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Attaullah Mirlashari 10i Applied Business GCSE Unit 1 Investigating Business Part 2 Task 1 Functional Areas To be able to sell products, specific functions must be performed by staff regularly. In a small business, individual people complete the functions. In medium or large business, such as Tesco, the functions are performed by individuals working as members of functional areas, or departments. Here is a diagram showing all functional areas. Here is a short description of all the main functional areas within Morrisons. * Finance and Accounts - They record and manage the revenue and costs of the business to calculate how much profit or loss it has made. If there are problems, action must be taken swiftly. Computers and IT mean that financial transactions can be recorded immediately and analysed. * Human Resources - They are in charge of all activities carried out by staff. They take care of such things as health and safety and working conditions of all staff. You would contact the human resources department of a business if you were applying for a job there. * Production / Operations - The operations function manages resources and the production. And making sure all activities carried out go according to plan. They are also responsible for producing goods and services by making the best use of resources (e.g. people and equipment). * Customer Services - The customer services department are responsible for the safety of all their customers'. They provide them with information, advice and after-sales service, and deals with customer complaints. * Administration / IT Support - The administration and IT support functions are responsible for a range of tasks which help the business run smoothly.
This is because they are set out to do one thing and one thing alone, which is to make sure business runs smoothly. In order for the Administration team to achieve their aim they would have to be responsible for many key areas. The Administration and IT staff in Morrisons are usually responsible for the following key areas: * Clerical work * Cleaning and maintenance * Health and safety * Security * Support for software applications * Electronic communications * Electronic transactions In Morrisons the clerical work done includes the collection and distribution of mail, record keeping, organising meetings and responding to enquires. Many different tasks are carried out by administrative and clerical staff during an average day. Some are routine, such as opening the mail, ordering stationary, preparing and filing documents. Also other tasks need doing, such as answering the phone, assisting callers, responding to urgent emails or faxes, and so on. The cleaning and maintenance is very important because when we went to Morrisons the store manager told us how a lot of customers do not like it when trolleys and baskets are dirty, so if the cleaning and maintenance is not done they might lose some of their customers. Health and safety is a major issue in all businesses, some more than others. It is not only the safety of the customers, also the workers have a right to work in a safe environment. If the place of work hasn't passed the trading standards' requirements then they have the right to close it down, if this were to happen to any Morrisons store they would lose a lot of customers that is why Health and Safety a major issue.
Customer Service includes all aspects of interaction with a customer and speaks to the organization's image in the mind of a customer. One of Morrisons' main aims is to provide a good customer service and if the Customer Service does their job properly they would achieve this aim. The role of the Marketing and Sales staff is like putting themselves in the shoes of the customer, knowing what they want and providing it for them. This is important because the one aim for all businesses, including Morrisons is to satisfy customers and producing what they want would definitely please them. The purpose of Research and Development is to design new products or improving an existing one, they also carry out a lot of surveys to the general public to find out how we would like our products and how should we improve them. Knowing what the customer wants will increase their visits which will add up to more profit which is the main aim for most businesses like Morrisons. Administrations' role is to only do one thing, to make sure the business is running smoothly. And that is why they are in charge of the clerical, security and cleaning staff, having these functions carried out to help other functional areas to work makes them meet their aim which is to make sure the business is running smoothly. Productions role in the business is to obtain resources required to produce the goods or provide the service offered by the organisation then to organise these resources so that they are used in the best way to achieve the aims and objectives of the organisation. ?? ?? ?? ?? Name: Attaullah Mirlashari Candidate Number: 0140 1
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