Administration and IT support Department
The administration and IT support department is responsible for the clerical work of Carphone Warehouse this includes the mail and keeping the records of the company. This department is also concerned with the health and safety of the company for both the employees and the customers of Carphone Warehouse. This department is also concerned with the security of Carphone Warehouse. This department is also relevant for the support for software that the Carphone warehouse uses, the applications the Carphone Warehouse needs, the electronic communications and the electronic transactions such as paying for things through credit or debit card. The administration and IT support department is also responsible for the cleaning and the maintenance of Carphone Warehouse. The administration and IT support department uses databases in Microsoft access to keep track of the employees of Carphone Warehouse.
Operations Department
The operations department is concerned with the main business activities. This department obtains and converts resources of the business into goods/services such as the buildings and the land that the Carphone Warehouse owns, the equipment that the Carphone Warehouse uses, the people that the Carphone Warehouse employs and the materials that the Carphone warehouse use to build new stores etc. The operations department uses databases and spreadsheets in Microsoft excel to keep track of the amount of land Carphone Warehouse owns.
Marketing and Sales Department
Both the marketing and the sales departments are concerned mainly with customer needs. The activities that the two departments are concerned with include Market Research; finding out what the current market want and need, the promotion of Carphone Warehouse; this includes Carphone Warehouse as a company and for the products that Carphone Warehouse sells such as mobile phones Mp3 players and PDA’s, this department is also responsible for sales of products which ties in with the promotion of products. The marketing and Sales department uses ICT to create advertising for Carphone Warehouse’s products and for Carphone Warehouse it’s self.
Customer Service Department
The customer service department is concerned with the relationships with the customers. This department provides information for the customers of Carphone Warehouse. The Customer service department is responsible for giving advice to anyone who buys something from Carphone Warehouse. This department provides credit facilities for the customers of Carphone Warehouse. This department is responsible for delivering goods to the customers of Carphone Warehouse. The Customer Services department is also responsible for providing an after-sales service. The Customer Service department at Carphone Warehouse would use IT as spreadsheets to keep records of the customers who use Carphone Warehouse.
Research and Development Department
The research and development department is concerned with the developing of new goods and services and the research of them, this department is also concerned with updating old goods and services. The research and development department is also concerned with the technological developments of the company. This department is also responsible for the scientific research for the Carphone Warehouse. The design features of the Carphone Warehouse are also controlled by this department. The Research and Development department is also responsible with the performance of the products and the services Carphone warehouse provide to its customers. The research and development department uses IT to research new goods and services, to update new goods and services and also to design things for Carphone warehouse to use.
We aim to exceed our customers’ expectations by providing an innovative approach to service. To stay at the front of this dynamic and rapidly moving industry, we constantly develop new ideas and services for our customers. These do not always come from the top and we rely on people throughout the business to maintain our high standards. By incorporating new ideas in retailing and new technologies, we have created a stimulating and rewarding environment for all of our employees.
I think every functional area of Carphone Warehouse is concerned with keeping this aim because this is a complex aim and could easily be broken down into several aims; each functional area would be concerned with achieving each section of this aim. ICT helps the functional areas work together as ICT is the dominant form of communication used at Carphone Warehouse, each functional area communicates with another by either telephone or e-mail, as they are the fastest, most reliable, cheapest and safest forms of communication.
As the Carphone Warehouse is a global company, I think it would benefit from the use of video conferencing as the owners would be able to give a presentation to a store on the other side of the world without having to leave the country, saving them a lot of time and a lot of money.
