• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Ford Motors and the Pinto

Extracts from this document...

Introduction

CSR and Ford Motors "Pinto" It was the 1960's and the Ford Motor company had been under difficult competition from its Japanese and German rivals who where flooding the small-car market. Ford need to react and react fast if they intended to compete in the small car market, so Ford hastily pushed out the Ford Pinto, which till this day was one of the car manufactures darkest hours. Fords drive for money and its disrespect for human life and safety caused one of the biggest disasters in the automotive industry. The Pinto was designed so hastily that the car was produced in 25 months versus the usual 43 months it usually takes to properly produce a car. ...read more.

Middle

This left Ford with a moral dilemma. The extra cost to Ford to install the safer gas tank was about $11.00 a Pinto, which would add up to an estimate of 121 million dollars. With these numbers in hand Ford did a cost-benefit analysis and came to the conclusion that they would rather pay for the law suites, which were predicted at 50 million dollars, then actually make the change to the car, which would have cost 121 million dollars. Here Ford is saying that profit trumps human life and proceeded to produce the dangerous car. Studies have shown that the Pinto could have actually been a safe car if Ford decided to move the gas tank up above the rear axle, but the reason why Ford was reluctant to do this, was because of trunk space. ...read more.

Conclusion

This example truly shows how important CSR is in business. If CSR had a larger presence in the time of the Pinto, there would probably be a good chance that the necessary repairs and changes would have been made and innocent lives would have been saved because if it. If it was not for the presence of growing CSR values in today's society we could potentially have many more Pinto incidences on our hands. CSR does not just protect the environment or make sure fair wages are paid to employees, but in some circumstances it can save lives. Sources: Design Defect on the Ford Pinto Gas Tank: http://www.fordpinto.com/blowup.htm Wikipedia: Ford Pinto: http://en.wikipedia.org/wiki/Ford_Pinto 1971 Ford Pinto: http://www.time.com/time/specials/2007/article/0,28804,1658545_1658498_1657866,00.html Ford Pinto Fuel-fed fires: http://www.autosafety.org/article.php?did=522&scid=8 ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Business, Companies and Organisation, Activity section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Business, Companies and Organisation, Activity essays

  1. Business Studies Edexcel Coursework

    Define: Promotion The meaning of promotion in the marketing mix is the promotion of a product or service by the use of advertising, sales promotion, public relations, direct marketing, and personal selling. Promotion is about communicating with the customers to tell them what the product is, where they can buy it and how much it will cost.

  2. English for business

    Large companies are being referred to as corporations. Corporate is used to describe things relating to a corporation or to corporations. Large companies operationg in many countries are multinationals. Big business can refer to large business organizations or to any business activity that makes a lot of money.

  1. Business Studies

    an important contribution because it was the first theory to stress the relationships in a business > Relationships are not limited to those between inputs, transformations and outputs in the form of products > Contingency theory is all about preparing for the things that result from an uncertain future.

  2. Importance of Human Resources Management

    the job it is necessary for Ford that they carry out the right procedure, if not then they can face problems with poorly motivated staff, which may make trouble before leaving and can lead to loss. The Recruitment process also involves a number of documentation.

  1. Business Studies - Researching The Feasibilty

    They will not want to buy the book if they are not interested in the content. The advantage of creating a questionnaire is that it will supply simple results but important information. We will split the year group into boys and girls and the questionnaire is an easy way to

  2. External influences related to Jaguar Cars and Marriot Hotels

    the production line can carry on and this will help them keep their costs down because we know that it costs Jaguar hundreds and thousands of pounds to stop it. In order to ensure that Jaguar are abiding by the water resources act they have put covers on top of

  1. international presence

    There are currently three official candidate countries, Croatia, the Former Yugoslavian Republic of Macedonia and Turkey. In addition the western Balkan countries of Albania, Bosnia and Herzegovina, Montenegro and Serbia are officially recognised as potential candidates. There are a number of key events and features of the European Union: The single European act.

  2. Setting up a car sales garage.

    Source Of Finance Most Of My Money Will Come From My Partnership And This Money Will Be Used To Pay For Rent Which Will Be Approximately �1500 Per Month.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work