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External influences affecting the development Of the marketing strategy.

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  • Essay length: 1285 words
  • Submitted: 02/02/2004
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GCSE Marketing and Markets

The first 200 words of this essay...

External influences affecting the development

Of the marketing strategy.

SWOT

The purpose of SWOT analysis is to conduct a general and quick examination of a businesses current position so that it can identify preferred and likely directions in future. SWOT analysis involves looking at the internal strengths and weaknesses of a business and the external opportunities and threats.

Strengths

Cadburys have many strengths, these are:

* They are one of the leading brands of confectionary worldwide.

* From looking at my primary research everyone have heard of Cadbury's ltd in some way.

* They produce high income annually.

* They generate a high business standard and have a good reputation.

* They have a good competitive nature and cause other leading brands to learn from their strategies.

Weaknesses

Although Cadbury's are a well reputed business, every business has flaws in some part of the company. Whether it is factors that cause losses, hardships, disputes, grievances and complaints for a business these all can causes a businesses reputation to fail.

If you look at the history of Cadburys, the actual company has changed managerial

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