CSR and Ford Motors “Pinto” It was the 1960’s and the Ford Motor company had been under difficult competition from its Japanese and German rivals who where flooding the small-car market. Ford need to react and react fast if they intended to compete in the small car market, so Ford hastily pushed out the Ford Pinto, which till this day was one of the car manufactures darkest hours. Fords drive for money and its disrespect for human life and safety caused one of the biggest disasters in the automotive industry. The Pinto was designed so hastily that the car was produced in 25 months versus the usual 43 months it usually takes to
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