• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month
Page
  1. 1
    1
  2. 2
    2
  3. 3
    3
  4. 4
    4
  5. 5
    5
  6. 6
    6
  7. 7
    7
  8. 8
    8
  9. 9
    9
  10. 10
    10
  11. 11
    11
  12. 12
    12
  13. 13
    13
  14. 14
    14
  15. 15
    15
  16. 16
    16
  17. 17
    17
  18. 18
    18
  19. 19
    19
  20. 20
    20
  21. 21
    21
  22. 22
    22
  23. 23
    23
  24. 24
    24
  25. 25
    25
  26. 26
    26
  27. 27
    27
  28. 28
    28

Factors that have influenced the development of the UK leisure and recreation.

Extracts from this document...

Introduction

The factors that have influenced the development of the UK leisure and recreation. In the leisure and recreation industry there are six many categories within the United Kingdom. They are: * Arts and entertainment * Sports and physical recreation activities * Heritage * Catering * Countryside recreation * Home-based leisure There have been a number of factors that have influenced the development of the industry, and these have risen from the industrial revolution. The factors that have influenced the development of the leisure and recreation industry are: - Increase in leisure time Over recent years, the amount of leisure time available to the majority of people in the United Kingdom has increased, so this has also increased the number of facilities, products and services, which satisfy the customer's demands. There has been introduction of paid holiday's entitlement since 1938, because it has become a legal requirement for employers to give their employees paid holidays. It is now known fact that 94% of workers in the United Kingdom now get four weeks or more paid holidays per year. The length of the working week in the united kingdom had been reduced slightly, so this has gave the workers in the united kingdom, more leisure time to participate in leisure and recreation activities. Theses days the typical working week in the united kingdom ranges from 37-40 hours per week, which is not a lot compared to the 1850's because a typical working week 70 hours, and in the 1950's it gradually fell to 50 working hours per week. It is not just the workers who have free time available to participate in leisure activities, because groups like the retired and the unemployed people need a choice of activities to participate in to, because they have a lot of leisure time available to them. Many workers now have greater choice regarding the pattern of their working week as well as less hours, for example, some employers operate flexitime systems or a four day working week. ...read more.

Middle

Objective 2 - To determine the additional beauty treatments demanded by the majority. Objective 3 - To determine the prices that clients are willing to pay for various treatments and how regularly they will demand the treatment in order to determine to what level stocks would need to be held. Objective 4 - To determine how many days a week and at which times the Bar will attract the most custom, to enable opening times to be planned around the optimum demand times. Primary Research Method After researching various methods of research and considering the time limitation in which it must be compiled, it has been decided that a survey is to be conducted in Louth using a random stratified quota selection method of sampling of 100 women within specific age groups which will be recorded in a tally chart format (see appendix). The two main concerns in sampling are how to choose the right people for the interview and how many to interview. The four main methods of sampling have been researched and this may be found in the appendix. The given information will also contribute to calculation of costs in Objective 4 of the secondary research. Questionnaire and Results of Consumer Survey AGE: 15-20 41-45 21-25 46-50 26-30 51-55 31-35 56-60 36-40 61-65 WHY ARE YOU CURRENTLY IN LINCOLNSHIRE? Residing here Studying here Working here Visiting DO YOU/WOULD YOU CONSIDER HAVING NAIL AND/OR BEAUTY TREATMENT? Yes No IF SO, WHERE DO YOU CURRENTLY HAVE IT DONE? Louth Grimsby Horncastle Holton-le-Clay Caistor Other WHAT TREATMENT DO YOU/WOULD YOU CONSIDER HAVING? 1. Accrylic Nail Extensions 2. Manicure 3. Pedicure 4. Nail Art (airbrushing) 5. Threading (eyebrow, upper lip etc.) 6. Waxing (legs, arms, underarms etc...) 7. Massage HOW MUCH WOULD YOU BE WILLING TO PAY FOR THE ABOVE TREATMENTS? � 5-10 10-20 20-30 30-40 40+ ON WHAT DAY WOULD YOU PREFER TO VISIT A NAIL & BEAUTY PARLOUR AND AT WHAT TIME? ...read more.

Conclusion

From the project I have compiled however, not taking into consideration external factors, the idea of opening a Nail & Beauty Bar in Louth is definitely feasible. The forecasted profits are extraordinary mainly due to the low costs incurred and if such a simple idea could generate such large sales turnover, it may not be a bad idea to make the idea of the 'Lincs Nail & Beauty Bar� a reality! APPENDIX A Map of the Proposed Location for the 'Lincs Nail & Beauty Bar�. Various Methods of Sampling Random Sample o Random sampling involves selecting respondents to ensure that everyone in the population has an equal chance of being interviewed. Achieving a totally unbiased sample requires careful thought. o Research companies use the following methods: Pick names at random from the electoral register, e.g. every 100th name. Send the interviewer to the address given on the register If person is out, visit twice more before giving up (to maximize chances of catching those who lead very busy lives and are rarely home. o The method is very effective, but slow and costly. Quota Sample Quota sampling involves selecting interviewees in proportion the consumer profile within the target market, for example, in the case of the Bar, equal numbers of women within the specified age groups. This method enables interviewers to question anyone who walks down the street as long as they achieve the correct the quota and they can interview as when and where they want. This is the most commonly used method of sampling because it is relatively cheap and effective. Stratified Sample Stratified sampling involves only interviewing those with a key characteristic required for the sample e.g. only women interviewed with respect to the Bar. Within this section of the population, individuals can be found at random, or by setting quotas based on factors such as social class and region. Cluster Sample Cluster sampling is the process of sampling within a specified area only. E.g. in a selected seaside resort (for swimwear). This is not a common form of sampling. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Marketing and Markets section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Marketing and Markets essays

  1. Peer reviewed

    Location factors for a business

    3 star(s)

    1. Consider the population statistics in the area 2. The number of people who are looking for jobs 3. The skill that workers will need to have 4. The wage or salary that people in that area will expect. Many businesses locate their business in that area's which would benefit them the economy.

  2. Opening an Arcade – Feasibility Study

    In order to promote the image of my business I must use the necessary and most effective advertising, to promote both what the arcade provides and also show how it is competitively better than other rival firms. The image that I would like to be promoted of my arcade is one of high quality at competitively low prices.

  1. Marketing Plan for the Targe' Full Service Spa Salon

    Wal-Mart seems to have the idea on what to offer other than just the traditional items found at retail stores. They offer a full line of supermarket and pharmaceutical services within various stores. Wal-Mart has learned that killing two birds with one stone gives an upper hand on the competition.

  2. Marketing Thorpe Park and London Dungeons.

    You can book your hotel online or on the day but I would recommend booking online for a cheaper cost. Here are some of the hotels that are near by Thorpe Park. Customers could stay a night at one of the following hotels if they wanted to: Mercure Thames Lodge Hotel.

  1. AVON Case Analysis

    Avon has been able to develop new customers by adding new innovative products for teens as well as anti-aging and preventative aging cosmetics for the older portion of the market. Developing different products for different complexions and skin tones generate new markets as well.

  2. Research in to setting up a specialist foot massage boutique.

    to find out the name and addresses of the various treatment spas in postcode W1, as this is where I plan to open my first 'We Do Feet' branch on Oxford Street. I used this information so I could visit my competitors and gather individual information about them.

  1. For this project I have been instructed to come up with a marketing strategy ...

    should attract a lot of people who may have previously been hesitant due the high costs. Below is a table showing the population in terms of social grouping of the U.K in 1999: Socio-economic group % Of population A-Upper class 2.8% B- Middle class 18.6% C1- Lower middle class 27.5%

  2. Explain how development in the consumers market have impacted on food retailing

    Nowadays, many retailers leave their businesses (shops) open for much longer period of time during the day, some of them even open on weekends as well as week days. Affluence has also played an important role in the radical change of the consumer market.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work