality is expected of the workers but at the same time they expect team work and group co-operation however this could potentially cause tension in the workplace. Originality and independence are also desired characteristics of workers yet compliance and standards of performance are also desired characteristics also.

The key to a healthy and thriving business is to select and recruit staff who are committed to the company but who also offer valued individuality. The company has a set of values and beliefs which they follow when rejecting or accepting applicants.  This selection process is described as a ‘cultural sieve’ and greatly contributes to control in the recruitment process.

Managers are required to recognise good performers and performance, as it is an essential part of management.  Some organisations reward individuality and creativity, however, some organisations would rather see these characteristics left at home during the office hours.  Thus, managers need to understand their employees, and recognise the culture of the organisation.

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The concept of workforce diversity includes the principle of equal employment opportunity. (EEO)

There are many socially defined minority groups, some of which are:

Women, racial/ethnic minorities, disabled people.  Individuals who are gay, lesbian, bisexual or transsexual are also defined as minority groups.

These are just some of the groups for whom legal protection against discrimination is available.  

The CIPD (2003) provides a wider definition of diversity in which they include informational diversity-which is differentiating people in terms of their functional background and their education.  They also differentiate people in regards to their personality ...

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