Formal statements that are prevalent „Ÿ Suggest what about the organization?

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CISCO    

CISCO

Hilda Ann Cutchember

Anyanso Phillips Agwu-Okeke

Jennifer Schroeder

Josh Magdziarz

Timothy Boles

Thomas Antonucci

ORG502

WERNER STEFFEN

May 26, 2004


CISCO

Formal statements that are prevalent ─ Suggest what about the organization?

“Cisco Systems' vision is to change the way we work, live, play and learn. Our mission is to shape the future of the Internet in ways that empower individuals to participate fully in our vision. This powerful shared vision and mission is what we all have in common at Cisco. Equally compelling is the broad spectrum of unique skills, perspectives, values and behaviors that influence how we each like to work, live, play and learn. This is what defines Cisco's diversity” (Chambers, 2003).  Cisco’s culture drives the company to set high standards for corporate integrity and to give back by using Cisco’s resources for a positive global impact. Strong, mutually beneficial relationships with partners, customers, shareholders, and the people who work for, with and near Cisco are essential to the business

Workspace: The Organizational Culture

Spare lines, bare walls, and sweeping curves are the non-ornaments of the CISCO workplace; these are cultural clichés for futurism and modern thinking that have been used since the 1920’s. Flat screen monitors are hung like paintings on the wall. More modern than the design proper is the CISCO Vice President Dave Rossetti's concept of the ideal office. Brad Stone of Newsweek writes, "CISCO VP Dave Rossetti heads a research group of 100 colleagues working on the office of the future. Rossetti talks about a workspace comprising free-floating employees who walk into a building and find an empty "generic office" nearest to their current team of collaborators. The office features boringly blank walls and surfaces when unoccupied, but senses when an employee wants to sit there, perhaps by reading his ID badge. Then it automatically customizes itself. Suddenly, the proper e-mail account appears on the PC, and the Internet telephone adopts that employee's extension. Even the digital picture frames render photos of the employee's family, or a favorite Ansel Adams vista."  Clearly, the message is that the workers make the workplace come alive. Customization for the individual indicates the company’s desire to make sure the worker is comfortable. The fact that each office would be identical illustrates that all workers would have equal resources. Corporate colors in the Executive Briefing Center are a sea like green/blue and a tan as shown in the promotional brochure. Warm yellow light flows from recessed fixtures in a design of radiating hoops. Clearly the message is “we are a global company”. The color scheme replicates that of the globe. To be seen as an agile competitor in the marketplace, a competitive company will ensure that its workers have the necessary tools they need to do the job well.

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Slogans ─ Inform people in the culture

The article The Best Team in the Business, (Doyle, 2004) describes a CISCO conference that was held in Honolulu. During the conference CISCO used an IP-based interactive polling system to pound Hawaiian drums and scroll the words "Incredible things happen" across a screen. The CEO enters the stage to an AC/DC song blasting over the large sound system. This type of slogan and saying provides the public with the impression that CISCO is up to date on technology, innovative, and motivates the crowd on the company. With the loud beat and demonstrations, the ...

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