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Fashion Marketing Concept. The function of Fashion Marketing.

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Introduction

Fashion Marketing Concept. The function of Fashion Marketing. Marketing and design are seen as a relationship in the fashion marketing concept. Those who produce expensive garments for an elite market need only worry about sufficient promotion to succeed. The alternative view is that people can not choose what they like until presented with decisions. The fashion marketing concept demonstrates that failure will occur only if there is a low concern for customers, profits and designs. It embraces the interdependence of marketing and design. This only occurs when the ability of the design is overestimated and customer's regards and the need for profit are ignored. Designers have to recognise how marketing can enhance the creative process. Progress can be made if marketing personal notice that within the fashion industry customer's requirements must respond with design. Market researchers can find information about sizing needs and the reactions to illustrations. Consumers may want different styling needs and the market researcher cannot produce these Marketing has to appreciate this. The following table maps out the results of the fashion marketing concept: High Concern for Fashion Design Low Commentary on Sustainable issues pertinent to the commercial market Recycling in domestic areas has become acceptable. The next issue will be renewal in fashion. Fashion changes all the time as it goes through different seasons. To the environmentalist this is very unattractive. ...read more.

Middle

Some give out toxic gases. Synthetic fibres are friendlier when energy and water usage are taken into consideration. Environmentally friendly fabrics are concerned with the manufacturer or fabric and how they biodegrade after disposal. In Germany a leading clothes manufacturer have been working on a range of biodegradable garments. Clothing manufacturers and fashion designers should be blamed for unfriendly emissions and not just for the textile industry. Green fashion is a movement against labels and what is seen as 'in fashion'. Basic clothing that can be worn whilst working such as jeans and Doctor Marten boots. They need only replacing when they wear out and not when the next season of fashionable clothes is out. During the 1980's we had the 'ecology look.' Designer clothes had environmental messages on them and the fabric was natural in feel and colour. In the designer world there is controversy over who is to blame for not practising environmentally friendly fabrics on their designs such as the designer or textile manufacturer. Most denim producers no longer use chemical finishing but use pumice stones to achieve the stonewashed finish. Katherine Hamnett, a very established fashion designer is concerned with the environmentally friendly fabrics. In time these will be available in high street shops. However these fabrics will be more costly and as a result, environmentally friendly products have a conflict of interest. Friends of the Earth have fashion clothing called 'green'. They use undyed and unbleached cotton. ...read more.

Conclusion

Nike has a five year contract with Tiger Woods which pays him $US100 millions and with Lleyton Hewitt work $US15million. Despite there wealth both companies still refuse to change their reforms so that workers can live in good conditions and have decent wages. Oxfam Community Aid Abroad, The Clean Clothes Campaign and Global Exchange have all pt forward proposals to Nike but they have refused them on a number of occasions. Conditions have only improved a little in factories. Workers have reported they are shouted at and humiliated by their supervisors less often than they were eighteen months ago and that sexual harassment incidents are occurring less often. Health and safety have improved a little as well. Sick leave is now possible for those who are genuinely ill. However, respiratory illnesses as a result of inhaling vapours from toxic chemicals are still occurring although a little less often. Workers still loose fingers in accidents involving cutting machines in the PT Nikomas Gemilang factory and safe footwear is denied to them. Possible amputation can occur from heavy metal moulds. Menstrual leave is available for few workers now however most are required to prove they are menstruating by pulling down their pants in front of factory doctors. Nike and Adidas have not done enough to address the concerns of the workers and human rights groups. The improvements that have been made are only little and not enough to change the poverty situation. Nike and Adidas workers still live without dignity. Structural reform is needed that is sustainable, transparent and independently verified. 1 ...read more.

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