• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month
Page
  1. 1
    1
  2. 2
    2
  3. 3
    3
  4. 4
    4
  5. 5
    5
  6. 6
    6
  7. 7
    7
  8. 8
    8
  9. 9
    9
  10. 10
    10
  11. 11
    11
  12. 12
    12
  13. 13
    13
  14. 14
    14
  15. 15
    15
  16. 16
    16

Functional areas at Alton Towers

Extracts from this document...

Introduction

Functional areas at Alton Towers The functional areas at Alton Towers are: - * MARKETING - Identifying what the customer wants and supplying it. * COMMERCIAL OPERATIONS - Analysing retail outlets within the organisation and financing payback as well as organising school units. * INFORMATION TECHNOLOGY - Analysing all the information that is available for all aspects of the business to ensure that the best procedures/systems are being used. * TECHNICAL SERVICES - Maintaining all the equipment on site to make sure that all is working 100%. * HUMAN RESOURCES - Ensuring that the personnel in the business work as efficiently as possible. * SECURITY - Making sure all areas of the organisation are secure against theft etc. * HOTEL - Ensuring the highest standards of accommodation are available to visitors at all times. * RIDES - Ensuring the latest, safest, up to date rides are available and accessible at the best possible prices. Also, that there is a full schedule of the upcoming attractions to meet all visitors needs. The marketing department The marketing department looks at the business through the customer's eyes. It identifies what the customer needs and provides it. The contribution of marketing is vital as it directly influences the number of sales that are made and therefore the profit of the company. It provides customers with new or developed products/services that they need or desire. It also provides them with information on proposed products and those already on sale. It provides people in the business with a profit, attraction to the business and interesting, worthwhile jobs to do. The activities of marketing include: - * Market research - to find out what customers need and what customers opinions on proposed and existing products and services are. * Promotion - to inform the customers that their particular organisation can fulfil their needs. * Sales - to provide the goods or services the customer now thinks he/she needs. ...read more.

Middle

This is carried out, as it not only ensures that the best services and procedures are being used throughout the business but also leaves room for improvement. This is essential for a successful business, as they need to be continually improving and developing to keep ahead of/up with their competitors. The IT department provides customers with improved services/functions and necessary information. It provides the employees who regularly need information or inputted data with easy access to a computer. This is why it is so important that the computers are always fully functional. To ensure that the information inputted into the computer is stored safely, businesses continually change their software packages to those that are more recent and suitable. Computer staff is also appointed to make sure that the system is secure from hackers and viruses. Unless there is a virus checker in place and a system for preventing employees using their own machines on company machines, viruses can be easily downloaded. A typical function in the IT department is the network administrator who is appointed to manage the network of interlinked computers in the business. He/she also gives new users access to the system, deals with any queries, sets up any network services and liases with users to develop new services that would be useful. The human resources department The major functions of the human resources department include: - * The recruitment, retention and dismissal of employees. * The monitoring and maintenance of working conditions. * Health and safety. * The training, development and promotion of employees. * Employee organisations and trade unions. * The rights and responsibilities of employers and employees. The human resources department provides motivation for all employees, ensures they are all well trained and makes sure that they are committed to the aims of the business. Other things the function provides to its employees are: - * The ability to do work, which they find interesting and challenging but not overwhelming. * Good working conditions. * Fair treatment from employers. ...read more.

Conclusion

How employment law protects employees The Employment Rights Act If an employee was not given a statement of employment within two months it would be illegal. It would also be illegal if the statement did not include: * Names of the employee and employer. * Date when employment began. * Rate of pay. * When pay is due - weekly, monthly, yearly. The Sex Discrimination Act If a business insisted that only men should be employed for a job role that could be filled by either sex. This would be illegal. It is a form of direct discrimination. The Race Relations Act If a business refused to employ someone because they had a scouse accent this would be illegal. The Disability Discrimination Act If a business refused to employ someone because they had a missing limb, this would be illegal. Summary The four functional areas at Alton Towers are: - * Marketing * Security * Information technology * Human resources The marketing department ensures that Alton Towers is foremost in people's minds when looking for a fun day out in a theme park. This is achieved through extensive market research and advertising through all media channels. The security department ensures the safety of all customers, staff and protection of all equipment and assets on site. The I.T. department in Alton Towers ensures that the most relevant computer systems are used to analyse all information that is available for all aspects of the business. The human resources department ensures that the right calibre of staff are employed, trained and are available for duties on the right time, in the right place for all work to be successfully carried out within the theme park. It is also responsible for ensuring that the staff are working in a safe environment and that the welfare of all is continually monitored. It is extremely important that the human resources department make sure that Alton Towers operates within the numerous laws that relate to employees. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE People in Business section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE People in Business essays

  1. Report: Type of ownership of J-Sainsbury

    This style of management means managers have to be very good communicators, I think this type of management style suits a flatter business structure, which is geared up to team working rather then a hierarchical structure which, has many layers through which, communication have to pass.

  2. How do the functional areas help To achieve the aim of each business? Tescos ...

    Customer service at strands Strands has an advantage over Tesco in the customer service department because at strands Chris can have a personal relationship with the customers, this will mean that all the other hairdressers will be strangers to Chris's customers therefore making Chris have greater profit and achieving her aim.

  1. Functional Areas

    might want to make either to the teaching policies, provision of new equipment or upgraded IT systems in the college They ensure that their staff are provided with a safe and good working condition and environment because they need to be protected when they work from various dangers and hazards.

  2. Managing Human Resources in Marks & Spencer.

    The highlighted area indicates the percentage of Managers and administrators there were/are in Wood Green and Tottenham. This is the area Marks and Spencer would look into when recruiting an Office supervisor. It is clear that there are skills shortages mainly in Technical and Professional occupations in Cumbria.

  1. This is a report on Marks and Spencer a well known retail company in ...

    * Agendas: meetings are a form of oral communication but they need to have some written element so that people can know what the meeting is supposed to cover and after it has happened, what the meeting decided. Before every meeting, therefore the secretary of the committee will send out

  2. AO3 How does Alton Towers Monitor Customer Service

    When to visit, what time to visit, how much they are going to pay and what rides they can/can't go on and see if Alton towers offers better value for money than Drayton manor park. Consistency and accuracy of the park If customer receive a good amount of customer service

  1. Employees are a business's most important assets; this is why they created the Human ...

    * A possible estimate of the wage. Usually only given if it's a part time job. * Contact information. If it is a part time job usually a telephone number is given, but if it's a full time job an address to send your application form and current C.V.

  2. Communications in Health & Social Care.

    Some people are aggressive whereas others are indirectly aggressive, this means storing your aggression to be released later or onto someone not related to your aggression. Again this affects you long and short term, short term being that you are able to let off steam onto someone else, you have

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work