• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Factors affecting a businesses marketing mix All businesses have a marketing mix, whether they are aware of it or not.

Extracts from this document...


Factors affecting a businesses marketing mix All businesses have a marketing mix, whether they are aware of it or not. They offer products they make these available at particular places for specific prices, and they chose whether to back the product with various kinds of promotional activity. Better managed businesses actively plan their marketing mix, and they take several factors into account in determining precise nature of the marketing mix for each product. ...read more.


Key features of Amazons marketing mix are: * Low prices - the company has reduced prices whenever possible, which has meant that it has struggled to make profits * Heavy promotion - Amazon is noted for offers such as free postage and tailored offers for customers based on their previous purchases * Extending the product range - Amazon sells a wide range of products, including not just new books but toys, CDs, wine and second-hand books. ...read more.


Market research can also reveal new or unexploited target markets which the marketing mix can then be deployed to meet. In 2004, Mintel, the market research company, published a report showing that British women are less likely to use anti-wrinkle and ant-ageing creams then women in other western European countries. Only 36% of British women used these creams, compared to about a half of French women and Spaniards, and two-thirds of Germans. Manufacturers are likely to use this information to plan marketing mixes that include promotional campaigns to encourage greater usage of anti-wrinkle and anti-ageing products by British women. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Marketing and Markets section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Marketing and Markets essays

  1. Marked by a teacher

    The Marketing Mix

    3 star(s)

    I would defiantly not use the technique loss leader as I am starting the business will already start on a relatively big loss as I need a considerable amount of capital. Loss leader is a product which is sold at a loss to attract customers to buy other full price products sold by the business.

  2. Peer reviewed

    marketing mix

    3 star(s)

    The place it is made in is fruit towers. There is a lot of competition for smoothies at the supermarket e.g. Tropicana smoothies etc, but if the prices are not good enough then customers could move on to rival smoothie producers for example Tropicana smoothies, supermarket brand smoothies etc.

  1. Development of a coherent marketing mix.

    canteen so hopefully they will be interested in the tuck shop and go buy products from it. It is also easy to reach and in clear sites of the students. Another thing that will attract customers is that the profit earned is going to buy them something so hopefully they will buy products from the tuck shop for that reason.

  2. edexcel Marketing Assignment

    stated that their most purchased product range from JD Sports is trainers. In order for me to satisfy the customers' need, the most demanded products will need to be offered to the customers by the new shop. The new shop will sell other products such as sports tops but the biggest product ranges will have trainers and tracksuits.

  1. Marketing mix

    The marketing mix is the organization's overall offer or value to the customer. The 'Marketing Mix' is a term used to describe the combination of tactics used by a business to achieve its objectives by marketing its products or services effectively to a particular target customer group.

  2. Marketing Mix Cadbury's

    You can find Cadbury's product in almost every Corner shop, grocery shop and superstore in the UK so they have done well with the place. Promotion Promotion represents all of the communications that a marketer may use in the marketplace.

  1. thorpe pask marketing

    The need to appeal to a wider audience and become more of a national brand is very much at the forefront of the marketing strategy at the two parks. Up until now, theme parks have been able to survive on that one to two hour catchment area alone, but it is clear that times are changing.

  2. Business studies marketing coursework

    advertisement is aimed at school kids, advertising during the morning or early afternoon, would be a waste of money as although the advertising cost is less, most of the children who the advertisement is aimed at would be in school.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work