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Findings Analysis [Part 1]

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FINDINGS ANALYSIS I have found out my primary information about the idea of 'slim-line kitchen electrical appliances ' by doing a quota sampling, which meant dividing the population into various age groups and backgrounds and carrying out questionnaires. In my results in source 14, which is my questionnaire, the first question shows the gender of the amount of people that help fill in the questionnaire. Out of 150 people that I questioned only 36.6% were males and females a greater percentage of 63.6(%). This shows that on average most of the people I questioned were females. Source 2 also supports this idea as it states that the majority of people living in England are females at 51%. Also the details in source 6 show the gender of people that purchase brown and white goods, the larger percentage goes towards the women at 54%. Also an evidence of this statement that there are more women than men in GB is illustrated in source 2, it shows that in 2003 there were more women than men- and that I think has increased during recent years because source 2 shows that women are at 51% of the population in UK, then source 6 shows women are at 54 and source 14 [the questionnaire] shows they are at 63 percent (you can see that in the chart below that shows these results), and I predict this is going to escalate far more in a years or so time; which means if S and S plc was to choose ...read more.


Also another reason for people not to change their white goods purchased in last 5 years is that the white goods technology hasn't changed much in the last 5 years so no reason to change their white goods, but as source 8 of my raw information shows that there is an increasing demand of new technology therefore sale for the slim-line white goods will produce profit to S and S plc as the "savvy consumers" is the prime driver of the market. The pie chart in the same source reveals that the second highest percentage of consumers spending on electricals belongs to the household appliances this is a 23% of the expenditure. Question eight asks the people where they purchase their kitchen appliances; the applicants were given four choices out of which 3 were specialist retailers and one non-specialist. However you would expect a specialist such as Curry or Dixon's to rule this sort of market, but the majority of the people's answer was 'other specialist retailer' as these two retailers I mentioned are not experts and do not sell all brands that the people might be looking for. Some people have had good experiences with some brands that they wish to keep with. I predicted the majority of the shares should be owned by Dixon's; this is also what my sources show namely source 11; it shows that the majority of the shares in the market belonged to these retailers in 2004. ...read more.


This means that when S and S plc rules the JnK plc companies in Asia, they won't have much difficulty with introducing new products into the market and sell as much as possible. However more credibility goes to energy efficiency, so some people are interested in saving money per annual rather than once, at the purchase time, this answer was chosen by 12% of the total. This question too links to source 7 as it shows that more people are decreasing the amount of money spent on electricity, gas, & water etc. It shows that less people are ready to pay a lot of money for these appliances. The last question finishes off the questionnaire with asking the people if slim-line kitchen electrical appliances were in the market would the people buy them. The majority of the people chose to buy their goods only if their circumstances were to change. This means that even though slim-line kitchen electrical goods are a big success they will only be purchased when they need to replace them because people don't want to change their kitchen appliances too frequently, only when they move or if the old one is broken. 42.3% of people chose this for an answer. This means that people are not desperate to own one but they reckon it is a good idea to own one Well this questionnaire gave S and S plc a good guidance on what the market is like and if slim-line kitchen electrical appliances would sell in that market and to choose their target and unique selling point. ?? ?? ?? ?? M. ILHAQ ISAQ 11PL ...read more.

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