• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Fish and Chip Shop Business Plan Outline

Extracts from this document...


Fish & Chip Shop Business Plan Outline: What is it? There are few things more tempting than the smell of fish and chips. And it can be little coincidence that rosy childhood memories of seaside holidays, Friday teatimes and late suppers are more than often associated with the savoury treat. So the idea of owning your own fish and chip shop will probably seem like a similarly alluring prospect. Don't fall into the nostalgia trap, though, this isn't last of the Summer Wine. The modern day takeaway has big competition so you need to put a lot in to get it right. Get the winning formula, however, and you'll soon be cashing in your chips. Current market In the past few years, there has been a pretender to the throne of Britain's favourite takeaway - chicken tikka masala. However, all traditionalists can now breathe a sigh of relief; fish and chips is firmly back on top according to a survey by the British Potato Council. Its place at the top isn't down to traditional values. This market of independents has lead the field for much of the first 100 years of its history. Gradually the customer has been faced with a large number of alternatives, from Chinese takeaways to burger vans. Increasingly fish shops can't just open when they please and customers will vote against poor quality with their feet. This isn't consistent throughout the industry, however, so a good business will have its own very high standards. ...read more.


It's largely a matter of preference as to which fish you prefer. People near the sea might choose wet fish for its freshness although the price of frozen doesn't fluctuate so much and is also very fresh. Some owners also buy in par-fried chips as this saves time and staff costs but again it depends on the kind of product your customers will prefer. Who is it suited to? Fish and chip shops tend to be family businesses with premises above the shop, but that doesn't mean you have to be older or married to run one. In fact, with increased opening hours and higher standards, you'll need the energy to put a lot of hard work into the business. Nor do you need to have a background in the fish and chip or even catering industry. John Allport's business Allport's Fish and Chip shop in Pwllheli was named 2001 fish and chip shop of the year, and he maintains it's commitment rather than experience which drives success. "If you haven't got experience of the business, you haven't had a chance to get into bad habits. It's really good to be able to bring a fresh approach to this business so you can produce a consistently tempting and competitive product," he says. Joyce Willoughby put this theory into practice when she and her husband Charlie started up Charlie's Fish and Chip Shop in Amble, Northumberland. "We started up without any experience or help but by trial and error we put together a business based not on traditional grounds but on the importance of good, trained staff. ...read more.


Other factors like the standard of the premises and image you project is up to you. Promoting your business beyond a bright and welcoming shop is something several of the people we spoke to were doing. Loyalty schemes, buy one get one free and sponsorship of local sports teams or events can all get you better known and build up your business. Daring to flout the traditionalists still mourning the loss of newspaper wrapping, some businesses have addressed the soggy effect of paper wrapping by introducing cardboard boxes. Beedle says consumers who were originally dubious about the idea have been so impressed by the improvement in freshness and temperature, they've come back for more. Ultimately, the quality of the product is the number one factor in how much you will earn. If it's good, people will not only come back to you but they will travel out of their way, past other shops to come to yours. And they will tell their friends about you - incidentally something they'll also do if the product is bad, with the obvious opposite effect. Communicate with your customers, make them feel their custom is wanted, tell them how good your fish and chips are, then prove it by delivering a delicious product. Achieve this and you're sure to be the major plaice for takeaway for miles around. Contacts National Federation of Fish Friers (NFFF) Tel: 0113 230 7044 www.federationoffishfriers.co.uk Sea Fish Industry Authority (Seafish) www.seafish.co.uk (for your local industry authority) British Potato Council (BPC) Tel: 01865 714455 www.potato.org. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Business, Companies and Organisation, Activity section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Business, Companies and Organisation, Activity essays

  1. Business Studies

    of consumers Expand the product range - Extension of the business' product range presents the business to target new markets - The new products may be substantially different from the existing brands but will be promoted and distributed in a way that reaches new markets * Identifying target market >

  2. Free essay

    Write a business plan which I would set up within my school.

    What item do you purchase most from a stationary shop? 7 5. What item do you purchase least from a stationary shop? 6. Where do you normally buy your stationary from and why? 7. What days would you prefer our stationary shop to be open?

  1. Business Studies(Setting up your own business)

    I had no problem getting my questionnaires filled in and they were filled in by a variety of ages. I wouldn't make any improvements to my current questions but I would add some more questions and would defiantly use a bigger sample size because it would give me a more reliable and a better, general, overall opinion.

  2. Business plan for a new shop.The business idea I am going to be presenting ...

    7. Will you be visiting this store? Yes No Maybe 8. Do you think this store has a lot of competition? Yes No Not Sure 9. How far would you travel to be able to visit the store? 1 Bus 2 Buses 3+ Buses Thank You for your Time P3 - Describe the skills needed to run

  1. English for business

    b.Wait until he raises the topic of business. c.Stick to small talk for the first few minutes. d.Ask him to close the door of his office to prevent interruptions. 7. If someone smiles while you're explaining something, this means he is: a.Not sincere.

  2. Applied Business Unit 1

    The past costs and budgets are also analysed with their newly calculated costs and examine the factors that have changed the cost. The factors include: * Inflation * Interest rates * Exchange rates * Tax etc These factors need reviewing before calculating the new costs and budgets.

  1. Business Plan. After putting a lot of thought into what kind of business we ...

    I need to ask myself questions such as: * Am I realistic about my capabilities? * Can I accept the risks for my business? * Am I enthusiastic? * Can I learn from my mistakes? * What are my strengths and weaknesses?

  2. Ownership, Location and Aims and Objectives of Lex Transfleet and Express Diner

    At Lex they are PLC, this is very hard to consult with all the shareholders because there are over a million shareholders but in LTD there are 2-50 shareholders which is easy to communicate with all the shareholders. It would also be hard to have a share the profit or

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work