• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Fashion Marketing Concept. The function of Fashion Marketing.

Extracts from this document...

Introduction

Fashion Marketing Concept. The function of Fashion Marketing. Marketing and design are seen as a relationship in the fashion marketing concept. Those who produce expensive garments for an elite market need only worry about sufficient promotion to succeed. The alternative view is that people can not choose what they like until presented with decisions. The fashion marketing concept demonstrates that failure will occur only if there is a low concern for customers, profits and designs. It embraces the interdependence of marketing and design. This only occurs when the ability of the design is overestimated and customer's regards and the need for profit are ignored. Designers have to recognise how marketing can enhance the creative process. Progress can be made if marketing personal notice that within the fashion industry customer's requirements must respond with design. Market researchers can find information about sizing needs and the reactions to illustrations. Consumers may want different styling needs and the market researcher cannot produce these Marketing has to appreciate this. The following table maps out the results of the fashion marketing concept: High Concern for Fashion Design Low Commentary on Sustainable issues pertinent to the commercial market Recycling in domestic areas has become acceptable. The next issue will be renewal in fashion. Fashion changes all the time as it goes through different seasons. To the environmentalist this is very unattractive. ...read more.

Middle

Some give out toxic gases. Synthetic fibres are friendlier when energy and water usage are taken into consideration. Environmentally friendly fabrics are concerned with the manufacturer or fabric and how they biodegrade after disposal. In Germany a leading clothes manufacturer have been working on a range of biodegradable garments. Clothing manufacturers and fashion designers should be blamed for unfriendly emissions and not just for the textile industry. Green fashion is a movement against labels and what is seen as 'in fashion'. Basic clothing that can be worn whilst working such as jeans and Doctor Marten boots. They need only replacing when they wear out and not when the next season of fashionable clothes is out. During the 1980's we had the 'ecology look.' Designer clothes had environmental messages on them and the fabric was natural in feel and colour. In the designer world there is controversy over who is to blame for not practising environmentally friendly fabrics on their designs such as the designer or textile manufacturer. Most denim producers no longer use chemical finishing but use pumice stones to achieve the stonewashed finish. Katherine Hamnett, a very established fashion designer is concerned with the environmentally friendly fabrics. In time these will be available in high street shops. However these fabrics will be more costly and as a result, environmentally friendly products have a conflict of interest. Friends of the Earth have fashion clothing called 'green'. They use undyed and unbleached cotton. ...read more.

Conclusion

Nike has a five year contract with Tiger Woods which pays him $US100 millions and with Lleyton Hewitt work $US15million. Despite there wealth both companies still refuse to change their reforms so that workers can live in good conditions and have decent wages. Oxfam Community Aid Abroad, The Clean Clothes Campaign and Global Exchange have all pt forward proposals to Nike but they have refused them on a number of occasions. Conditions have only improved a little in factories. Workers have reported they are shouted at and humiliated by their supervisors less often than they were eighteen months ago and that sexual harassment incidents are occurring less often. Health and safety have improved a little as well. Sick leave is now possible for those who are genuinely ill. However, respiratory illnesses as a result of inhaling vapours from toxic chemicals are still occurring although a little less often. Workers still loose fingers in accidents involving cutting machines in the PT Nikomas Gemilang factory and safe footwear is denied to them. Possible amputation can occur from heavy metal moulds. Menstrual leave is available for few workers now however most are required to prove they are menstruating by pulling down their pants in front of factory doctors. Nike and Adidas have not done enough to address the concerns of the workers and human rights groups. The improvements that have been made are only little and not enough to change the poverty situation. Nike and Adidas workers still live without dignity. Structural reform is needed that is sustainable, transparent and independently verified. 1 ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Marketing and Markets section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Marketing and Markets essays

  1. Analysis of the current strategic situation facing Marks & Spencer.

    For M&S to be successful again they need to examine what made them successful originally - Simon's Marks understanding of customer preferences and trends. This led M&S to meeting the customers' needs in the market and establishing some very strong core competencies, which over time led to others.

  2. What is 'The Marketing Concept' and how has it developed over time? The ...

    pound that they spend instore back in vouchers every quarter either to be used in store or against great deals for example, towards bowling, magazine subscriptions, air miles, Tussauds group annual passes, weekend breaks, meals out etc. When the customer uses the vouchers against one of the deals the amount

  1. Marks & Spencer

    its necessary to identify what the existing and new customers want, and its necessary to be able to anticipate future trends and developments which could influence customers, such as the Marks and Spencer's food need to give good taste and quality with more ranges, anticipate an rise in the market, and increase the food range.

  2. Business Studies Assignment Marketing

    * Weaknesses- The weaknesses at XS Superbowl are: 1. There is no major bus route. 2. Wimpy is fast becoming a dying brand. 3. Youth culture is poor- puts off publicy good custom.

  1. edexcel Marketing Assignment

    Example: most people circled the price range of �60 - �90 and �90 - �110, yet from my observations the trainers seemed to be duplicates of other famous brands such as Nike, Adidas etc. (4.4), (4.5), (4.2) According to the problems mentioned in point (4.1)

  2. Introduction to the fashion Industry report

    Then comes the making-up stage. In small companies, designers and their assistants make patterns and cut sample garments. They note the number of different operations needed to make the garment and take steps to reduce them if they needed to keep in line with budgeting costs.

  1. Strategic Marketing Report - Virgin Trains

    Asked Alice. 'That depends a good deal on where you want to get to,' said the cat 'I don't much care where---.' 'Then it doesn't matter which way you go.' Said the cat. (Lewis Carroll, Alice in Wonderland) This shows just how important it is to plan.

  2. This report will focus on the adult palliative care provided by SAH proposing a ...

    Sales promotion Sales promotion will be used to encourage existing and potential consuming publics, volunteers and donators to 'engage in a transaction' (Sargeant, 2005: 166) with SAH. It will promote the integrated message of the benefits and services of SAH.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work